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Sound of... is an annual BBC poll of music critics and industry figures to find the most promising new music talent. It was first conducted by the BBC News website in 2003, and is now widely covered by the corporation's online, radio and TV outlets, as well as other media. A 10-strong longlist is published each December, with a ranked shortlist and annual winner announced the following January.


Winners


2000s


2010s


2020s


Notes


Sound of 2009

More than 130 critics, editors and broadcasters took part in the Sound of 2009 survey, which was won by electro-pop singer Little Boots. For the first time, a longlist of 15 acts from the 2009 poll was published by the BBC on 5 December 2008. The other five acts on the longlist were Frankmusik, Master Shortie, Mumford & Sons, The Big Pink and The Temper Trap.


Sound of 2010

The longlist for the Sound of 2010 poll was revealed on 7 December 2009. The acts nominated were
Daisy Dares You Daisy May Keeley Coburn (born 27 October 1993), is a British singer and songwriter. She previously performed under the stage name Daisy Dares You, a reference to the character of the same name from the 1990s British television show '' ZZZap!''. ...
, Delphic, Devlin,
Ellie Goulding Elena Jane Goulding ( ; born 30 December 1986) is an English singer and songwriter. Her career began when she met record producers Starsmith and Frankmusik, and she was later spotted by Jamie Lillywhite, who became her manager and Artists and ...
, Everything Everything, Giggs, Gold Panda, Hurts, Joy Orbison, Marina and the Diamonds, Owl City, Rox,
Stornoway Stornoway (; gd, Steòrnabhagh; sco, Stornowa) is the main town of the Western Isles and the capital of Lewis and Harris in Scotland. The town's population is around 6,953, making it by far the largest town in the Outer Hebrides, as well a ...
, The Drums and Two Door Cinema Club. On 8 January 2010, Ellie Goulding was announced as the winner. She has since gone to reach No. 1 with her debut album ''
Lights Light is an electromagnetic radiation, part of which stimulates the sense of vision. Light or Lights may also refer to: Illumination * Light bulb * Traffic light Arts and entertainment Music * Lights (musician) (born 1987), Canadian singer-son ...
''.


Sound of 2011

The longlist for the Sound of 2011 poll was revealed on 6 December 2010. The acts nominated were Anna Calvi,
Clare Maguire Clare Rita Mary Maguire (born 15 September 1988) is an English singer-songwriter. She was signed to Universal Music Group, Polydor Records in 2009. She was rated in fifth place in the BBC Sound of 2011 list of the top 15 most promising new a ...
, Daley, Esben and the Witch, Jai Paul, James Blake, Jamie Woon,
Jessie J Jessica Ellen Cornish (born 27 March 1988), known professionally as Jessie J, is an English singer. Born and raised in London, she began her career on stage, aged 11, with a role in the West End musical '' Whistle Down the Wind''. She studied ...
, MONA, NERO, The Naked and Famous, The Vaccines, Warpaint, Wretch 32 and Yuck. On 7 January 2011, Jessie J was announced as the winner.


Sound of 2012

The longlist for the Sound of 2012 poll was revealed on 5 December 2011. The acts nominated were ASAP Rocky, Azealia Banks, Dot Rotten,
Dry The River Dry the River were an English alternative rock band, formed in the Stratford district of East London in 2009. History They played their first headline show at the Luminaire in Kilburn, London, in April 2010. Since this time, the band have ...
, Flux Pavilion, Frank Ocean,
Friends ''Friends'' is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa ...
, Jamie N Commons, Lianne La Havas, Michael Kiwanuka,
Niki & The Dove Niki & The Dove are a Swedish indietronica duo from Stockholm, formed in February 2010. The group consists of Malin Dahlström (vocals and production) and Gustaf Karlöf (production), and are signed by TEN Music Group, licensed to Sub Pop and ...
, Ren Harvieu, Skrillex, Spector and
Stooshe Stooshe () are a British girl group from London, consisting of three members Alexandra Buggs, Karis Anderson and Courtney Rumbold. Initially signed to Warner Music they released of their first single " Love Me", featuring US rapper Travie McCoy ...
. On 6 January 2012, Michael Kiwanuka was announced as the winner.


