
A sock puppet, sock puppet account, or simply sock is a false online identity used for deceptive purposes. The term originally referred to a
hand puppet made from a sock. Sock puppets include online identities created to praise, defend, or support a person or organization,
to manipulate public opinion, or to circumvent restrictions such as viewing a social media account that a user is blocked from. Sock puppets are unwelcome in many online communities and forums.
History
The practice of writing pseudonymous self-reviews began before the Internet. Writers
Walt Whitman
Walter Whitman Jr. (; May 31, 1819 – March 26, 1892) was an American poet, essayist, and journalist; he also wrote two novels. He is considered one of the most influential poets in American literature and world literature. Whitman incor ...
and
Anthony Burgess
John Anthony Burgess Wilson, (; 25 February 1917 – 22 November 1993) who published under the name Anthony Burgess, was an English writer and composer.
Although Burgess was primarily a comic writer, his Utopian and dystopian fiction, dy ...
wrote pseudonymous reviews of their own books,
[Amy Harmon]
"Amazon Glitch Unmasks War Of Reviewers"
''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', February 14, 2004. (). as did
Benjamin Franklin
Benjamin Franklin (April 17, 1790) was an American polymath: a writer, scientist, inventor, statesman, diplomat, printer, publisher and Political philosophy, political philosopher.#britannica, Encyclopædia Britannica, Wood, 2021 Among the m ...
.
The ''
Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first editio ...
'' defines the term without reference to the internet, as "a person whose actions are controlled by another; a minion" with a 2000 citation from ''
U.S. News & World Report''.
Wikipedia
Wikipedia is a free content, free Online content, online encyclopedia that is written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and the wiki software MediaWiki. Founded by Jimmy Wales and La ...
has had a long history of problems with sockpuppetry. On October 21, 2013, the
Wikimedia Foundation
The Wikimedia Foundation, Inc. (WMF) is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California, and registered there as foundation (United States law), a charitable foundation. It is the host of Wikipedia, th ...
(WMF) condemned paid advocacy sockpuppeting on Wikipedia and, two days later on October 23, specifically banned
Wiki-PR editing of Wikipedia. In August and September 2015, the WMF uncovered another group of sockpuppets known as
Orangemoody.
Types
Block evasion
One reason for sockpuppeting is to circumvent a block, ban, or other form of sanction imposed on the person's original account.
Ballot stuffing
Sockpuppets may be created during an online poll to increase the puppeteer's votes. A related usage is the creation of multiple identities, each supporting the puppeteer's views in an argument, attempting to position the puppeteer as representing majority opinion and sideline opposition voices. In the abstract theory of
social network
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
s and
reputation system
A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust (social sciences), trust through reputation. Some common uses of these systems can be found on E-commerce websites s ...
s, this is known as a
Sybil attack
A Sybil attack is a type of attack on a computer network service in which an attacker subverts the service's reputation system by creating a large number of pseudonymous identities and uses them to gain a disproportionately large influence. It is ...
.
A sockpuppet-like use of deceptive fake identities is used in
stealth marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 198 ...
. The stealth marketer creates one or more pseudonymous accounts, each claiming to be a different enthusiastic supporter of the sponsor's product, book or ideology.
Strawman sockpuppet
A ''strawman sockpuppet'' (sometimes abbreviated as ''strawpuppet'') is a
false flag
A false flag operation is an act committed with the intent of disguising the actual source of responsibility and pinning blame on another party. The term "false flag" originated in the 16th century as an expression meaning an intentional misrep ...
pseudonym created to make a particular point of view look foolish or unwholesome in order to generate negative sentiment against it. Strawman sockpuppets typically behave in an unintelligent, uninformed, or
bigoted manner, advancing "
straw man" arguments that their puppeteers can easily refute. The intended effect is to discredit more rational arguments made for the same position.
Such sockpuppets behave in a similar manner to
Internet troll
In slang, a troll is a person who posts deliberately offensive or provocative messages online (such as in social media, a newsgroup, a forum, a chat room, an online video game) or who performs similar behaviors in real life. The methods and ...
s. A particular case is the
concern troll, a false flag pseudonym created by a user whose actual point of view is opposed to that of the sockpuppet. The concern troll posts in web forums devoted to its declared point of view and attempts to sway the group's actions or opinions while claiming to share their goals, but with professed "concerns". The goal is to sow
fear, uncertainty and doubt
Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in technology sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubio ...
(FUD) within the group.
