A snipe in the motion picture exhibition business refers to a few things:
* Any material before the feature presentation other than a
trailer. "Welcome to our theater," courtesy trailers ("no smoking, littering, talking"), promotions for the snackbar, and "daters", that announce the date for an upcoming show, are the most common kinds of snipes.
* A printed sticker or material that is made for the purpose of being pasted over other print material, such as posters or
souvenir programs, in order to alter or add to information.
* In a rare type, sometimes snipes do local events, places or merchants while music tracks play during intermissions.
''Local Merchant Snipes (Taken From The Speedway Theatre In Speedway City, Indiana In January 1957)''
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See also
* Snipe (graphic), or Promo
* ''Let's All Go to the Lobby
''Let's All Go to the Lobby'' (officially known as ''Technicolor Refreshment Trailer No. 1'') is a 1957 animated musical advertisement played in theaters before the beginning of the main film or before intermission, featuring animated food items ...
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References
Film and video terminology
Advertising
Audiovisual ephemera
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