Sound of 2013

The longlist for the Sound of 2013 poll was revealed on 9 December 2012. The acts nominated were AlunaGeorge, A*M*E, Angel Haze, Arlissa, CHVRCHΞS, HAIM, King Krule, Kodaline,
Laura Mvula Laura Mvula ( Douglas; born 23 April 1986) is a British singer. A native of Birmingham, England, Mvula has gained experience as a young member or leader of a cappella, jazz/neo-soul and gospel groups and choirs. She was classically trained. In ...
, Little Green Cars, Palma Violets, Peace,
Savages Savages may refer to: Films * Savages (1972 film), ''Savages'' (1972 film), by James Ivory * Savages (1974 film), ''Savages'' (1974 film), an American TV film * The Savages (film), ''The Savages'' (film), a 2007 film by Tamara Jenkins * Savage ...
, the Weeknd and Tom Odell. On 4 January 2013, Haim were announced as the winners on Radio 1 by Huw Stephens.


Sound of 2014

The longlist for the Sound of 2014 poll was revealed on 2 December 2013. The acts nominated were Banks,
Chance the Rapper Chancelor Johnathan Bennett (born April 16, 1993), known professionally as Chance the Rapper, is an American rapper, singer-songwriter, and record producer. Born and raised in Chicago, Bennett released his debut mixtape '' 10 Day'' in 2012. He ...
, Chlöe Howl, Ella Eyre, George Ezra, FKA twigs, Jungle, Kelela,
Luke Sital-Singh Luke Sital-Singh is a British singer-songwriter. About Sital-Singh's first EP, entitled ''Fail for You'', was released in 2012. On 18 July 2012 Sital-Singh was the featured artist on ''The Guardians "New band of the day", with journalist Pa ...
, MNEK, Nick Mulvey, Royal Blood, Sam Smith,
Sampha Sampha Lahai Sisay (born 16 November 1988) is an English singer, songwriter, musician and record producer from Morden, South London. Sampha is widely known for his collaborative work with Kendrick Lamar, SBTRKT, Jessie Ware, Drake, Kanye Wes ...
and Say Lou Lou. On 10 January 2014, Sam Smith was announced as the winner on Radio 1 by Nick Grimshaw.


Sound of 2015

The longlist for the Sound of 2015 poll was revealed on 1 December 2014. The acts nominated were George the Poet, James Bay, Kwabs, Låpsley, Novelist, Rae Morris, Raury, Shamir, Shura,
Slaves Slavery and enslavement are both the state and the condition of being a slave—someone forbidden to quit one's service for an enslaver, and who is treated by the enslaver as property. Slavery typically involves slaves being made to perf ...
, SOAK,
Stormzy Michael Ebenezer Kwadjo Omari Owuo Jr. (born 26 July 1993), known professionally as Stormzy, is a British rapper, singer and songwriter. In 2014, he gained attention on the UK underground music scene through his ''Wicked Skengman'' series of f ...
,
Sunset Sons Sunset Sons are a three-piece British-Australian indie band, based out of the town of Hossegor, in the Landes de Gascogne, Landes region of the south west of France, known as 'The European Surfing Capital'. The band have released five EPs and ...
, Wolf Alice and Years & Years. On 9 January 2015, Years & Years were announced as the winners on Radio 1 by Huw Stephens.


Sound of 2016

The longlist for the Sound of 2016 poll was revealed on 30 November 2015. The acts nominated were Alessia Cara, Billie Marten, Blossoms,
Dua Lipa Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Gramm ...
, Frances, Izzy Bizu, Jack Garratt, J Hus,
Loyle Carner Benjamin Gerard Coyle-Larner (born 6 October 1994), known professionally as Loyle Carner, is an English hip hop musician. After supporting various rappers during their tours, he released his debut album, '' Yesterday's Gone'', in 2017, which ga ...
,
Mabel Mabel is an English female given name derived from the Latin ''amabilis'', "lovable, dear".Reclams Namensbuch, 1987, History Amabilis of Riom (died 475) was a French male saint who logically would have assumed the name Amabilis upon entering th ...
, Mura Masa, NAO, RAT BOY, Section Boyz and WSTRN. On 8 January 2016, Jack Garratt was announced as the winner.