Investigation of sockpuppetry
A number of techniques have been developed to determine whether accounts are sockpuppets, including comparing the
IP address
An Internet Protocol address (IP address) is a numerical label such as that is assigned to a device connected to a computer network that uses the Internet Protocol for communication. IP addresses serve two main functions: network interface i ...
es of suspected sockpuppets and comparative analysis of the
writing style
In literature, writing style is the manner of expressing thought in language characteristic of an individual, period, school, or nation. Thus, style is a term that may refer, at one and the same time, to singular aspects of an individual's writing ...
of suspected sockpuppets. Using
GeoIP it is possible to look up the IP addresses and locate them.
Legal implications of sockpuppetry in the United States
''United States v. Drew''
In 2006, Missouri resident Lori Drew created a
MySpace
Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
account purporting to be operated by a fictitious 16-year-old boy named Josh Evans. He began an online relationship with
Megan Meier, a 13-year-old girl who had allegedly been in conflict with Drew's daughter. After "Josh Evans" ended the relationship with Meier, the latter died of suicide.
In 2008, Thomas O'Brien,
United States Attorney
United States attorneys are officials of the U.S. Department of Justice who serve as the chief federal law enforcement officers in each of the 94 U.S. federal judicial districts. Each U.S. attorney serves as the United States' chief federal ...
for the
Central District of California, charged Drew, then 49, with four felony counts: one count of conspiracy to violate the
Computer Fraud and Abuse Act
The Computer Fraud and Abuse Act of 1986 (CFAA) is a United States cybersecurity bill that was enacted in 1986 as an amendment to existing computer fraud law (), which had been included in the Comprehensive Crime Control Act of 1984. Prior ...
(CFAA), which prohibits "accessing a computer without authorization via
interstate commerce
The Commerce Clause describes an enumerated power listed in the United States Constitution ( Article I, Section 8, Clause 3). The clause states that the United States Congress shall have power "to regulate Commerce with foreign Nations, and amon ...
", and three counts of violation of the CFAA, alleging she violated MySpace's terms of service by misrepresenting herself. O'Brien justified his prosecution of the case because MySpace's servers were located in his jurisdiction. The jury convicted Drew of three misdemeanor counts, dismissing one on the grounds prosecutors had failed to demonstrate Drew inflicted emotional distress on Meier.
During sentencing arguments, prosecutors argued for the maximum sentence for the statute: three years in prison and a fine of $300,000. Drew's lawyers argued her use of a false identity did not constitute unauthorized access to MySpace, citing ''People v. Donell'', a 1973
breach of contract
Breach of contract is a legal cause of action and a type of civil wrong, in which a binding agreement or bargained-for exchange is not honored by one or more of the parties to the contract by non-performance or interference with the other part ...
dispute, in which a court of appeals ruled "fraudulently induced consent is consent nonetheless." Judge
George H. Wu dismissed the charges before sentencing.
''People v. Golb''
In 2010, 50-year-old lawyer Raphael Golb was convicted on 30 criminal charges, including
identity theft
Identity theft, identity piracy or identity infringement occurs when someone uses another's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. ...
, criminal impersonation, and aggravated harassment, for using multiple sockpuppet accounts to attack and impersonate historians he perceived as rivals of his father,
Norman Golb. Golb defended his actions as "satirical hoaxes" protected by free-speech rights. He was disbarred and sentenced to six months in prison, but the sentence was reduced to probation on appeal.
''New Directions for Young Adults, Inc. v. Davis''
In 2014, a Florida state circuit court held that sock puppetry is
tortious interference
Tortious interference, also known as intentional interference with contractual relations, in the common law of torts, occurs when one person intentionally damages someone else's contractual or business relationships with a third party, causing ...
with business relations and awarded injunctive relief against it during the pendency of litigation. The court found that "the act of falsifying multiple identities" is conduct that should be enjoined. It explained that the conduct was wrongful "not because the statements are false or true, but because the conduct of making up names of persons who do not exist to post fake comments by fake people to support Defendants' position tortiously interferes with Plaintiffs' business" and such "conduct is inherently unfair."
The court, therefore, ordered the defendants to "remove or cause to be removed all postings creating the false impression that more
han oneperson are commenting on the program th
nactually exist." The court also found, however, that the comments of the defendants "which do not create a false impression of fake patients or fake employees, or fake persons connected to program (those posted under their respective names) are protected by The Constitution of the United States of America, First Amendment."
[New Directions for Young Adults, Inc. v. Davis](_blank)
(17th Jud. Cir., Broward Cty. September 26, 2014) (slip op.).
