Ale Smidts (born 1958) is a Dutch organizational theorist, and Professor of Marketing Research at the

Rotterdam School of Management, Erasmus University Rotterdam School of Management, Erasmus University (or RSM) is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English ...

(RSM). known for his work on

organizational identification Organizational identification (OI) is a term used in management studies and organizational psychology. The term refers to the propensity of a member of an organization to identify with that organization. OI has been distinguished from "affective ...

, and

neuromarketing Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' Piaget's theory of cognitive development, sensorimotor, cognitive, and affective responses to marketing stimuli. The ...

.Boricean, Veronica. "Brief history of neuromarketing." ICEA-FAA Bucharest (2009).

Life and work

Smidts grew up in Leeuwarden, where he attended the Lienward College. He obtained his MS at the

Wageningen University and Research Centre Wageningen University & Research (also known as Wageningen UR; abbreviation: WUR) is a public university in Wageningen, Netherlands, specializing in life sciences with a focus on agriculture, technical and engineering subjects. It is a globally ...

in 1982, and in 1986 his PhD."Ale Smidts, Professor of Marketing Research," at Linkedin.com, 2015 After his graduation Smidts started his academic career at the Wageningen University. In 1997 he was appointed Professor of Marketing Research at the Rotterdam School of Management, where he also chairs the Department of Marketing Management. From 2004 to 2011 he was also Scientific Director of the

Erasmus Research Institute of Management The Erasmus Research Institute of Management (ERIM) is the joint research institute of the Rotterdam School of Management and the Erasmus School of Economics, both at Erasmus University Rotterdam. It aims to bring together top researchers in busi ...

(ERIM). Since 2005 he also is Director of the Erasmus Center for Neuroeconomics. His research interests are in the fields of

neuroscience Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions and disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, developme ...

neuroeconomics Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of t ...

and particularly

Selected publications

* Pruyn, Ad, and Ale Smidts. "Effects of waiting on the satisfaction with the service: Beyond objective time measures." ''International Journal of Research in Marketing'' 15.4 (1998): 321-334. * Pennings, Joost ME, and Ale Smidts. "Assessing the construct validity of risk attitude." ''Management Science'' 46.10 (2000): 1337-1348. * Smidts, Ale, Ad Th H. Pruyn, and Cees B.M. Van Riel.
The impact of employee communication and perceived external prestige on organizational identification
" ''Academy of Management journal'' 44.5 (2001): 1051-1062. * Leenheer, J., Van Heerde, H. J., Bijmolt, T. H., & Smidts, A. (2007).
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
" ''International Journal of Research in Marketing,'' 24(1), 31-47. * Klucharev, V., Hytönen, K., Rijpkema, M., Smidts, A., & Fernández, G. (2009).
Reinforcement learning signal predicts social conformity
" ''Neuron,'' 61(1), 140-151.

References

External links

A. (Ale) Smidts Professor of Marketing Research
at erim.eur.nl. {{DEFAULTSORT:Smidts, Ale 1958 births Living people Dutch business theorists Wageningen University and Research alumni Academic staff of Erasmus University Rotterdam People from Leeuwarden