Sound of 2017

The longlist for the Sound of 2017 poll was revealed on 28 November 2016. The acts nominated were AJ Tracey,
Anderson .Paak Brandon Paak Anderson (born February 8, 1986), better known by his stage name Anderson .Paak (), is an American rapper, singer, songwriter, record producer, and drummer. He released his debut mixtape, ''O.B.E. Vol. 1,'' in 2012 and went on to rel ...
,
CABBAGE Cabbage, comprising several cultivars of ''Brassica oleracea'', is a leafy green, red (purple), or white (pale green) biennial plant grown as an annual vegetable crop for its dense-leaved heads. It is descended from the wild cabbage ( ''B.&nb ...
,
Dave Dave may refer to: Film, television, and theater * ''Dave'' (film), a 1993 film starring Kevin Kline and Sigourney Weaver * ''Dave'' (musical), a 2018 stage musical adaptation of the film * Dave (TV channel), a digital television channel in the ...
, Declan McKenna, Jorja Smith, Maggie Rogers,
Nadia Rose Nadia Rose (born 11 June 1993) is a British rapper and songwriter from Croydon, London. Education Rose studied Music and Music Management at university. Career Rose released her debut EP ''Highly Flammable'' on 13 January 2017 following the ...
, Rag'n'Bone Man, Ray BLK, RAYE,
Stefflon Don Stephanie Victoria Allen (born 14 December 1991), better known by her stage name Stefflon Don, is a British rapper and singer. She rose to fame after her 2017 single " Hurtin' Me" featuring French Montana peaked at number 7 on UK Singles Chart ...
,
The Amazons In Greek mythology, the Amazons (Ancient Greek: Ἀμαζόνες ''Amazónes'', singular Ἀμαζών ''Amazōn'', via Latin ''Amāzon, -ŏnis'') are portrayed in a number of ancient epic poems and legends, such as the Labours of Hercules, ...
,
The Japanese House Amber Mary Bain (born 13 July 1995), known professionally as The Japanese House, is an English indie pop musician from Buckinghamshire. Bain contributes vocals and plays guitar, synthesizer and keyboard for her music. As a teenager, Bain decid ...
and Tom Grennan. On 6 January 2017, Ray BLK was announced as the winner on Radio 1 by Clara Amfo.


Sound of 2018

The longlist for the Sound of 2018 was revealed on 27 November 2017. The acts nominated were
ALMA Alma or ALMA may refer to: Arts and entertainment * ''Alma'' (film), a 2009 Spanish short animated film * ''Alma'' (Oswald de Andrade novel), 1922 * ''Alma'' (Le Clézio novel), 2017 * ''Alma'' (play), a 1996 drama by Joshua Sobol about Alma ...
, Billie Eilish, IAMDDB, Jade Bird, Khalid, Lewis Capaldi, Nilüfer Yanya, Not3s, Pale Waves, Rex Orange County, Sam Fender, Sigrid, Superorganism, Tom Walker, yaeji and Yxng Bane. On 12 January 2018, Sigrid was announced as the winner on Radio 1 by Clara Amfo.


Sound of 2019

The longlist for the Sound of 2019 was revealed on 10 December 2018. The acts nominated were Dermot Kennedy, Ella Mai, FLOHIO, Grace Carter, King Princess, Mahalia, Octavian, ROSALÍA, Sea Girls and slowthai. This is the first longlist since the Sound of 2007 to feature only 10 acts. On 11 January 2019, Octavian was announced as the winner by Annie Mac, making him the first rapper since 50 Cent in 2003 to win the longlist. He was also the first winner since 2009 to be signed not with Universal Music Group, with which all winners of ''Sound of...'' since 2010 were signed at the time of awarding - Octavian is signed with Black Butter, which is partially owned by Universal's competitor, Sony Music.


Sound of 2020

The longlist for the Sound of 2020 was revealed on 12 December 2019. The acts nominated were Arlo Parks, beabadoobee,
Celeste Celeste may refer to: Geography * Mount Celeste, unofficial name of a mountain on Vancouver Island, British Columbia, Canada * Celeste, Texas, a rural city in North Texas ** Celeste High School, public high school located in the city of Celeste, ...
, easy life, Georgia, Inhaler, Joesef,
Joy Crookes Joy Elizabeth Akther Crookes (born 9 October 1998) is a British singer-songwriter. She incorporates details about relationships, self-reliance, her culture, her South London roots, and her identity in her music. Crookes has released three exten ...
,
Squid True squid are molluscs with an elongated soft body, large eyes, eight arms, and two tentacles in the superorder Decapodiformes, though many other molluscs within the broader Neocoleoidea are also called squid despite not strictly fitting t ...
and YUNGBLUD. On 9 January 2020, Celeste was announced as the winner.


