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Geeknet, Inc. is a
Fairfax County, Virginia Fairfax County, officially the County of Fairfax, is a county in the Commonwealth of Virginia. It is part of Northern Virginia and borders both the city of Alexandria and Arlington County and forms part of the suburban ring of Washington, D.C. ...
–based company that is a subsidiary of
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas (a suburb of Dallas), and is the largest video game retailer worldwide. , the company operates 4,5 ...
. The company was formerly known as VA Research, VA Linux Systems, VA Software, and SourceForge, Inc.


History


VA Research

VA Research was founded in November 1993 by
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
graduate student
Larry Augustin Larry Augustin (born October 10, 1962) is a VP at Amazon Web Services. He formerly was the chairman of the board of directors of SugarCRM. He is a former venture capitalist and the founder of VA Software (now Geeknet). During the height of the d ...
and James Vera. Augustin was a Stanford colleague of
Jerry Yang Jerry Chih-Yuan Yang (born November 6, 1968) is a Taiwanese-American billionaire computer programmer, internet entrepreneur, and venture capitalist. He is the co-founder and former CEO of Yahoo! Inc. As of February 2022, Yang has a net worth ...
and
David Filo David Robert Filo (born April 20, 1966) is an American billionaire businessman and the co-founder of Yahoo! with Jerry Yang. His Filo Server Program, written in the C programming language, was the server-side software used to dynamically serve ...
, the founders of
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...
. VA Research was one of the first vendors to build and sell
personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...
systems installed with the
Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...
operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also in ...
, as an alternative to more expensive
Unix Unix (; trademarked as UNIX) is a family of multitasking, multiuser computer operating systems that derive from the original AT&T Unix, whose development started in 1969 at the Bell Labs research center by Ken Thompson, Dennis Ritchie, and ot ...
workstations that were available at the time. During its initial years of operation, the business was profitable and grew quickly, with over $100 million in sales and a 10% profit margin in 1998. It was the largest vendor of pre-installed Linux computers, with approximately 20% of the Linux hardware market. In October 1998, the company received investments of $5.4 million from
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
and
Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...
. In March and April 1999, VA Research purchased Enlightenment Solutions, marketing company Electric Lichen L.L.C., and VA's top competitor, Linux Hardware Solutions. That year, VA Research also won a business-plan competition for the right to operate the
linux.com Linux.com is a website owned by the Linux Foundation. The goal of the site is to provide information about the developments and changes in Linux and related products. Linux.com offers free Linux tutorials, news and blogs, discussion forums and ...
domain. In May 1999, VA created a Linux Labs division, hiring former linux.com domain holder and programmer Fred van Kempen, and programmers
Jon "maddog" Hall Jon "maddog" Hall (born 7 August 1950) is the board chair for the Linux Professional Institute. Career The nickname "maddog" was given to him by his students at Hartford State Technical College, where he was the Department Head of Computer Sc ...
, Geoff "Mandrake" Harrison, Jeremy Allison, Richard Morrell (who would later create
Smoothwall Smoothwall (formerly styled as SmoothWall) is a Linux distribution designed to be used as an open source firewall. Smoothwall is configured via a web-based GUI and requires little or no knowledge of Linux to install or use. Smoothwall is also a ...
as a project at VA Linux) and San "nettwerk" Mehat. In the summer of 1999, programmers
Tony Guntharp Tony Guntharp (born May 16, 1969) was the team project manager and one of the four co-founders of SourceForge (along with Uriah Welcome, Tim Perdue and Drew Streib) which launched in November 1999. Prior to this he had co-founded Fresher Inform ...
, Uriah Welcome, Tim Perdue and Drew Streib began designing and developing
SourceForge SourceForge is a web service that offers software consumers a centralized online location to control and manage open-source software projects and research business software. It provides source code repository hosting, bug tracking, mirrorin ...
. SourceForge was released to the public at
Comdex COMDEX (an abbreviation of COMputer Dealers' EXhibition) was a computer expo trade show held in the Las Vegas Valley of Nevada, United States, each November from 1979 to 2003. It was one of the largest computer trade shows in the world, usually ...
on November 17, 1999. VA began porting Linux to the new
IA-64 IA-64 (Intel Itanium architecture) is the instruction set architecture (ISA) of the Itanium family of 64-bit Intel microprocessors. The basic ISA specification originated at Hewlett-Packard (HP), and was subsequently implemented by Intel in coll ...
processor architecture in earnest. Intel and Sequoia, along with
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
and other investors, added an additional $25 million investment in June 1999.