Examples of sockpuppetry
Business promotion
In 2007, the CEO of
Whole Foods,
John Mackey, was discovered to have posted as "Rahodeb" on the
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
Finance Message Board, extolling his own company and predicting a dire future for its rival,
Wild Oats Markets, while concealing his relationship to both companies. Whole Foods argued that none of Mackey's actions broke the law.
[BRAD STONE and MATT RICHTEL, "The Hand That Controls the Sock Puppet Could Get Slapped"](_blank)
, ''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', July 16, 2007.
During the 2007 trial of
Conrad Black
Conrad Moffat Black, Baron Black of Crossharbour (born 25 August 1944), is a Canadian-British writer and former politician, Publishing, newspaper publisher, Investor, financier, and Fraudster, convicted fraudster.
Black's father was businessma ...
, chief executive of
Hollinger International, prosecutors alleged that he had posted messages on a Yahoo! Finance chat room using the name "nspector", attacking
short sellers and blaming them for his company's stock performance. Prosecutors provided evidence of these postings in
Black's criminal trial, where he was convicted of mail fraud and obstruction. The postings were raised at multiple points in the trial.
Book and film reviews
An
amazon.com
Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
computer glitch in 2004 revealed the names of many authors who had written pseudonymous reviews of their books.
John Rechy, who wrote the best-selling novel ''
City of Night'' (1963), was among the authors unmasked in this way, and was shown to have written numerous five-star reviews of his own work.
In 2010, historian
Orlando Figes
Orlando Guy Figes (; born 20 November 1959) is a British and German historian and writer. He was a professor of history at Birkbeck College, University of London, where he was made Emeritus Professor on his retirement in 2022.
Figes is known f ...
was found to have written Amazon reviews under the names "orlando-birkbeck" and "historian", praising his own books and criticizing those of historians
Rachel Polonsky and
Robert Service. The two sued Figes and won monetary damages.
["Orlando Figes to pay fake Amazon review damages"](_blank)
, BBC, July 16, 2010.
During a panel discussion at a British Crime Writers Festival in 2012, author
Stephen Leather admitted using pseudonyms to praise his own books, claiming that "everyone does it". He spoke of building a "network of characters", some operated by his friends, who discussed his books and had conversations with him directly.
The same year, after he was pressured by the spy novelist
Jeremy Duns on Twitter, who had detected possible indications online, UK crime fiction writer
R.J. Ellory admitted having used a pseudonymous account name to write a positive review for each of his own novels, and additionally a negative review for two other authors.
David Manning
Sir David Geoffrey Manning, (born 5 December 1949) is a former British diplomat, who was the British Ambassador to the United States from 2003 to 2007. He authored the so-called " Manning Memo", that summarized the details of a meeting betwe ...
was a fictitious
film critic
Film criticism is the analysis and evaluation of films and the film medium. In general, film criticism can be divided into two categories: Academic criticism by film scholars, who study the composition of film theory and publish their findin ...
, created by a marketing executive working for
Sony Corporation
is a Japanese multinational conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (imaging and sensing), ...
to give consistently good reviews for releases from Sony subsidiary
Columbia Pictures
Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
, which could then be quoted in promotional material.
Blog commentary
American reporter
Michael Hiltzik
Michael A. Hiltzik (born November 9, 1952) is an American columnist, reporter and author who has written extensively for the ''Los Angeles Times''. In 1999, he won a beat reporting Pulitzer Prize for co-writing a series of articles about corrupti ...
was temporarily suspended from posting to his blog, "The Golden State", on the ''
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' website after he admitted "posting there, as well as on other sites, under false names." He used the pseudonyms to attack conservatives such as
Hugh Hewitt
Hugh Hewitt (born February 22, 1956) is an American conservative political commentator, radio talk show host with the Salem Radio Network, attorney, academic, and author. He writes about law, society, politics, and media bias in the United States ...
and L.A. prosecutor Patrick Frey—who eventually exposed him.
Hiltzik's blog at the ''LA Times'' was the newspaper's first blog. While suspended from blogging, Hiltzik continued to write regularly for the newspaper.
Lee Siegel, a writer for ''
The New Republic
''The New Republic'' (often abbreviated as ''TNR'') is an American magazine focused on domestic politics, news, culture, and the arts from a left-wing perspective. It publishes ten print magazines a year and a daily online platform. ''The New Y ...
'' magazine, was suspended for defending his articles and blog comments under the username "
Sprezzatura". In one such comment, "Sprezzatura" defended Siegel's bad reviews of
Jon Stewart
Jon Stewart (born Jonathan Stuart Leibowitz, November 28, 1962) is an American comedian, writer, producer, director, political commentator, actor, and television host. The long-running host of ''The Daily Show'' on Comedy Central from 1999 to 20 ...
