In the United Kingdom, a Sloane Ranger, or simply a Sloane, is a
stereotypical
In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
upper-middle or upper-class person, typically although not necessarily a young one, who embodies a very particular upbringing and outlook. The Sloane Ranger style is a uniform, effortless, and unambitious although sophisticated one.
The television character
Tim Nice-But-Dim, an
Old Ardinian, is thought by some to be a good example of a Sloane Ranger. The term is a
pun
A pun, also known as paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of homophoni ...
based on references to
Sloane Square
Sloane Square is a small hard-landscaped square on the boundaries of the central London districts of Belgravia and Chelsea, located southwest of Charing Cross, in the Royal Borough of Kensington and Chelsea. The area forms a boundary betwe ...
, a location in
Chelsea
Chelsea or Chelsey may refer to:
Places Australia
* Chelsea, Victoria
Canada
* Chelsea, Nova Scotia
* Chelsea, Quebec
United Kingdom
* Chelsea, London, an area of London, bounded to the south by the River Thames
** Chelsea (UK Parliament consti ...
, London, famed for the wealth of its residents and frequenters, and the television character ''
The Lone Ranger
The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture.
He first appeared in 1933 in ...
''.
Social stratum
The term dates from 1975 when aspiring writer
Peter York
Peter York (born Peter Wallis; 1944) is a British management consultant, author and broadcaster best known for writing ''Harpers & Queen's'' ''The Official Sloane Ranger Handbook'' with Ann Barr. He has worked as a columnist for ''The Indepe ...
had conversations with
Ann Barr
Isabel Ann Barr (16 September 1929 – 4 May 2015) was a British journalist and writer involved in coining the terms Sloane Rangers and Foodies, in the early 1980s.
Early life
Isabel Ann Barr was born in London to Andrew and Margaret Barr, who ...
(then features editor of UK magazine ''
Harpers & Queen'') about what had become a recognisable ''tribe'' of young people living in Chelsea and parts of
Kensington
Kensington is a district in the Royal Borough of Kensington and Chelsea in the West End of London, West of Central London.
The district's commercial heart is Kensington High Street, running on an east–west axis. The north-east is taken up b ...
. This led to an article for the magazine, defining the characteristics of this slice of English society.
Female Sloanes, especially those involved in
equestrian activities, were often seen in the 1970s around London wearing
Hermès
Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since ...
or
Liberty
Liberty is the ability to do as one pleases, or a right or immunity enjoyed by prescription or by grant (i.e. privilege). It is a synonym for the word freedom.
In modern politics, liberty is understood as the state of being free within society fr ...
silk headscarves distinctively tied between the tip of the chin and the bottom lip, masking the lower part of the face, which furthered the "Lone Ranger" jest.
Several years passed before York and Barr collaborated on the ''Official Sloane Ranger Handbook'', which became a global best-seller in 1982. The innovatory journalistic format and techniques from the 1975 article had by then become well established. Ann Barr and her editorial team at ''Harpers & Queen'' spent much time working on the original draft of the 1975 article. The potential of the piece, to become a talking point and to define a new form of social comment, was seen from the start. Barr and the sub-editors at the magazine devised many of the 'attributes' of a Sloane, added as boxes to the main text, in what became a widely imitated format. These delineated the habits and customs of the social group in question, from clothes to shopping, to holiday venues, to choice of marital partner.
The Sloane Ranger proposal came from Martina (Tina) Margetts, a sub-editor on ''Harpers & Queen'' who worked (with fellow sub-editor Laura Pank) on the 1975 article. In her early twenties she had found herself amongst this social group while undertaking a course on fine art at the Victoria and Albert Museum.
Initially, the term "Sloane Ranger" was used mostly in reference to women, a particular archetype being
Diana, Princess of Wales
Diana, Princess of Wales (born Diana Frances Spencer; 1 July 1961 – 31 August 1997) was a member of the British royal family. She was the first wife of King Charles III (then Prince of Wales) and mother of Princes William and Harry. Her ac ...
. However, the term now usually includes men. A male Sloane has also been referred to as a "
Rah" and by the older term "
Hooray Henry".
The term Sloane Ranger has equivalent terms in other countries: in France, they are called 'BCBG' (''
bon chic bon genre
Bon chic, bon genre () is an expression used in France to refer to a subculture of stylish members of the Parisian upper class. They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocr ...
''), while a near analogue in the United States is the
preppy
Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a perso ...
subculture.
