Sorenson Media was an American software company specializing in
video encoding
In information theory, data compression, source coding, or bit-rate reduction is the process of encoding information using fewer bits than the original representation. Any particular compression is either lossy or lossless. Lossless compression ...
technology. Established in December 1995 as Sorenson Vision, the company developed technology which was
license
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
d and ultimately acquired from
Utah State University
Utah State University (USU or Utah State) is a public land-grant research university in Logan, Utah. It is accredited by the Northwest Commission on Colleges and Universities. With nearly 20,000 students living on or near campus, USU is Utah's ...
. The company first announced its
codec
A codec is a device or computer program that encodes or decodes a data stream or signal. ''Codec'' is a portmanteau of coder/decoder.
In electronic communications, an endec is a device that acts as both an encoder and a decoder on a signal or da ...
(compression and decompression tool) at a developer’s preview at
MacWorld Expo
Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Expos ...
in January 1997.
One of the company's best known products is the Sorenson Video codec licensed to
Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
for their
QuickTime
QuickTime is an extensible multimedia framework developed by Apple Inc., capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. Created in 1991, the latest Mac version, QuickTime X, is avai ...
3.0 software. Since its release, Sorenson Media’s video encoding technology was used in Apple's trailer web site and
video clip
Video clips refer to mostly short videos, most of the time called memes, which are short videos of silly jokes and funny clips, most of the time coming from movies or any entertainment videos such as YouTube. The term is also used more loosely to ...
s for film studios such as
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
,
Lucasfilm
Lucasfilm Ltd. LLC is an American film and television production company and a subsidiary of Walt Disney Studios, which is a business segment of The Walt Disney Company. The studio is best known for creating and producing the ''Star Wars'' and ' ...
,
MGM
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
, and
Paramount
Paramount (from the word ''paramount'' meaning "above all others") may refer to:
Entertainment and music companies
* Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
, as well as Apple's
iTunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
music videos, before the switch to the industry standard
H.264
Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and distri ...
format.
The company was led by its chairman and founder James Lee Sorenson; its final president and CEO was Patrick Nola. The company filed for
Chapter 11 bankruptcy
Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...
in October 2018, and was acquired at auction by
Nielsen Holdings
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
The company was listed on the New York Stock Exchange (NYSE) and use ...
in February 2019 for $11.25 million for their
addressable advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focu ...
group.
Technical service for the deaf
In 2003 Sorenson released its VP-100 model stand-alone
videotelephony
Videotelephony, also known as videoconferencing and video teleconferencing, is the two-way or multipoint reception and transmission of audio and video signals by people in different locations for real time communication.McGraw-Hill Concise Ency ...
product for users with
hearing loss
Hearing loss is a partial or total inability to Hearing, hear. Hearing loss may be present at birth or acquired at any time afterwards. Hearing loss may occur in one or both ears. In children, hearing problems can affect the ability to Language ...
. It was designed to output its video to a deaf user's standard television set in order to lower the cost of acquisition. It also provided a
remote control
In electronics, a remote control (also known as a remote or clicker) is an electronic device used to operate another device from a distance, usually wirelessly. In consumer electronics, a remote control can be used to operate devices such as ...
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', December 18, 2003.
Following the introduction of similar
videophone
Videotelephony, also known as videoconferencing and video teleconferencing, is the two-way or multipoint reception and transmission of audio and video signals by people in different locations for real time communication.McGraw-Hill Concise Ency ...
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
in 2002, VRS for the deaf underwent rapid growth in the United States.