The Metreon is a shopping center located in downtown
San Francisco, California
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, United States at the corner of 4th Street and
Mission Street
Mission Street is a north-south arterial thoroughfare in Daly City and San Francisco, California that runs from Daly City's southern border to San Francisco's northeast waterfront. The street and San Francisco's Mission District through which it ...
. It is a four-story building built over the corner of the underground
Moscone Center
The George R. Moscone Convention Center (pronounced ), popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California. The complex consists of three main halls spread out across three block ...
convention center. Metreon opened on June 16, 1999, as the first of a proposed chain of
Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...
"
urban entertainment centers", aggregating dining, games, music, exhibitions, shopping, and movies. Sony intended the ambitious (equivalent to $ in ) project to be a theme park and gallery for Sony products, and to reinforce a sophisticated image for the Sony brand.
In 2006, Metreon was sold to
Westfield Group
Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio ...
, a mall developer, and it was refashioned as a food-oriented mall. In 2011, most remaining businesses in the mall were closed. Westfield began a major renovation with an emphasis on dining, including
Target
Target may refer to:
Physical items
* Shooting target, used in marksmanship training and various shooting sports
** Bullseye (target), the goal one for which one aims in many of these sports
** Aiming point, in field artillery, f ...
creating a large downtown
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
that now takes up the second floor. In April 2012, Westfield sold the Metreon to Starwood Capital Group. Westfield (and its successor,
Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield SE (previously Unibail-Rodamco SE) is a French commercial real estate company headquartered in Paris, France. Its history originates with the formation of two separate shopping centre operators, Unibail (founded in Fra ...
) continues to be responsible for management.
History
The Metreon's original attractions include a movie theater with both standard and
IMAX screens, a multimedia
edutainment
Educational entertainment (also referred to as edutainment) is media designed to educate through entertainment. The term was used as early as 1954 by Walt Disney. Most often it includes content intended to teach but has incidental entertainmen ...
presentation involving
audio-animatronics
Audio-Animatronics (also known as simply Animatronics, and sometimes shortened to AAs) is the registered trademark for a form of robotics animation created by Walt Disney Imagineering for shows and attractions at Disney theme parks, and subse ...
and
3-D film
3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pic ...
based on the famous book ''
The Way Things Work
''The Way Things Work'' is a 1988 nonfiction book by David Macaulay with technical text by Neil Ardley. It is an entertaining introduction to everyday machines and the scientific principles behind their operation, describing machines as simple ...
'' by
David Macaulay
David Macaulay (born 2 December 1946) is a British-born American illustrator and writer. His works include ''Cathedral'' (1973), '' The Way Things Work'' (1988) and ''The New Way Things Work'' (1998). His illustrations have been featured in ...
, a play area for young children based on
Maurice Sendak's popular children's book ''
Where the Wild Things Are
''Where the Wild Things Are'' is a 1963 children's picture book written and illustrated by American writer and illustrator Maurice Sendak, originally published in hardcover by Harper & Row. The book has been adapted into other media several tim ...
'' (sharing a floor with an ''
In the Night Kitchen'' themed restaurant), and an arcade and bar, the
Airtight Garage
''The Airtight Garage'' (french: link=no, Le Garage Hermétique or, in its earliest serialized form, ) is a lengthy comic strip work by the artist and writer Moebius (real name Jean Giraud). It first appeared in discrete two-to-four-page episode ...
, based on French comic artist and graphic designer
Jean "Moebius" Giraud's
graphic novel
A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...
of the same name and featuring all original games.
![Exterior,_Sony_Metreon,_SF_-_night](https://upload.wikimedia.org/wikipedia/commons/3/3b/Exterior%2C_Sony_Metreon%2C_SF_-_night.jpg)
In October 2001, Metreon, in partnership with Sony's
anime
is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
television network,
Animax
, stylized as ANIMAX, is a Japanese animation satellite television network, dedicated to broadcasting anime programming. The channel also dubbed other cartoons in Japanese language. A subsidiary of Sony Pictures Entertainment Japan, it is headq ...
, was host to an
anime
is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
festival, in which numerous anime videos were broadcast across its ''Action Theatre''. As a hub for Sony products, the Metreon often hosted special events for the public when new products were released. Consumers flocked to the Metreon for high-demand items such as the
PlayStation,
PlayStation 2,
PlayStation Portable, and
PlayStation 3
The PlayStation 3 (PS3) is a home video game console developed by Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on November 11, 2006, in Japan, November ...
.
Although Sony opened two additional centers in
Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
and
Berlin
Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...
in 1999, the original center failed to turn the expected profit. Sony promised first-year foot traffic of six million, one million above pre-launch projections, but by mid 2001 "The Way Things Work" was closed. The other major exhibit, "Where the Wild Things Are," closed sometime after July 2004.
The Airtight Garage's games were unpopular, with the exception of
HyperBowl, a 3D obstacle course bowling game featuring air-supported bowling balls used as
trackball
A trackball is a pointing device consisting of a ball held by a socket containing sensors to detect a rotation of the ball about two axes—like an upside-down ball mouse with an exposed protruding ball. Users roll the ball to position the o ...
s, and they were gradually replaced by other, better-known games. The arcade was finally closed, then reopened as Portal One, which preserved the decor, full bar, and Hyperbowl but was otherwise a typical arcade. May 13, 2007 was Portal One arcade's last day of operation. The arcade was relaunched again as a Tilt.