''The Official Sloane Ranger Handbook''
''Sloane Ranger'', a commonplace term in 1980s London, was originally popularised by the British writers
Peter York
Peter York (born Peter Wallis; 1944) is a British management consultant, author and broadcaster best known for writing ''Harpers & Queen's'' ''The Official Sloane Ranger Handbook'' with Ann Barr. He has worked as a columnist for ''The Indepe ...
and
Ann Barr
Isabel Ann Barr (16 September 1929 – 4 May 2015) was a British journalist and writer involved in coining the terms Sloane Rangers and Foodies, in the early 1980s.
Early life
Isabel Ann Barr was born in London to Andrew and Margaret Barr, who ...
in the book ''Style Wars'' (1980), followed by ''The Official Sloane Ranger Handbook'' (1982) and its companion ''The Official Sloane Ranger Diary.'' The books were published by the British society-watcher magazine ''
Harpers & Queen'', for whom Peter York was Style Editor and "was responsible for identifying the cult phenomena of "Sloane Rangers" and "
Foodies".
The exemplar female Sloane Ranger was considered to be
Lady Diana Spencer
Diana, Princess of Wales (born Diana Frances Spencer; 1 July 1961 – 31 August 1997) was a member of the British royal family. She was the first wife of King Charles III (then Prince of Wales) and mother of Princes William and Harry. Her ac ...
before marrying the
Prince of Wales
Prince of Wales ( cy, Tywysog Cymru, ; la, Princeps Cambriae/Walliae) is a title traditionally given to the heir apparent to the English and later British throne. Prior to the conquest by Edward I in the 13th century, it was used by the rulers ...
, when she was a member of the aristocratic Spencer family. However, most Sloanes were not aristocrats as Lady Diana was. Considered typical of SRs was patriotism and traditionalism, and a belief in the values of the upper-class and upper-middle-class culture, confidence in themselves and their given places in the world, a fondness for life in the countryside, country sports in particular, and in some cases
philistinism
In the fields of philosophy and of aesthetics, the term philistinism describes the attitudes, habits, and characteristics of a person who deprecates art and beauty, spirituality and intellect.''Webster's New Twentieth Century Dictionary of the ...
. The title of the Sloane Ranger handbook lists the subheading "the problem of
Hampstead
Hampstead () is an area in London, which lies northwest of Charing Cross, and extends from Watling Street, the A5 road (Roman Watling Street) to Hampstead Heath, a large, hilly expanse of parkland. The area forms the northwest part of the Lon ...
", in reference to the stereotypical Sloane Ranger's supposed antipathy to the
champagne socialist
Champagne socialist is a political term commonly used in the United Kingdom. It is a popular epithet that implies a degree of hypocrisy, and it is closely related to the concept of the liberal elite. The phrase is used to describe self-identifi ...
stereotype of the
Hampstead liberal.
Sloane territory
Although Sloanes are nowadays supposedly more widely spread and amorphous than in the past, they are still perceived to socialise in the expensive areas of west London, most notably
King's Road
King's Road or Kings Road (or sometimes the King's Road, especially when it was the king's private road until 1830, or as a colloquialism by middle/upper class London residents), is a major street stretching through Chelsea, London, Chelsea ...
,
Fulham Road
Fulham Road is a street in London, England, which comprises the A304 and part of the A308.
Overview
Fulham Road ( the A219) runs from Putney Bridge as "Fulham High Street" and then eastward to Fulham Broadway, in the London Borough of Hammers ...
,
Kensington High Street
Kensington High Street is the main shopping street in Kensington, London, England. The area is identified in the London Plan as one of 35 major centres in Greater London.
Kensington High Street is the continuation of Kensington Road and part ...
, and other areas of
Kensington
Kensington is a district in the Royal Borough of Kensington and Chelsea in the West End of London, West of Central London.
The district's commercial heart is Kensington High Street, running on an east–west axis. The north-east is taken up b ...
,
Chelsea
Chelsea or Chelsey may refer to:
Places Australia
* Chelsea, Victoria
Canada
* Chelsea, Nova Scotia
* Chelsea, Quebec
United Kingdom
* Chelsea, London, an area of London, bounded to the south by the River Thames
** Chelsea (UK Parliament consti ...
and
Fulham
Fulham () is an area of the London Borough of Hammersmith & Fulham in West London, England, southwest of Charing Cross. It lies on the north bank of the River Thames, bordering Hammersmith, Kensington and Chelsea. The area faces Wandsworth ...
. The pubs and nightclubs in these areas are popular with Sloanes, in particular the
White Horse
A white horse is born predominantly white and stays white throughout its life. A white horse has mostly pink skin under its hair coat, and may have brown, blue, or hazel eyes. "True white" horses, especially those that carry one of the dominant ...
pub, known as the "Sloaney Pony" in Fulham, and Admiral Codrington, known as "The Cod", in Chelsea.
