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The CURE Insurance Arena is a multipurpose arena in
Trenton, New Jersey Trenton is the capital city of the U.S. state of New Jersey and the county seat of Mercer County. It was the capital of the United States from November 1 to December 24, 1784.Central Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known as ...
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
. The arena is located next to, and served by, the Hamilton Avenue station on
NJ Transit New Jersey Transit Corporation, branded as NJ Transit, and often shortened to NJT, is a state-owned public transportation system that serves the U.S. state of New Jersey, along with portions of New York State and Pennsylvania. It operates bu ...
's River Line and
New Jersey Route 129 Route 129 is a major arterial boulevard state highway in the capital city of Trenton, New Jersey. The highway runs along Canal Boulevard, a four-lane arterial through portions of Trenton, serving as an alternative highway to its parent, Route 29 ...
. It is managed by
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
-based Spectra, a subsidiary of
Comcast Spectacor Comcast Spectacor is a Philadelphia-based American sports and entertainment company. It owns the Philadelphia Flyers of the National Hockey League, the Maine Mariners of the ECHL, the Philadelphia Wings of the National Lacrosse League, the Phi ...
.


History and events

The arena opened as Sovereign Bank Arena on October 6, 1999, with a
World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
event. On November 13, 2009,
Sun National Bank Sun National Bank is the primary subsidiary of Sun Bancorp, Inc. (Nasdaq: SNBC), a $2.3 billion asset bank holding company headquartered in Mount Laurel, New Jersey. The Bank serves consumers and businesses through more than 30 branch location ...
signed a naming-rights deal for seven years for $2.1 million. Since the arena opened, it has hosted over 1200 events with over 4 million guests attending and has sold out shows by
Bruce Springsteen Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
,
World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
(WWE),
Shania Twain Eilleen Regina "Shania" Twain ( , ; née Edwards; born August 28, 1965) is a Canadian singer and songwriter. She has sold over 100 million records, making her the best-selling female artist in country music history and one of the best-s ...
,
Keith Urban Keith Lionel Urban (born 26 October 1967) is an Australian-American musician, singer, guitarist and songwriter known for his work in country music. Recognized with four Grammy Awards, Urban also received fifteen Academy of Country Music Award ...
,
Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...
,
Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...
, Ringling Bros. and Barnum & Bailey Circus,
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
and
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
among others. Musical events have dwindled in the 2010s. CURE Insurance Arena hosted the last regular season games of the premier
2018 JBA season The 2018 JBA season was the only season of the Junior Basketball Association (JBA), an American men's professional basketball league. The JBA was designed as an alternative to the National Collegiate Athletic Association (NCAA), allowing high sch ...
.


Men's college basketball

The 2000 and 2001
Northeast Conference The Northeast Conference (NEC) is a collegiate athletic conference whose schools are members of the National Collegiate Athletic Association (NCAA). Teams in the NEC compete in Division I for all sports; football competes in the Division I Foo ...
men's basketball tournaments were held there, as was the 2003
Metro Atlantic Athletic Conference The Metro Atlantic Athletic Conference (MAAC, ) is a collegiate athletic conference affiliated with NCAA Division I. Of its current 11 full members, 10 are located in three states of the northeastern United States: Connecticut, New Jersey, and N ...
men's basketball tournament.


Women's college basketball

In 2006, the arena hosted the first and second rounds of the NCAA Women's Division I Basketball Tournament. In 2009, the arena hosted the Trenton Regional of the NCAA Women's Division I Basketball Tournament where the
University of Connecticut The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from Hart ...
went to the Women's Final Four.


Men's club hockey

In 2021,
The College of New Jersey The College of New Jersey (TCNJ) is a public university in Ewing Township, New Jersey. It is part of New Jersey's public system of higher education. Established in 1855 as the New Jersey State Normal School, TCNJ was the first normal school, or ...
's club ice hockey program announced it would play five home games at the arena during the 2021–22 season. Later on this increased with the non-varsity team using the arena as a home venue to finish the regular season. As defending
conference A conference is a meeting of two or more experts to discuss and exchange opinions or new information about a particular topic. Conferences can be used as a form of group decision-making, although discussion, not always decisions, are the main p ...
champions, the Lions hosted the 2022 Colonial Cup Playoffs at the arena and reached the championship game before falling to the top seeded
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
.


References


External links

*
RinkAtlas listing for CURE Insurance Arena
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