"Snapping" is a song by South Korean singer

Chungha Kim Chung-ha (, born Kim Chan-mi []; February 9, 1996), known mononym, mononymously as Chungha (stylized as CHUNG HA), is a South Korean Pop music, pop singer, dancer and choreographer signed under MNH Entertainment. She finished fourth in M ...

released on June 24, 2019, by

MNH Entertainment MNH Entertainment (Korean: 엠앤에이치엔터테인먼트) is a privately held multinational entertainment group and talent agency based in Seoul. Founded in November 2014 by Lee Ju-seop, a former manager at JYP Entertainment. The company was f ...

Stone Music Entertainment Stone Music Entertainment (Hangul: 스톤 뮤직 엔터테인먼트), is a South Korean music distribution company under CJ ENM, along with music streaming store Genie Music. It was one of the largest co-publisher companies in South Korea. The ...

. The track acts as the title track for her Korean fourth extended play ''

Flourishing Flourishing is "when people experience positive emotions, positive psychological functioning and positive social functioning, most of the time," living "within an optimal range of human functioning." It is a descriptor and measure of positive men ...

'', which was released simultaneously with the single. As of February 2021, it has over 75 million views on

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and 80 million streams on

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. "Snapping" placed first on the music show, '' Show Champion'' on July 3, 2019.

Background and composition

It was announced in June that Chungha will be making her third summer comeback. Music and photo teasers were released weeks before the official released of the single. "Snapping" was written by Park Woo-sang. "Snapping" is a Latin-inspired pop song with an intense, seductive number that diverges from Chungha's previous summer singles such as " Love You", a track of " Blooming Blue", dropped in July last year. The lyrics talk about the uncomfortable end of a relationship. Like a magic spell, the snap of a finger is what you need to empty your mind and welcome another new day.

Music video and promotion

The music video was released alongside the album and song on June 24, 2019. The music video includes a creation of seductive and tantalizing with dynamic choreography and bright block-colored cinematography. It was directed by Rima Yoon and Dongju Jang. "Snapping" had its debut showcase on the day of the release, in

Sogang University Sogang University (SU, Hangul: 서강대학교 Hanja: 西江大學校, literally "West River University") is one of the most prestigious private research universities in Seoul, South Korea. It was established in 1960 by the Wisconsin Province of ...

Accolades

Chart performance

Weekly charts

Year-end charts

Release history

References

{{Chungha 2019 songs 2019 singles Chungha songs MNH Entertainment singles Korean-language songs