Sloanes are associated with being educated at top-tier elite schools, known as
public schools in England. The most well-known schools for Sloane Ranger boys are
Eton Eton most commonly refers to Eton College, a public school in Eton, Berkshire, England.
Eton may also refer to:
Places
*Eton, Berkshire, a town in Berkshire, England
* Eton, Georgia, a town in the United States
* Éton, a commune in the Meuse dep ...
,
Radley
Radley is a village and Civil parishes in England, civil parish about northeast of the centre of Abingdon, Oxfordshire, Abingdon, Oxfordshire. The parish includes the Hamlet (place), hamlet of Lower Radley on the River Thames. It was part of B ...
,
Harrow,
Westminster
Westminster is an area of Central London, part of the wider City of Westminster.
The area, which extends from the River Thames to Oxford Street, has many visitor attractions and historic landmarks, including the Palace of Westminster, Bu ...
,
St Paul's and
Sherborne
Sherborne is a market town and civil parish in north west Dorset, in South West England. It is sited on the River Yeo, on the edge of the Blackmore Vale, east of Yeovil. The parish includes the hamlets of Nether Coombe and Lower Clatcombe. T ...
. For girls, these are
St George's School, Ascot,
Wycombe Abbey
Wycombe Abbey is an independent girls' boarding and day school in High Wycombe, Buckinghamshire, England. It is consistently ranked as one of the top all-girls schools in academic results.
The school was founded in 1896 by Dame Frances Dove (1847 ...
,
Downe House,
St Mary's School, Calne
St Mary's School is an independent day and boarding school in Calne, Wiltshire, for girls aged 11 to 18. The school is a registered charity.
St Mary's Calne is the top performing independent school in the South West, ranked by 2017 examinatio ...
,
St Paul's Girls' School
St Paul's Girls' School is an independent day school for girls, aged 11 to 18, located in Brook Green, Hammersmith, in West London, England.
History
St Paul's Girls' School was founded by the Worshipful Company of Mercers in 1904, using part o ...
,
Francis Holland School
Francis Holland School is the name of two separate private day schools for girls in central London, England, governed by the Francis Holland (Church of England) Schools Trust. The schools are located at Clarence Gate (near Regent's Park NW1) ...
, and
Benenden School
Benenden School is an independent boarding school for girls in Kent, England, in Hemsted Park at Benenden, between Cranbrook and Tenterden. Benenden has a boarding population of over 550 girls aged 11 to 18, as well as a limited number of da ...
. For co-educated boys and girls, these are
Oundle School
Oundle School is a public school (English independent day and boarding school) for pupils 11–18 situated in the market town of Oundle in Northamptonshire, England. The school has been governed by the Worshipful Company of Grocers of the City ...
,
Stowe School
, motto_translation = I stand firm and I stand first
, established =
, closed =
, type = Public schoolIndependent school, day & boarding
, religion = Church of England
, president =
, head_label = Headmaster
...
,
Marlborough College
Marlborough College is a Public school (United Kingdom), public school (English Independent school (United Kingdom), independent boarding school) for pupils aged 13 to 18 in Marlborough, Wiltshire, England. Founded in 1843 for the sons of Church ...
,
Wellington College Wellington College may refer to:
*Wellington College, Berkshire, an independent school in Crowthorne, Berkshire, England
** Wellington College International Shanghai
** Wellington College International Tianjin
* Wellington College, Wellington, Ne ...
,
Pangbourne College
Pangbourne College is a co-educational independent day and boarding school located in the civil parish of Pangbourne, in the English county of Berkshire. It is set in 230 acres, on a hill south-west of the village, in an Area of Outstanding Nat ...
,
Fettes College
Fettes College () is a co-educational independent boarding and day school in Edinburgh, Scotland, with over two-thirds of its pupils in residence on campus. The school was originally a boarding school for boys only and became co-ed in 1983. In ...
,
Glenalmond College
Glenalmond College is a co-educational independent boarding school in Perth and Kinross, Scotland, for children aged between 12 and 18 years. It is situated on the River Almond near the village of Methven, about west of the city of Perth. T ...
and
Ampleforth College
Ampleforth College is a co-educational independent day and boarding school in the English public school tradition located in the village of Ampleforth, North Yorkshire, England. It opened in 1802 as a boys' school, it is situated in the groun ...
. An expectation of a Sloane is that they also attended
prep school.
Sloane careers involve the country (farming/landowning,
Chartered Surveyor Chartered Surveyor is the description (protected by law in many countries) of Professional ''Members'' and ''Fellows'' of the Royal Institution of Chartered Surveyors (RICS) entitled to use the designation (and a number of variations such as "Charte ...
ship), the law,
the City (finance/banking,
consultancy
A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization.
