Social BI, or Social Business Intelligence, refers to the creation, publishing and sharing of custom
business analytics
Business analytics (BA) refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing ne ...
reports and
dashboard For business applications, see Dashboard (business).
A dashboard (also called dash, instrument panel (IP), or fascia) is a control panel set within the central console of a vehicle or small aircraft. Usually located directly ahead of the driver ...
s by end users of ''
Cloud
In meteorology, a cloud is an aerosol consisting of a visible mass of miniature liquid droplets, frozen crystals, or other particles suspended in the atmosphere of a planetary body or similar space. Water or various other chemicals may co ...
'' technologies.
Social or collaborative BI is the use of Enterprise 2.0 tools and practices with business intelligence outputs for the purpose of making collective decisions. First enabled by the rapid growth of
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
networks in 2009,
Social BI allows for the collaborative development of post user-generated analytics among
business analyst
A business analyst (BA) is a person who processes, interprets and documents business processes, products, services and software through analysis of data. The role of a business analyst is to ensure business efficiency increases through their know ...
s and data mining professionals.
This has removed previous barriers to
self-service BI while still employing traditional analytics applications.
Social BI can also be interpreted as providing business intelligence based on social networks data. For example, a company selling consumer electronics goods needs to know how people are responding to their latest advertisements or promotions. The reports and visualizations made using social media represent what people are talking about in real time. Pulling data from different social media and preparing understandable reports will help company to decide upon further steps.
These dashboards,
visualizations, reports based on social media will be of help for companies to get efficient feedback and act accordingly.
History
On September 13, 2011,
Dachis Group introduced the Social Business Index to provide some insights into how ‘social’ companies are, and how they stack up against similar corporations in their respective industries and their competitors, and provide some ‘social business’ benchmarks by company, subsidiary, geography, department and brand.
See also
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Analytic applications
Analytic applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, analytic applications are a type of business intelligence
Business intelligence (BI) compri ...
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Artificial intelligence marketing
Artificial intelligence marketing (AIM) is a form of marketing that leverages artificial intelligence concepts and models such as machine learning and Bayesian Networks to achieve marketing goals. The main difference between this and traditional ...
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Business Intelligence 2.0 Business Intelligence 2.0 (BI 2.0) is a development of the existing business intelligence model that began in the mid-2000s, where data can be obtained from many sources. The process allows for the querying of real-time corporate data by employees, ...
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Business process discovery Business process discovery (BPD) related to business process management and process mining is a set of techniques that manually or automatically construct a representation of an organisations' current business processes and their major process varia ...
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Business process management
Business process management (BPM) is the discipline in which people use various methods to discover, model, analyze, measure, improve, optimize, and automate business processes. Any combination of methods used to manage a company's business pro ...
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Business activity monitoring
Business activity monitoring (BAM) is software that aids the monitoring of business activities which are implemented in computer systems.
The term was originally coined by analysts at Gartner, Inc. and refers to the aggregation, analysis, and pr ...
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Business service management
Data center management is the collection of tasks performed by those responsible for managing ongoing operation of a data center This includes ''Business service management'' and planning for the future.
Historically, ''data center management'' wa ...
*
Customer dynamics
Customer dynamics is an emerging theory on customer-business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channe ...
*
Data Presentation Architecture
Data and information visualization (data viz or info viz) is an interdisciplinary field that deals with the graphic representation of data and information. It is a particularly efficient way of communicating when the data or information is num ...
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Data visualization
Data and information visualization (data viz or info viz) is an interdisciplinary field that deals with the graphic representation of data and information. It is a particularly efficient way of communicating when the data or information is num ...
*
Decision engineering
Decision intelligence is an engineering discipline that augments data science with theory from social science, decision theory, and managerial science. Its application provides a framework for best practices in organizational decision-making an ...
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Enterprise planning systems An enterprise planning system covers the methods of planning for the internal and external factors that affect an enterprise.
These factors generally fall under PESTLE. PESTLE refers to political, economic, social, technological, legal and environm ...
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Integrated business planning
Integrated business planning (IBP) is a process for translating desired business outcomes into financial and operational resource requirements, with the overarching objective of maximizing profit and / or cash flow, while minimizing risk. The bus ...
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Location intelligence
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Operational intelligence
Operational intelligence (OI) is a category of real-time dynamic, business analytics that delivers visibility and insight into data, streaming events and business operations. OI solutions run queries against streaming data feeds and event data to ...
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Runtime intelligence
Software analytics is the analytics specific to the domain of software systems taking into account source code, static and dynamic characteristics (e.g., software metrics) as well as related processes of their development and evolution. It aims ...
* Sales intelligence
References
{{DEFAULTSORT:Social Bi
Cloud applications
Business intelligence