Initial public offering

The company's largest customers included
Akamai Technologies Akamai Technologies, Inc. is an American content delivery networkJ. Dilley, B. Maggs, J. Parikh, H. Prokop, R. Sitaraman, and B. Weihl. (CDN), cybersecurity, and cloud service company, providing web and Internet security services. Akamai's Inte ...
and
eToys EToy or EToys may refer to: * Etoy, Switzerland, a small town * Etoys (programming language), an educational programming language * eToys.com, a Dot-com era company/website * etoy, a conceptual art group * Electronic toys, typically built for and ...
. The company changed its name to VA Linux Systems. On December 9, 1999, the company became a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (l ...
via an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
. The company raised $132 million, offering shares at $30/share, but the shares opened for trading at $299/share, before closing at $239.25/share, or 698% above the IPO price, breaking a record for the largest first day gain. Larry Augustin, the 38-year old founder and chief executive officer of the company, became a billionaire on paper and a 26-year old web developer at the company said she was worth $10 million on paper. By August 2000, the shares were trading at $40 each and only 24
mutual fund A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities. The term is typically used in the United States, Canada, and India, while similar structures across the globe include the SICAV i ...
s held the stock. On December 8, 2000, one year later, after the bursting of the
dot com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compo ...
, shares traded at $8.49/share. In January 2001, the stock traded at $7.13/share. By December 2002, it was worth just $1.19/share.


Acquisition of Andover.net

On February 3, 2000, the company announced that it was acquiring Andover.net for $800 million, a month after it became a public company. This acquisition gave VA Linux popular online media properties such as
Slashdot ''Slashdot'' (sometimes abbreviated as ''/.'') is a social news website that originally advertised itself as "News for Nerds. Stuff that Matters". It features news stories concerning science, technology, and politics that are submitted and evalu ...
, Andover News Network,
Freshmeat Freecode, formerly Freshmeat, is a website owned by BIZX, Inc., hosting mainly open-source software for programmers and developers. Among other things, the site also hosted user reviews and discussions. While a majority of the software covered i ...
, NewsForge (became a mirror of
linux.com Linux.com is a website owned by the Linux Foundation. The goal of the site is to provide information about the developments and changes in Linux and related products. Linux.com offers free Linux tutorials, news and blogs, discussion forums and ...
in 2007, mirrors geeknet.com since 2010), linux.com,
ThinkGeek ThinkGeek was an American retailer that catered to computer enthusiasts and "geek culture". Described as a "Sharper Image for sysadmins", their merchandise has been likened to "toys for adults, novelties designed to appeal to both your inner child ...
, and a variety of online software development resources. With this acquisition came a stable of writers such as
Rob Malda Rob Malda (born May 10, 1976), also known as CmdrTaco, is an American Internet content author, and former editor-in-chief of the website Slashdot. Career Malda is an alumnus of Hope College and Holland Christian High School. In 1997, Malda and ...
, Robin Miller (
Roblimo Robin "Roblimo" Miller (October 30, 1952 – May 24, 2018.) was an American journalist specializing in technology who worked for Open Source Technology Group, the company that owned Slashdot, SourceForge.net, freshmeat, Linux.com, NewsForge, an ...
), Jack Bryar, Rod Amis,
Jon Katz Jon Katz (born August 8, 1947) is an American journalist, author, and photographer. He was a contributor to the online magazine ''HotWired'', the technology website ''Slashdot'', and the online news magazine ''Slate''. In his early career as an au ...
, and "
CowboyNeal ''Slashdot'' (sometimes abbreviated as ''/.'') is a social news website that originally advertised itself as "News for Nerds. Stuff that Matters". It features news stories concerning science, technology, and politics that are submitted and evalu ...
". The acquisition eventually allowed the company to shift its business model from Linux-based product sales to specialty media and software development support.


Japanese partnership

In September 2000, in partnership with
Sumitomo Corporation is one of the largest worldwide ''sogo shosha'' general trading companies, and is a diversified corporation. The company was incorporated in 1919 and is a member company of the Sumitomo Group. It is listed on three Japanese stock exchanges ( ...
, the company created a Japanese subsidiary, VA Linux Systems Japan KK, to promote Linux systems in Japan.


Sales growth

The company's sales grew to $17.7 million in 1999, up from $5.5 million in fiscal 1998. In fiscal 2000, the company's sales were $120.3 million.


