''Soft!'' is a novel by British writer
Rupert Thomson, written in 1998
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
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Acting as participants in a sleep experiment, the protagonists of this novel find themselves the unwitting word-of-mouth advertisers of 'Kwench!', a new soft drink.
1998 British novels
Novels about advertising
Bloomsbury Publishing books
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