Somersby cider is a brand of 4.5% abv
cider
Cider ( ) is an alcoholic beverage made from the fermented juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and the Republic of Ireland. The UK has the world's highest per capita consumption, ...
by Danish brewing company
Carlsberg Group
Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. T ...
. Developed in 2008, it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
,
Israel
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,
Nepal
Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne,
सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...
,
Australia
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,
New Zealand
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,
Malaysia
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,
Hong Kong
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,
Taiwan
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,
Thailand
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,
South Korea
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,
Canada
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and the
United States
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.
Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012.
In 2012,
Carlsberg UK
Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. T ...
developed and introduced a new version of Somersby Cider specific to the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
market. Somersby Cider UK is a 4.5% ABV medium dry cider with no artificial flavours or sweeteners.
Despite its Danish origin, the cider is marketed in many territories as being the creation of "Lord Somersby", a fictional English
Lord
Lord is an appellation for a person or deity who has authority, control, or power over others, acting as a master, chief, or ruler. The appellation can also denote certain persons who hold a title of the peerage in the United Kingdom, or ar ...
.
Varieties
Apart from pure apple cider, the Somersby brand is also being used for
pear cider, blackberry-flavoured apple cider, rhubarb, elderflower, ginger lemon, blueberry, apple burst, cranberry-flavoured apple cider, citrus-flavoured apple cider, watermelon-flavoured apple cider and a calorie-reduced apple cider.
In Poland, the brand ''Somersby'' is used by Carlsberg to market fruit-flavoured beer instead of cider. This is due to the relative unpopularity of cider as a type of drink among Polish customers, as well as legal restrictions on the sale and marketing of cider in the country, which include a ban on advertisement.
Somersby Apple Cider
* Appearance: Light Amber
* Aroma: Granny Smith Apples.
* Taste: Very Sweet, But Not Candied.
* Mouthfeel: Slightly Bubbly.
* Alcohol content: 4.5%
''Ingredients:''
Water, fermented apple juice, sugar, apple juice concentrate, citric acid (acidity Regulator), flavour (apple), potassium sorbate (as a Preservative), caramel colour.
Somersby Pear Cider
* Appearance: Pale with a yellow tinge.
* Aroma: Sweet pear.
* Taste: Sweet and crisp. Refreshing on a warm day.
* Mouthfeel: Slightly Bubbly.
* Alcohol content: 4.5%
''Ingredients:''
Purified drinking water, concentrated pear juice, sugar, pH-adjusting agent – citric acid.
″Apple Beer Drink″
In Poland, Switzerland and Quebec, Carlsberg uses ''Somersby'' brand for a beverage that is mixture of beer (45%) and apple flavoured drink (55%).
Since this product cannot be classified as a
cider
Cider ( ) is an alcoholic beverage made from the fermented juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and the Republic of Ireland. The UK has the world's highest per capita consumption, ...
, it is sold as ''Apple Beer Drink''.
See also
*
List of cider brands
This is a list of cider brands. Cider is an alcoholic beverage made exclusively from the juice of apple or pear. This list also includes perry, which is a similar alcoholic beverage made from pear varieties.
Operational brands
Defunct ...
References
Further reading
* Virtue, Graeme (26 April 2013)
"The new Somersby advert: it's time for iCider" ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''.
Somersby ''Cider Case Study: Establishing an Alcohol Category Adjacent to Beer'' Datamonitor Plc. 2010.
* Kleinman, Alexis (March 27, 2013)
Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
.
"Somersby Cider boosts presence in pubs" ''The Publican's Morning Advertiser''.
"Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store Light on the palate, heavy on the puns" ''
Ad Week
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
''.
"Carlsberg extends social content drive to Somersby cider brand" ''
Marketing Week
''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine.
History and profile
''Marketing Week'' was launched in March 1978. Its co-founders were ...
''.
External links
*
Brands of cider
Danish brands
Carlsberg Group
Products introduced in 2008
{{Alcoholic drinks