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Sony SAB (formerly SAB TV) is an Indian
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel owned by
Culver Max Entertainment Culver Max Entertainment Private Limited, doing business as Sony Pictures Networks India (SPN or SPNI), is an Indian media conglomerate owned by Sony Pictures Entertainment. Culver Max Entertainment manages and operates 26 television channels, ...
.


History

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. The high-definition feed of the channel was launched on 5 September 2016. ''Yes Boss'' is one of the longest-running show on the channel. After ''Yes Boss'', ''
Taarak Mehta Ka Ooltah Chashmah ''Taarak Mehta Ka Ooltah Chashmah'' () is an Indian sitcom based on the weekly column "Duniya Ne Undha Chasma" by Taarak Mehta in '' Chitralekha'' magazine. It is produced by Asit Kumar Modi. It premiered on 28 July 2008 and airs on Sony SAB ...
'' became the longest-running show.


Programming

Sony SAB's current programming includes ''
Taarak Mehta Ka Ooltah Chashmah ''Taarak Mehta Ka Ooltah Chashmah'' () is an Indian sitcom based on the weekly column "Duniya Ne Undha Chasma" by Taarak Mehta in '' Chitralekha'' magazine. It is produced by Asit Kumar Modi. It premiered on 28 July 2008 and airs on Sony SAB ...
'', ''
Maddam Sir ''Maddam Sir'' is an Indian Hindi-language comedy action television series that premiered on 24 February 2020 on Sony SAB, digitally streamed on SonyLIV. Produced by Jay Mehta under Jay Production, it stars Gulki Joshi, Yukti Kapoor, Sonali Na ...
'', ''
Wagle Ki Duniya – Nayi Peedhi Naye Kissey Wagle Ki Duniya – ''Nayi Peedhi Naye Kissey'' () is an Indian sitcom that premiered on 8 February 2021 on Sony SAB. It is based on characters created by noted cartoonist, R. K. Laxman, especially the common man about the issues of the common ...
'', ''
Pushpa Impossible ''Pushpa Impossible'' is an Indian television drama series produced by Jamnadas Majethia under Hats Off Productions. The series stars Karuna Pandey Vaidya in the titular role and premiered on 6 June 2022 on Sony SAB and digitally streams on Sony ...
'', '' Ali Baba: Dastaan-E-Kabul'' and ''
Dil Diyaan Gallaan ''Dil Diyaan Gallaan'' () also known as ''Dil Diyaan Gallaan – Dil Ki Baatein'' is an Indian television drama series. Produced by Rashmi Sharma Telefilms, it stars Kaveri Priyam and Paras Arora. It premiered on 12 December 2022 on Sony SAB ...
''.


References


External links


Official website

Watch Sony SAB TV Live
on
Sony Liv SonyLIV is an Indian over-the-top freemium streaming platform owned by Culver Max Entertainment. SonyLIV was introduced in 2013 as the first OTT service in India. As a streaming service, it is carrying content from its local networks, inc ...
Television stations in Mumbai Television channels and stations established in 2000 Hindi-language television stations Sony Pictures Networks India Hindi-language television channels in India Sony Pictures Entertainment Entertainment-related YouTube channels {{India-tv-stub