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Smáralind () is a shopping mall located in the
Capital Region A capital region, also called a capital district or capital territory, is a region or district surrounding a capital city. It is not always the official term for the region, but may sometimes be used as an informal synonym. Capital regions can exis ...
of Iceland. It is one of the biggest
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
s in Iceland, with over ninety shops, restaurants and services. Designed by BDP and built by ÍSTAK, it was opened on 10 October 2001 at 10:10 GMT. Smáralind competes with other shopping centers of the Capital Region:
Kringlan Kringlan () is a shopping mall located in the Icelandic capital region. It is the second largest in the country, after Smáralind in Kópavogur, with over 180 shops and restaurants. It was constructed in 1987, and includes a Hagkaup supermarket, ...
mall and
Reykjavík Reykjavík ( ; ) is the capital and largest city of Iceland. It is located in southwestern Iceland, on the southern shore of Faxaflói bay. Its latitude is 64°08' N, making it the world's northernmost capital of a sovereign state. With a po ...
's old
city centre A city centre is the commercial, cultural and often the historical, political, and geographic heart of a city. The term "city centre" is primarily used in British English, and closely equivalent terms exist in other languages, such as "" in Fren ...
.


Shops

The mall's
anchor tenants In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...
are Hagkaup and H&M (where formerly
Debenhams Debenhams plc was a British department store chain operating in the United Kingdom, Denmark and the Republic of Ireland. It was founded in 1778 as a single store in London and grew to 178 locations across those countries, also owning the Danish ...
resided). Other major tenants are Zara and SmáraTívolí, a children's entertainment centre. The mall also houses a cinema. There are a number of well-known restaurants and cafés, including Subway,
Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and dessert at d ...
,
Sbarro Sbarro, LLC is an American pizzeria chain that specializes in New York-style pizza sold by the slice and other Italian-American cuisine. In 2011, the company was ranked 15th in foreign sales among U.S.-based quick-serve and fast-casual comp ...
, O'Learys, and T.G.I. Friday's among others.


Controversy

Immediately after opening its resemblance to a giant
phallus A phallus is a penis (especially when erect), an object that resembles a penis, or a mimetic image of an erect penis. In art history a figure with an erect penis is described as ithyphallic. Any object that symbolically—or, more precisel ...
when viewed from the air created some notoriety.


See also

*
Kópavogur Kópavogur () is a town in Iceland that is the country's second largest municipality by population. It lies immediately south of Reykjavík and is part of the Capital Region. The name literally means ''seal pup inlet''. The town seal contains t ...
*
Kringlan Kringlan () is a shopping mall located in the Icelandic capital region. It is the second largest in the country, after Smáralind in Kópavogur, with over 180 shops and restaurants. It was constructed in 1987, and includes a Hagkaup supermarket, ...
* Smáratorg Tower


External links

*


References

Shopping malls in Reykjavík Kópavogur Shopping malls established in 2001 Buildings and structures in Capital Region (Iceland) 2001 establishments in Iceland {{Iceland-struct-stub