snowboarding
Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralympi ...
publication. It was founded in April 2004 by Mark Sullivan and Liz Sullivan in
Hailey, Idaho
Hailey is a city in and the county seat of Blaine County, in the Wood River Valley of the central part of the U.S. state of Idaho. The population was 7,960 at the 2010 census, up from 6,200 in 2000. Soon they were joined by Jeff Baker, Jeff Douglass,
Aaron Draplin
Aaron James Draplin (born October 15, 1973) is an American graphic designer, entrepreneur and author based in Portland, Oregon.
Early life
Aaron Draplin was born in Detroit, Michigan on October 15, 1973, to parents Jim and Lauren Draplin. At 1 ...
, Gary Hansen and Jason "J2" Rasmus. Most of the crew were previous employees and/or contracted employees of ''
Snowboarder Magazine
''Snowboarder Magazine'' is a magazine dedicated to snowboarding that is published in print and online. The magazine was started in 1987. Five issues are published each year, as well as a photo annual and in addition to gear guides and a resort g ...
''. Until 2007 Mark Sullivan was also the publisher. The magazine was the first product focused magazine in snowboarding, quickly set trends for competing titles to follow and quickly became the third largest snowboarding publication in the world. In 2011 ''Snowboard Magazine'' was sold to
Storm Mountain Publishing
A storm is any disturbed state of the natural environment or the atmosphere of an astronomical body. It may be marked by significant disruptions to normal conditions such as strong wind, tornadoes, hail, thunder and lightning (a thunderstorm), ...
, publishers of ''Freeskier Magazine'', which is based in
Boulder, Colorado
Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
.
In February 2016 the print edition of ''Snowboard'' ceased publication and it went on online.