Sound of 2021

The longlist for the Sound of 2021 was revealed on 7 December 2020. The acts nominated were Alfie Templeman, BERWYN, Bree Runway, Dutchavelli, girl in red, Greentea Peng, Griff, Holly Humberstone,
Pa Salieu Pa Salieu Gaye (born 1 July 1997) is a British rapper and singer. In January 2020, he released his debut single "Frontline", which was the most-played track of 2020 on BBC Radio 1Xtra. He has since featured on songs with South London's SL for "H ...
and The Lathums. On 7 January 2021, Pa Salieu was announced as the winner on Radio 1 by Annie Mac.


Sound of 2022

The longlist for the Sound of 2022 was revealed on 6 December 2021. The acts nominated were
Baby Queen Arabella Latham (born 19 August 1997), known professionally as Baby Queen, is a South African singer based in London. Born and raised in Durban, South Africa, she moved to London at 18 to pursue a career in music and signed to record label Polyd ...
, Central Cee,
ENNY Enitan Adepitan (born 9 December 1994), known professionally as Enny (stylized in all caps), is an English rapper, singer and songwriter. She is best known for her 2020 single "Peng Black Girls" which gained popularity following a remix vers ...
, Lola Young, Mimi Webb, PinkPantheress, Priya Ragu, Tems, Wet Leg, and Yard Act. On 6 January 2022, PinkPantheress was announced as the winner by Jack Saunders.


Sound of 2023

The longlist for the Sound of 2023 was revealed on 5 December 2022. The acts nominated were Asake, Biig Piig, Cat Burns, DYLAN,
FLO ''Flo'' is an American sitcom television series and a spin-off of ''Alice'' that aired on CBS from March 24, 1980, to June 30, 1981. The series starred Polly Holliday reprising her role as sassy and street-smart waitress Florence Jean "Flo" Castl ...
, Fred again.., Gabriels, Nia Archives, piri & tommy,
Rachel Chinouriri Rachel Chinouriri (born 1 November 1998) is an English singer-songwriter. After posting numerous songs on SoundCloud, she began releasing music on major streaming platforms in 2018. She released her debut extended play (EP), ''Mama's Boy'', in ...
. The winner will be announced on 5 January 2023.


Criticism

It has been commented upon that the Sound of... survey, together with other polls, creates a
self-fulfilling prophecy A self-fulfilling prophecy is a prediction that comes true at least in part as a result of a person's or group of persons' belief or expectation that said prediction would come true. This suggests that people's beliefs influence their actions. ...
. Mainly because the BBC has a significant amount of control on who becomes a "breakthrough act", via their television and radio channels. ''
Guardian Guardian usually refers to: * Legal guardian, a person with the authority and duty to care for the interests of another * ''The Guardian'', a British daily newspaper (The) Guardian(s) may also refer to: Places * Guardian, West Virginia, Unite ...
'' critic Kitty Empire wrote in December 2007: "Many of us are editors commissioning, and journalists writing, our own ones-to-watch forecasts. In order not to look like idiots, we tend to tip acts with records coming out rather than some lad with a tin whistle we found on MySpace." The same issue was again raised in 2011, upon the publication of the longlist for the Sound of 2012. '' The Daily Telegraphs Joe Burgis wrote "the Sound of 2012 project faces criticism that it is too heavily weighted in favour of mainstream performers." The head of music at BBC Radio 1 and
1Xtra BBC Radio 1Xtra is a British digital radio in the United Kingdom, digital radio station owned and operated by the BBC. It broadcasts black music and urban contemporary, urban music, including Hip hop music, hip hop and Contemporary R&B, R&B an ...
response to the question was "The list will inspire debate for sure, but most importantly, it will lead to discovery of artists and musicians trying to stand out from the ever-expanding crowd, and that can only be a good thing".


References


External links

* * * * * * * * * * * * * * {{DEFAULTSORT:Sound Of... BBC music awards BBC New Media Sound of... Awards established in 2003 2003 establishments in the United Kingdom