Sofi Margareta Fahrman (born July 20, 1979, in Stockholm) is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...

and fashion reporter for the Aftonbladet newspaper. She runs and owns the

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...

br>Sofis Mode
on the Aftonbladets official website, and publishes her own

fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...

, '' Sofis mode'', as a supplement to the Aftonbladet newspaper each week. Fahrman also runs a blog calle
Sofis snapshots
Before starting ''Sofis mode'' she was a celebrity editor for Aftonbladets celebrity and entertainment magazine ''Klick!''. She currently resides in Stockholm.

Career

Fahrman worked for

Elle magazine ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

in Sweden for a few years and then went to work for Aftonbladet; she has also worked for the editorial firm Loweforever. In 2006, she led the fashion television show Sofies mode on Kanal 5 in Sweden, which was later also broadcast on TV7. In 2011, Sofi along with her sister Frida Fahrman hosted the television show Stylisterna (the stylists) on Kanal 5 Play. During 2007, she also hosted her own travelling television show on TV7 called Sofi and the city, where she travelled to seven cities in the world. In the show she guided the viewers to places where she usually shops and frequents, such as night clubs and restaurants. The seven cities covered in the show were:

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

and

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

. Fahrman has also published two books: ''Elsas mode'' was released in stores in 2009; ''Elsas värld'' came out in 2010. The books tell the story about a young fashion blogger who moves to Stockholm and becomes entangled in the high-life of

Stureplan Stureplan is a public square in central Stockholm, between Norrmalm and Östermalm. The square connects the major streets Kungsgatan, Birger Jarlsgatan and Sturegatan. The buildings around the square house offices of banks and other financia ...

Royal friendship

Fahrman's close friendship with the Swedish

Princess Madeleine Princess is a regal rank and the feminine equivalent of prince (from Latin ''princeps'', meaning principal citizen). Most often, the term has been used for the consort of a prince, or for the daughter of a king or prince. Princess as a subst ...

has been highly covered by Swedish media. It was even rumoured that the Princess and Fahrman were living together in Fahrman's apartment in

, something later denied by Fahrman's own fashion magazine ''Sofis mode''.

Personal life

Sofi Fahrman is the older sister of Frida Fahrman, who is also fashion editor and reporter. She is divorced from Dutch businessman Nick Zijlstra and they have a daughter named Lily, born on 18 May 2013.

Bibliography

*''Elsas mode'' (2009) *''Elsas värld'' (2010)

References

External links

Blog on AftonbladetStylisterna website, Kanal 5
{{DEFAULTSORT:Fahrman, Sofi 1979 births Swedish journalists Living people Swedish editors Swedish women editors Swedish women writers Writers from Stockholm Swedish expatriates in the United States Fashion journalists Swedish women journalists