: "Siegel is brave, brilliant and wittier than Stewart will ever be."
Politically oriented
In late November 2020,
TYT Network reported an example of a white male
Republican Party Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
voter having a sockpuppet
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
account presented as that of a black
gay man, criticizing
Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
and praising Trump while systematically emphasizing his race and sexual orientation. In October 2020, a
Clemson University
Clemson University () is a Public university, public Land-grant university, land-grant research university near Clemson, South Carolina, United States. - The blue-shaded pattern denotes university property. This shows Clemson University is ''out ...
social media researcher identified "more than two dozen of Twitter accounts claiming to be black Trump supporters who gained hundreds of thousands of likes and retweets in a span of just a few days, sparking major doubts about their identities," many using photos of black men from news reports or stock images "including one in which the text 'black man photo' was still watermarked on the image".
Government sockpuppetry
As an example of
state-sponsored Internet sockpuppetry, in 2011, a US company called
Ntrepid was awarded a $2.76 million contract from
U.S. Central Command for "online persona management" operations to create "fake online personas to influence net conversations and spread U.S. propaganda" in Arabic, Persian, Urdu and Pashto as part of
Operation Earnest Voice.
[Nick Fielding and Ian Cobain]
"Revealed: US spy operation that manipulates social media"
''The Guardian''. March 17, 2011. Retrieved March 24, 2011. ().
On September 11, 2014, a number of sockpuppet accounts reported an explosion at a chemical plant in Louisiana. The reports came on a range of media, including Twitter and YouTube, but U.S. authorities claimed the entire event to be a hoax. The information was determined by many to have originated with a Russian government-sponsored sockpuppet management office in Saint Petersburg, called the
Internet Research Agency
The Internet Research Agency (IRA; ; 2013-2023), also known as ''Glavset'' (, ), and known in Russian Internet slang as the Trolls from Olgino () or Kremlinbots (), was a Russian company which was engaged in online propaganda and influence ...
. Russia was again implicated by the U.S. intelligence community in 2016 for hiring trolls in the
2016 United States presidential election
United States presidential election, Presidential elections were held in the United States on November 8, 2016. The Republican Party (United States), Republican ticket of businessman Donald Trump and Indiana Governor, Indiana governor Mike P ...
.
The
Institute of Economic Affairs
The Institute of Economic Affairs (IEA) is a British right-wing free market think tank, which is registered as a charity. Associated with the New Right, the IEA describes itself as an "educational research institute", and says that it seeks to ...
claimed in a 2012 paper that the United Kingdom government and the European Union fund charities that campaign and lobby for causes the government supports. In one example, 73% of responses to a government consultation were the direct result of campaigns by alleged "sockpuppet" organizations.
See also
*
Catfishing
Catfishing refers to the creation of a fictitious online persona, or fake identity (typically on social networking platforms), with the intent of deception, usually to mislead a victim into an online romantic relationship or to commit finan ...
*
Conflict-of-interest editing on Wikipedia
*
On the Internet, nobody knows you're a dog
"On the Internet, nobody knows you're a dog" is an adage and Internet meme about Internet anonymity which began as a caption to a cartoon drawn by Peter Steiner, published in the July 5, 1993 issue of the American magazine ''The New Yorker'' ...
*
Passing (sociology)
*
Phishing
Phishing is a form of social engineering and a scam where attackers deceive people into revealing sensitive information or installing malware such as viruses, worms, adware, or ransomware. Phishing attacks have become increasingly sophisticate ...
*
Reputation
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.
...
*
Review bomb
A review bomb is a malicious Internet phenomenon in which a large number of people or Sock puppet account, a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, ...
*
Shill
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so. Shills c ...
*
Team Jorge
*
Trojan Horse
In Greek mythology, the Trojan Horse () was a wooden horse said to have been used by the Greeks during the Trojan War to enter the city of Troy and win the war. The Trojan Horse is not mentioned in Homer, Homer's ''Iliad'', with the poem ending ...
*
Twinking/smurfing (video games)
References
External links
Sock puppetat
The Jargon File
The Jargon File is a glossary and usage dictionary of slang used by computer programmers. The original Jargon File was a collection of terms from technical cultures such as the MIT AI Lab, the Stanford AI Lab (SAIL) and others of the old ARPANE ...
{{Espionage
Internet terminology
Internet trolling
Internet manipulation and propaganda
Deception