Sourz
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Sourz is a fruit-flavoured
liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...
owned and produced by
Beam Suntory Beam Suntory, Inc. is an American-founded, Japanese multinational company that produces alcoholic beverages. It is a subsidiary of Suntory, based in Osaka, Japan. It is the third largest producer of distilled beverages worldwide, behind Diageo ...
. The liqueur is usually served as a
shooter Shooting is the act or process of discharging a projectile from a ranged weapon (such as a gun, Bow and arrow, bow, crossbow, slingshot, or Blowgun, blowpipe). Even the acts of launching Flamethrower, flame, artillery, Dart (missile), darts, ha ...
, but is also used in
cocktail A cocktail is an alcoholic mixed drink. Most commonly, cocktails are either a combination of spirits, or one or more spirits mixed with other ingredients such as tonic water, fruit juice, flavored syrup, or cream. Cocktails vary widely across ...
s. It is known for being very sour. Sourz is available in six flavours. The
alcohol by volume Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
is 15%. Previously three other permanent flavours,
blackcurrant The blackcurrant (''Ribes nigrum''), also known as black currant or cassis, is a deciduous shrub in the family Grossulariaceae grown for its edible berries. It is native to temperate parts of central and northern Europe and northern Asia, whe ...
,
peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-fu ...
and
pineapple The pineapple (''Ananas comosus'') is a tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae. The pineapple is indigenous to South America, where it has been cultivated for many centuri ...
were available, however these have been discontinued. Sourz underwent a major re-design in 2008, and the slogan "Made For Mixing" was adopted. In October 2012 a limited edition flavour, mango, was added to the range following a poll on
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. It was later made part of the permanent lineup. In late 2014 there was another packaging redesign, with glow-in-the-dark ink used on the bottle to make it stand out in night clubs. A new limited edition flavour, "Rainbow Ice", was launched in 2015.


References

{{distilled-drink-stub Suntory brands Beam Suntory Fruit liqueurs