SmartAsset is a

financial technology Financial technology (abbreviated as fintech) refers to the application of innovative technologies to products and services in the financial industry. This broad term encompasses a wide array of technological advancements in financial services, ...

company, founded in July 2012 by Michael Carvin and Phillip Camilleri and headquartered in

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

. The company publishes articles, guides, reviews, calculators and tools to help people make decisions about

personal finance Personal finance is the financial management that an individual or a family unit performs to budget, save, and spend monetary resources in a controlled manner, taking into account various financial risks and future life events. When planni ...

. However, as their "Advertiser Disclosure" denotes, "The offers that appear are from companies from which SmartAsset.com receives compensation. This compensation may impact how and where products appear (including, for example, the order in which they appear). SmartAsset.com does not include all providers or product offers available in the marketplace." SmartAsset also operates SmartAdvisor, a digital platform that connects consumers with financial advisors.

History

SmartAsset launched in July 2012 by CEO Michael Carvin and CTO Philip Camilleri as a

Y Combinator Y Combinator, LLC (YC) is an American technology startup accelerator and venture capital firm launched in March 2005 which has been used to launch more than 5,000 companies. The accelerator program started in Boston and Mountain View, Californi ...

startup company. The company's product offering initially revolved around home buying. It expanded to include tools, financial calculators and articles about personal finance topics, including taxes, retirement, banking and investing. They have provided research studies featuring

data analysis Data analysis is the process of inspecting, Data cleansing, cleansing, Data transformation, transforming, and Data modeling, modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Da ...

on topics like best cities for women in tech and most affordable places to live. The company launched a platform called Captivate that enables financial publishers to host its tools on their own online content in 2015. In 2018, SmartAsset launched SmartAdvisor, a

lead generation In marketing, lead generation () is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is intereste ...

platform that connects consumers with financial advisors.

Investment and finances

SmartAsset raised more than $161 million across funding rounds, including $110 million in a 2021 Series D round. The round valued the company at over $1 billion, making it a

unicorn The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unico ...

. Investors include Y Combinator, Focus Financial Partners,

SV Angel SV Angel Management LLC (SVA) is an American venture capital firm based in San Francisco, California. The firm focuses on investments related to the AI, software and IT sectors. Background Until mid-2009, Ron Conway made most of his investme ...

, Brendan F. Wallace, Quotidian Ventures, IA Capital Group and others.

Awards

*The

Webby Awards The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

Runner-up 2013 *The Webby Awards Honoree 2014

References

External links

*{{Official website, https://smartasset.com/ 2012 establishments in New York (state) Companies based in New York City Financial technology companies Technology companies established in 2012 Y Combinator companies