The 16-screen
Loews (now
AMC
AMC may refer to:
Film and television
* AMC Theatres, an American movie theater chain
* AMC Networks, an American entertainment company
** AMC (TV channel)
** AMC+, streaming service
** AMC Networks International, an entertainment company
*** ...
) theater was a success, becoming one of the most profitable theaters in the country and claiming much of the Metreon foot traffic; the lease agreement did not apportion ticket or concession sales to Metreon, however.
By 2002, persistent rumors said that Sony wished to withdraw from management of the property. In February 2006, Metreon was sold to
The Westfield Group
Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio; ...
, the owner of the nearby
Westfield San Francisco Centre
The Westfield San Francisco Centre is an upscale shopping mall located in San Francisco, California, managed by the Westfield Group and co-owned by Westfield and Brookfield Asset Management. It is anchored by Nordstrom and Bloomingdale's, and inc ...
shopping mall
A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
, and
Forest City Enterprises
Forest City Realty Trust, Inc. was a real estate investment trust that invested in office buildings, shopping centers and apartments in Boston, Chicago, Dallas, Denver, Los Angeles, Philadelphia, and the greater metropolitan areas of New York Ci ...
, a real estate development company.
In early 2009, Sony announced that it would be closing the Sony and PlayStation stores, the last flagship stores located in the mall. Following the announcement, on March 3, 2009, the
San Francisco Redevelopment Agency
The San Francisco Redevelopment Agency (SFRA) was an urban renewal agency active from 1948 until 2012, with purpose to improve the urban landscape through "redesign, redevelopment, and rehabilitation" of specific areas of the city.
SFRA demoli ...
approved plans from owners
Westfield Group
Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio ...
and
Forest City Enterprises
Forest City Realty Trust, Inc. was a real estate investment trust that invested in office buildings, shopping centers and apartments in Boston, Chicago, Dallas, Denver, Los Angeles, Philadelphia, and the greater metropolitan areas of New York Ci ...
to renovate Metreon into a "restaurant-centric" mall. Expected modifications include relocation of the Fourth and Mission street entrance to the center of the block and the installation of a food terrace facing Yerba Buena Gardens. The San Francisco Filipino Cultural Center and the "Tavern on the Green" restaurant were projected tenants. Tavern on the Green, however, entered bankruptcy on September 11, 2009, "throwing into doubt" the plans for the Metreon location.
The Metreon building has been redeveloped as a
Target
Target may refer to:
Physical items
* Shooting target, used in marksmanship training and various shooting sports
** Bullseye (target), the goal one for which one aims in many of these sports
** Aiming point, in field artillery, f ...
store, opened in October 2012. Target is leasing . The other tenants are the AMC theater (now with its own entrance), a food court, Chronicle Books, Massage Envy, National University, The City View event space, and various other food purveyors not directly in the court. The Sanraku sushi restaurant and Buckhorn sandwich shop remain in the new food court, along with Jillians, which is now only accessible from outside. The
movie theater has also experienced upgrades, with the
IMAX auditorium now featuring their new laser projector, and the addition of
Dolby Cinema
Dolby Cinema is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision and Dolby Atmos, as well as other signature entrance and intrinsic design features. The technology competes with ...
and recliner seats.
Features
The Metreon 16, an
IMAX 3D movie theater and
Dolby Cinema
Dolby Cinema is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision and Dolby Atmos, as well as other signature entrance and intrinsic design features. The technology competes with ...
theater operated by
AMC Theatres
AMC Entertainment Holdings, Inc. (d/b/a AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC and known in some countries as AMC Cinemas or AMC Multi-Cinemas) is an American movie theater chain fou ...
, and Jillians, a restaurant, were the only attractions that remained open when Target opened in 2012.
The
Walk of Game The Walk of Game was an attraction in the United States honoring the icons and pioneers of the video game industry, created in 2005 and located inside the Sony Metreon, an entertainment shopping center in San Francisco, California. It noted the most ...
is loosely based on the
Walk of Fame
A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or fame in their field. In some cases, these halls of fame consist of actual halls or muse ...
, in which honorees include
Shigeru Miyamoto,
Nolan Bushnell
Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consu ...
, ''
StarCraft'',
Sid Meier
Sidney K. Meier ( ; born February 24, 1954) is a Canadian-American programmer, game designer, designer, and video game producer, producer of several strategy video games and simulation video games, including the ''Civilization (series), Civiliz ...
,
John D. Carmack,
Super Mario,
Sonic The Hedgehog, and
Link from
''The Legend of Zelda'' series. A special Walk of Game event took place there in 2005 and 2006. It was unknown that it would ever continue and is now most likely obsolete, now that Target is taking up the second floor where the Walk of Game was.
A seven-day-a-week farmers' market operated as an interim tenant in the former Discovery Channel Store space between May and November 2009.
The
Michelin-starred
The Michelin Guides ( ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few establishments. The acquisition or loss of a ...
Tsuta
ramen
is a Japanese noodle dish. It consists of served in a broth; common flavors are soy sauce and miso, with typical toppings including , nori (dried seaweed), menma (bamboo shoots), and scallions. Ramen has its roots in Chinese noodle di ...
shop in
Tokyo, Japan
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
, expanded into the Metreon in October 2019.
References
External links
*
*
*
The "Where the Wild Things Are" attraction at the Metreon, July 23, 2004 A six-part video on YouTube.
`
{{Shopping malls in California
Shopping malls in San Francisco
Landmarks in San Francisco
Shopping malls in the San Francisco Bay Area
Sony
Metreon, San Francisco
Forest City Realty Trust
Buildings and structures completed in 1999
Animatronic attractions
South of Market, San Francisco
Shopping malls established in 1999
1999 establishments in California