So It Goes (song)
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"So It Goes" is a song written and recorded by
Nick Lowe Nicholas Drain Lowe (born 24 March 1949) is an English singer-songwriter, musician and producer. A noted figure in power pop and new wave,Brinsley Schwarz Brinsley Schwarz were a 1970s English pub rock band, named after their guitarist Brinsley Schwarz. With Nick Lowe on bass and vocals, keyboardist Bob Andrews and drummer Billy Rankin, the band evolved from the 1960s pop band Kippington Lod ...
, and was the first single released on
Stiff Records Stiff Records is a British independent record label formed in London, England, by Dave Robinson and Jake Riviera. Originally active from 1976 to 1986, the label was reactivated in 2007. Established at the outset of the punk rock boom, Stiff ...
.


Background

Following the demise of the band Brinsley Schwarz, Lowe had formed the ''ad hoc'' band Spick Ace & the Blue Sharks with Martin Stone of
The Pink Fairies Pink Fairies are an English rock band initially active in the London (Ladbroke Grove) underground and psychedelic scene of the early 1970s. They promoted free music, drug use, and anarchy, and often performed impromptu gigs and other stunts, ...
and members of Dr. Feelgood. Contractual difficulties prevented their recordings being released and despite manager
Jake Riviera Jake Riviera (born Andrew Jakeman, February 1948, in Edgware, Middlesex, England) is a British music business entrepreneur, best known for his management of such performers as Elvis Costello and Nick Lowe and as co-founder (with Dave Robinson) o ...
's efforts record companies were not interested in signing Lowe as a solo artist. In the summer of 1976, Riviera borrowed £400 from Dr. Feelgood's
Lee Brilleaux Lee Brilleaux (born Lee John Collinson; 10 May 1952 – 7 April 1994) was an English rhythm-and-blues singer and musician with the band Dr. Feelgood. Early life Lee Brilleaux was born in Durban, South Africa, to English parents, was brought up i ...
and rock photographer
Keith Morris Keith Morris (born September 18, 1955) is an American singer and songwriter known for his role as frontman of the hardcore punk bands Black Flag, Circle Jerks, and Off!. Born and raised in Hermosa Beach, California, he formed Black Flag at the ...
and along with former Brinsley Schwarz manager Dave Robinson formed Stiff Records. Stiff gave Lowe £45 to record two songs and accompanied only by drummer
Steve Goulding Steve Goulding (born 1954) is an English drummer, who has played as a member of Graham Parker and The Rumour, The Associates, Poi Dog Pondering, The Waco Brothers, Sally Timms and the Drifting Cowgirls and The Mekons. He also played the drums ...
of
The Rumour The Rumour was an English rock band in the late 1970s and early 1980s. They are best known as the backup band for Graham Parker, whose early records (from 1976 to 1980) were credited to Graham Parker & The Rumour. However, The Rumour also ...
recorded "So It Goes" and the
B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
, “Heart of the City”. The single was released on 14 August 1976 with the catalogue number Stiff BUY1. The single was marketed through specialist shops and by mail order. Although it failed to chart, it more than recouped its investment and helped kick-start a new generation of
DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi ...
independent labels. The record has the following messages in the run out grooves: "Earthlings Awake" and "Three Chord Trick Yeh".


Reception

The single was voted the fifth-best single of the year according to the ''
New Musical Express ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' critics poll.
James Honeyman-Scott James Honeyman-Scott (4 November 1956 – 16 June 1982) was an English rock guitarist, songwriter and founding member of the band The Pretenders. With the band, Honeyman-Scott established a reputation, in the words of AllMusic, as "one of the ...
of
the Pretenders Pretenders are an English–American rock band formed in March 1978. The original band consisted of founder and main songwriter Chrissie Hynde (lead vocals, rhythm guitar), James Honeyman-Scott (lead guitar, backing vocals, keyboards), Pete Fa ...
cited the song, alongside
Elvis Costello Declan Patrick MacManus Order of the British Empire, OBE (born 25 August 1954), known professionally as Elvis Costello, is an English singer-songwriter and record producer. He has won multiple awards in his career, including a Grammy Award in ...
's "
(The Angels Wanna Wear My) Red Shoes "(The Angels Wanna Wear My) Red Shoes" is a song written and recorded by Elvis Costello for his 1977 debut album ''My Aim Is True''. Written by Costello on a train ride to Liverpool in 1976, the song features lyrics, according to Costello, about " ...
", as one of the inspirations for his jangly guitar sound. He explained, "They had this big, jangly guitar sound, which is what I'd been wanting to get into for a long while. All of a sudden the radio's on and there's this huge guitar sound coming out, like sending out a big
Rickenbacker Rickenbacker International Corporation is a string instrument manufacturer based in Santa Ana, California. The company is credited as the first known maker of electric guitars – a steel guitar in 1932 – and today produces a range ...
12-string or something. And I thought, 'Ah, my time is here.' So that's what happened. And then I hooked up with the Pretenders." The song is featured in the 1979 film ''
Rock 'n' Roll High School ''Rock 'n' Roll High School'' is a 1979 American musical comedy film directed by Allan Arkush, produced by Michael Finnell, and starring P. J. Soles, Vince Van Patten, Clint Howard, and Dey Young. The film featured the punk rock group Ramone ...
'' (with the
Ramones The Ramones were an American punk rock band that formed in the New York City neighborhood of Forest Hills, Queens, in 1974. They are often cited as the first true punk rock group. Despite achieving a limited commercial appeal in the United ...
), the 2009 film '' Adventureland'' and in the video game
Grand Theft Auto Online ''Grand Theft Auto Online'' is an online multiplayer action-adventure game developed by Rockstar North and published by Rockstar Games. It was released on 1 October 2013 for PlayStation 3 and Xbox 360, 18 November 2014 for PlayStation 4 and Xbo ...
on the radio station Kult FM 99.1.


Personnel

*
Nick Lowe Nicholas Drain Lowe (born 24 March 1949) is an English singer-songwriter, musician and producer. A noted figure in power pop and new wave,Steve Goulding Steve Goulding (born 1954) is an English drummer, who has played as a member of Graham Parker and The Rumour, The Associates, Poi Dog Pondering, The Waco Brothers, Sally Timms and the Drifting Cowgirls and The Mekons. He also played the drums ...
– drums


Covers


References

{{Authority control 1976 songs 1976 debut singles Songs written by Nick Lowe Nick Lowe songs Stiff Records singles