VA Software

By 2001, VA Linux's original equipment and systems business model encountered stiff competition from other hardware vendors, such as
Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
, that now offered Linux as a pre-installed operating system. On June 26, 2001, VA Linux decided that it would leave the systems-hardware business and focus on software development. During the summer of 2001, all 153 of the hardware-focused employees were dismissed as a result of this shift in the company's business model. On December 6, 2001, the company formally changed its name to VA Software, recognizing that the majority of the business was now software development and specialty news and information services. However, the company's
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
ese subsidiary still uses the name "VA Linux Systems Japan K.K." On January 2, 2002, the company's stock price plunged 42% after an earnings warning.


SourceForge and OSDN

In December 2003, VA Software marketed a proprietary
SourceForge Enterprise Edition TeamForge (formerly SourceForge Enterprise Edition or SFEE) is a proprietary collaborative application lifecycle management forge supporting version control and a software development management system. Background TeamForge provides a front-e ...
, re-written in
Java Java (; id, Jawa, ; jv, ꦗꦮ; su, ) is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea to the north. With a population of 151.6 million people, Java is the world's List ...
for
offshore outsourcing Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
software development. By April 2004, the company focused on SourceForge, an online software application, and
OSDN OSDN (formerly SourceForge.JP) is a web-based collaborative development environment for open-source software projects. It provides source code repositories and web hosting services. With features similar to SourceForge, it acts as a centralized ...
, a group of websites catering to people in the information technology and software development industries, which was renamed to Open Source Technology Group (OSTG). At that time, the stock was trading at $1.94/share. In January 2006, VA Software sold Animation Factory to Jupitermedia Corporation. On April 24, 2007, the company sold SourceForge Enterprise Edition to CollabNet. On May 24, 2007, VA Software changed its name to SourceForge Inc. and merged with OSTG. On January 5, 2009,
Scott Kauffman Scott L. Kauffman (born 1956) is an American business manager. He is currently chair and CEO of the advertising holding company MDC Partners. In July 1992, ''Advertising Age'' named him one of the top 100 marketers in the country and was named i ...
was appointed president and chief executive officer of SourceForge.


Geeknet

In November 2009, SourceForge, Inc. changed its name to Geeknet, Inc. Geeknet president and chief executive officer Scott Kauffman resigned on August 4, 2010, and was replaced by executive chairman
Kenneth Langone Kenneth Gerard Langone Sr. KSG (born September 16, 1935) is an American billionaire businessman, investor, and philanthropist, best known for organizing financing for the founders of The Home Depot. He has been a major donor to the Republican P ...
and the company changed its
ticker symbol A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded shares of a particular stock on a particular stock market. In short, ticker symbols are arrangements of symbols or characters (generally Latin letters ...
to GKNT. On August 10, 2010, Jason Baird, the chief operations officer, and Michael Rudolph, the chief marketing officer resigned, both effective 31 August 2010. Jay Seirmarco, the chief technology officer also resigned, effective September 30, 2010. Effective January 31, 2011, Geeknet appointed Matthew C. Blank, former chief executive officer and chairman of Showtime Networks as a member of its board of directors. Later in 2011, the company renamed its Freshmeat website to
Freecode Freecode, formerly Freshmeat, is a website owned by BIZX, Inc., hosting mainly open-source software for programmers and developers. Among other things, the site also hosted user reviews and discussions. While a majority of the software covered is ...
. In September 2012, Slashdot, SourceForge, and Freecode were sold to Dice Holdings for $20 million, leaving
ThinkGeek ThinkGeek was an American retailer that catered to computer enthusiasts and "geek culture". Described as a "Sharper Image for sysadmins", their merchandise has been likened to "toys for adults, novelties designed to appeal to both your inner child ...
as the sole property of Geeknet. On May 26, 2015, it was announced that pop culture-oriented retailer
Hot Topic Hot Topic, Inc. (stylized as HOT TOPIC) is an American retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, ...
had made an offer to acquire Geeknet for $17.50 per-share, valuing the company at $122 million. However, on May 29, 2015, it was revealed that an unspecified company had made a counter-offer of $20 per-share; Hot Topic was given until June 1, 2015, to exceed this new offer. On June 2, 2015, it was announced that video game retail chain
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas (a suburb of Dallas), and is the largest video game retailer worldwide. , the company operates 4,5 ...
would acquire Geeknet for $140 million, paying $20 per share. The deal closed on July 17, 2015.


References


External links

*
VA Linux Systems Japan K.K.
{{Dot-com Bubble 1999 initial public offerings 2015 mergers and acquisitions Retail companies established in 1993 Companies based in Fairfax County, Virginia Linux companies Online publishing companies of the United States Online retailers of the United States Software companies based in Virginia GameStop 1993 establishments in California Software companies of the United States