''Sneaker Freaker'' is an independent magazine and website that covers
sneakers
Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
,
streetwear
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...
, and sneaker culture. Started in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, the magazine reaches a global audience through print and online channels.
History
''Sneaker Freaker'' was launched in October 2002 and was originally conceived as a means for its founder and editor, Simon ‘Woody’ Wood, to get free shoes. The magazine is sold in more than 40 countries and has offices in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
,
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
and
Berlin
Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
. Sneakerfreaker.com provides sneaker news, opinion pieces, and other content .
Publishing
In 2018, ''Sneaker Freaker'' published its 40th issue.
In late 2018, ''Sneaker Freaker'' published ''The Ultimate Sneaker Book'' with
Taschen
Taschen is a luxury art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany. As of January 2017, Taschen is co-managed by Benedikt and his eldest daughter, Marlene Taschen.
History
The company began as Taschen Comics, pu ...
. The 700 page book serves as an
anthology
In book publishing, an anthology is a collection of literary works chosen by the compiler; it may be a collection of plays, poems, short stories, songs or excerpts by different authors.
In genre fiction, the term ''anthology'' typically categ ...
of Sneaker Freaker magazine and the last 100 years of collaborations, key releases, and notable events that have shaped the industry.
''Sneaker Freaker'' has also published books with
Nike
Nike often refers to:
* Nike (mythology), a Greek goddess who personifies victory
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
Nike may also refer to:
People
* Nike (name), a surname and feminine given ...
, Globe, Adidas,
New Balance
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch ...
,
Reebok
Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...
, G-SHOCK,
PONY
A pony is a type of small horse ('' Equus ferus caballus''). Depending on the context, a pony may be a horse that is under an approximate or exact height at the withers, or a small horse with a specific conformation and temperament. Compared ...
, and
Puma
Puma or PUMA may refer to:
Animals
* ''Puma'' (genus), a genus in the family Felidae
** Puma (species) or cougar, a large cat
Businesses and organisations
* Puma (brand), a multinational shoe and sportswear company
* Puma Energy, a mid- and d ...
.
Puma
Hype Beast.
Product Collaborations
See also
* Benjamin Kapelushnik
Benjamin Kapelushnik (born October 14, 1999), also known as Benjamin Kickz or the Sneaker Don, is an American entrepreneur and sneaker reseller. At 16-years-old, Kapelushnik amassed nearly US$1 million in sales through his self-made sneaker bu ...
* Sneaker collecting
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is so ...
References
External links
Official website
{{Authority control
2002 establishments in Australia
Biannual magazines published in Australia
English-language magazines
Fashion magazines
Hip hop fashion
Independent magazines
Magazines established in 2002
Spanish-language magazines
Magazines published in Melbourne
Sneaker culture