Sounds True is an American multimedia publishing company founded in 1985 by Tami Simon. The company is based in

Louisville, Colorado The City of Louisville () is a home rule municipality located in southeastern Boulder County, Colorado, United States. The city population was 21,226 at the 2020 United States Census. Louisville began as a mining community in 1877, experienced a ...

, near

Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...

. The company publishes over 800 spoken-word audio and music recordings, books, multimedia learning resources, and online educational programs from those prominent in the fields of spirituality, psychology, health, and healing, including NY-Times bestselling authors Michael A. Singer,

Eckhart Tolle Eckhart Tolle ( ; ; born Ulrich Leonard Tölle, February 16, 1948) is a German-born spiritual teacher and self-help author of ''The Power of Now'' and ''A New Earth''. After being recommended by Oprah Winfrey, his first book, ''The Power of Now ...

Pema Chödrön Pema Chödrön (པདྨ་ཆོས་སྒྲོན། ''padma chos sgron'' “lotus dharma lamp”; born Deirdre Blomfield-Brown, July 14, 1936) is an American Tibetan Buddhist. She is an ordained nun, former acharya of Shambhala Buddhism an ...

, Geneen Roth,

Jon Kabat-Zinn Jon Kabat-Zinn (born Jon Kabat, June 5, 1944) is an American professor emeritus of medicine and the creator of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Medi ...

Clarissa Pinkola Estés Clarissa Pinkola Estés (born January 27, 1945) is a first-generation American writer and Jungian psychoanalyst. She is the author of '' Women Who Run with the Wolves'' (1992), which remained on the ''New York Times'' bestseller list for 145 wee ...

Andrew Weil Andrew Thomas Weil (, born June 8, 1942) is an American celebrity doctor who advocates for alternative medicine including the 4-7-8 breathing technique. Early life and education Early years Andrew Thomas Weil was born in Philadelphia on June 8 ...

Brené Brown Casandra Brené Brown (born November 18, 1965) is an American professor, lecturer, author, and podcast host. Brown is known in particular for her research on shame, vulnerability, and leadership, and for her widely viewed TEDx talk in 2010. Since ...

, and

Caroline Myss Caroline Myss (pronounced ''mace''; born 1952) is an American author of 10 books and many audio recordings about mysticism and wellness. She is most well known for publishing '' Anatomy of the Spirit'' (1996). She also co-published The Creation o ...

. The company organizes and hosts an annual event, dedicated to personal growth and spiritual transformation, called The Wake Up Festival, in August of each year, in

Estes Park, Colorado Estes Park is a statutory town in Larimer County, Colorado, United States. The town population was 5,904 at the 2020 United States Census. Estes Park is a part of the Fort Collins, CO Metropolitan Statistical Area and the Front Range Urban Corr ...

. The company was listed in '' Inc.'' magazine's 1995 and 1996 lists of fastest-growing, privately held companies.

Spoken word

The company was started in 1985 by Tami Simon, with a tape recorder and a small studio in Boulder, Colorado. Sounds True has released spoken word recordings of original works by writers and lecturers

Jack Kornfield Jack Kornfield (born 1945) is an American writer and teacher in the Vipassana movement in American Theravada Buddhism. He trained as a Buddhist monk in Thailand, Burma and India, first as a student of the Thai forest master Ajahn Chah and Mahasi ...

A. H. Almaas A. H. Almaas ( ) is the pen name of A. Hameed Ali (born 1944), a Kuwaiti American author and spiritual teacher who writes about and teaches an approach to spiritual development informed by modern psychology and therapy which he calls the Diamon ...

Reginald Ray Reginald Ray (born 1942) is an American Buddhist academic and teacher. Ray studied Tibetan Buddhism, traditional shamanic wisdom, and yogic-contemplative practices with the Tibetan refugee and recognized Vajrayana traditional-wisdom holder Chög ...

Tsultrim Allione Lama Tsultrim Allione (born Joan Rousmanière Ewing in 1947) is an American author and teacher who has studied in Tibetan Buddhism's Karma Kagyu lineage. Biography Early life and education She was born in 1947 in Maine under the name Joan Rousman ...

Margot Anand Margot Anand (born 27 July 1944) is a French author, teacher, seminar leader and public speaker. She has written numerous books including '' The Art of Sexual Ecstasy''; ''The Art of Everyday Ecstasy''; and ''The Art of Sexual Magic''. Her mother ...

Coleman Barks Coleman Barks (born April 23, 1937) is an American poet, and former literature faculty at the University of Georgia. Although he neither speaks nor reads Persian, he is a popular interpreter of Rumi, rewriting the poems based on other English t ...

Stephen Batchelor Stephen Batchelor may refer to: * Stephen Batchelor (author) (born 1953), Scottish-born author of books relating to Buddhism *Stephen Batchelor (field hockey) Stephen James "Steve" Batchelor (born 22 June 1961) is an English former field hockey ...

Tara Brach Tara Brach (born May 17, 1953) is an American psychologist, author, and proponent of Buddhist meditation. She is a guiding teacher and founder of the Insight Meditation Community of Washington, D.C. (IMCW). Her colleagues in the Vipassanā, or i ...

, the

Dalai Lama Dalai Lama (, ; ) is a title given by the Tibetan people to the foremost spiritual leader of the Gelug or "Yellow Hat" school of Tibetan Buddhism, the newest and most dominant of the four major schools of Tibetan Buddhism. The 14th and current Dal ...

, Michael Lerner,

Deepak Chopra Deepak Chopra (; ; born October 22, 1946) is an Indian-American author and alternative medicine advocate. A prominent figure in the New Age movement, his books and videos have made him one of the best-known and wealthiest figures in alternati ...

Lama Surya Das Surya Das (born Jeffrey Miller in 1950) is an American lama in the Tibetan Buddhist tradition. He is a poet, chantmaster, spiritual activist, author of many popular works on Buddhism, meditation teacher and spokesperson for Buddhism in the West ...

Ram Dass Ram Dass (born Richard Alpert; April 6, 1931 – December 22, 2019), also known as Baba Ram Dass, was an American spiritual teacher, guru of modern yoga, psychologist, and author. His best-selling 1971 book '' Be Here Now'', which has been d ...

Georg Feuerstein Georg Feuerstein (27 May 1947 – 25 August 2012) was a German Indologist specializing in the philosophy and practice of Yoga. Feuerstein authored over 30 books on mysticism, Yoga, Tantra, and Hinduism. He translated, among other traditional texts ...

Matthew Fox Matthew Chandler Fox (born July 14, 1966) is an American actor. He is best known for his roles as Charlie Salinger on ''Party of Five'' (1994–2000) and Jack Shephard on the drama series ''Lost'' (2004–2010), the latter of which earned him ...

, Joseph Goldstein,

Daniel Goleman Daniel Goleman (born March 7, 1946) is an author, psychologist, and science journalist. For twelve years, he wrote for ''The New York Times'', reporting on the brain and behavioral sciences. His 1995 book ''Emotional Intelligence'' was on ''Th ...

Stanislav Grof Stanislav "Stan" Grof is a Czech-born psychiatrist who has been living in the United States since the 1960s. Grof is one of the principal developers of transpersonal psychology and research into the use of non-ordinary states of consciousness ...

and

. In 1990, their release of

' ''Women Who Run with Wolves: Myths and Stories of the Wild Woman Archetype'' audiotape led to the

Ballantine Books Ballantine Books is a major book publisher located in the United States, founded in 1952 by Ian Ballantine with his wife, Betty Ballantine. It was acquired by Random House in 1973, which in turn was acquired by Bertelsmann in 1998 and remains ...

publication of her book by the same name."About Us" page, Sounds True website
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Martha Beck Martha Nibley Beck (born November 29, 1962) is an American author, life coach, and public speaker, speaker who specializes in helping individuals and groups achieve greater levels of personal and professional success. She holds three degrees, a ...

's CD ''Follow Your North Star'' was released by Sounds True.

Music

Sounds True produces music CDs and digital music files of spiritual and meditative music. Artists include Krishna Das,

Jai Uttal Jai Uttal (born June 12, 1951) is an American musician. He is a Grammy-nominated singer and “a pioneer in the world music community with his eclectic East-meets-West sound.” Biography Uttal grew up in New York City and lived in a home filled ...

Nawang Khechog Nawang Khechog (; also known as Nawang Khechong) is a Tibetan flute player and composer. Nawang was born in Tibet, but following the Chinese invasion of 1949/1950, his family moved to India, where Nawang studied meditation and Buddhist philosop ...

, Shri Anandi Ma,

Savina Yannatou Savina Yannatou (Greek: Σαβίνα Γιαννάτου, ''Savína Yannátou''; born 16 March 1959, Athens) is a Greek singer. After taking classical guitar lessons and participating in the children's choir of Yannis Nousias for some years, she ...

, Alessandra Belloni, Marjorie de Muynck, and El-Funoun. Sounds True albums have been featured on

National Public Radio National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...

. In 2010, Sounds True entered a licensing partnership with The Relaxation Company. Sounds True began distributing and marketing The Relaxation Company's products as of April 1, 2010.

Books

In 2005, Sounds True began publishing books, among them

David Deida David Deida (born March 18, 1958) is an American author who writes about the sexual and spiritual growth of men and women. and The Rational Psychic by Jack Rourke. It has published 80 books and book/audio CD packages.

References

{{Authority control American independent record labels Book publishing companies based in Colorado Companies based in Boulder, Colorado New-age music record labels Publishing companies established in 1985 Spoken word record labels World music record labels 1985 establishments in Colorado