Consulting servic ...
) or the services (certain regiments of the British Army),
the Foreign Office
The Foreign, Commonwealth & Development Office (FCDO) is a Departments of the Government of the United Kingdom, department of the Government of the United Kingdom. Equivalent to other countries' Ministry of Foreign Affairs, ministries of fore ...
for men, and auctioning (art), property, business-owning or journalism/writing for women, although many for men and women are very much interchangeable.
In 2015, Peter York argued that the Sloane population has been winnowed and that Sloanes were more likely to be leading the British trend to downward social mobility.
Sloanes
Diana, Princess of Wales
Diana, Princess of Wales (born Diana Frances Spencer; 1 July 1961 – 31 August 1997) was a member of the British royal family. She was the first wife of King Charles III (then Prince of Wales) and mother of Princes William and Harry. Her ac ...
was considered the archetypal Sloane Ranger of the 1980s ("the 1980s Super-Sloane") by ''The Official Sloane Ranger Handbook''.
The following people have been considered by some to be Sloanes:
*
Jemima Goldsmith
Jemima Marcelle Goldsmith (born 30 January 1974; known as Jemima Khan for work) is an English screenwriter, television, film and documentary producer and the founder of Instinct Productions, a television production company. She was formerly a j ...
[
]
*
James Hewitt
James Lifford Hewitt (born 30 April 1958) is a British former cavalry officer in the British Army. He came to public attention in the mid-1990s after he disclosed an affair with Diana, Princess of Wales, while she was still married to then-Pri ...
, Army officer and lover of Diana, Princess of Wales
*
Tara Palmer-Tomkinson
Tara Claire Palmer-Tomkinson (23 December 1971 – 8 February 2017), also known as T P-T, was an English socialite and television personality. She appeared in several television shows, including the reality programme '' I'm a Celebrity...Get Me ...
*
Trinny and Susannah
*
Catherine, Princess of Wales
Catherine, Princess of Wales, (born Catherine Elizabeth Middleton; 9 January 1982) is a member of the British royal family. She is married to William, Prince of Wales, heir apparent to the British throne, making Catherine the likely next ...
*
Sarah, Duchess of York
Sarah, Duchess of York (born Sarah Margaret Ferguson; 15 October 1959), also known by the nickname Fergie, is a member of the British royal family. She is the former wife of Prince Andrew, Duke of York, the younger brother of King Charles III ...
See also
*
Bon chic bon genre
Bon chic, bon genre () is an expression used in France to refer to a subculture of stylish members of the Parisian upper class. They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocr ...
*
Bourgeois personality
The bourgeoisie ( , ) is a social class, equivalent to the middle or upper middle class. They are distinguished from, and traditionally contrasted with, the proletariat by their affluence, and their great cultural and financial capital. T ...
*
British country clothing
British country clothing or English country clothing is the traditional attire worn by men and women in rural Britain; it is the choice of clothing when taking part in outdoor sports such as equestrian pursuits, shooting, fishing and during gener ...
*
Class conflict
Class conflict, also referred to as class struggle and class warfare, is the political tension and economic antagonism that exists in society because of socio-economic competition among the social classes or between rich and poor.
The forms ...
*
International Debutante Ball
The International Debutante Ball is an invitation-only, formal debutante ball, to officially present well-connected young ladies of distinction from upper-class families to high society. Founded in 1954, it occurs every two years at the Waldo ...
*
Sloane Street
Sloane Street is a major London street in the Royal Borough of Kensington and Chelsea which runs north to south, from Knightsbridge to Sloane Square, crossing Pont Street about halfway along.
History
Sloane Street takes its name from Sir H ...
*
Trixie (slang)
*
Upper Class Twit of the Year
"Upper Class Twit of the Year" is a comedy sketch that was seen on the 1970 '' Monty Python's Flying Circus'' episode "The Naked Ant" (series 1, episode 12), and also in a modified format as the finale of the movie ''And Now for Something Complet ...
(parody)
*
Young fogey
"Young fogey" is a term humorously applied, in British context, to some younger-generation, rather buttoned-down men, many of whom were writers and journalists. The term is attributed to Alan Watkins writing in 1984 in ''The Spectator''. However t ...
References
External links
{{Wikiquote, Sloane Ranger
"Return of the Sloanes"by Jeremy Langmead, ''The Guardian'', 1 June 2007
"Tory chic: the Return of Poshness"by Andy Beckett, ''The Guardian'', 16 December 2009
British slang
English culture
Fashion aesthetics
History of subcultures
Slang terms for women
Social class in the United Kingdom
Social class subcultures
Stereotypes of upper class women
Subcultures
Upper class culture in Europe
Upper middle class
Youth culture in the United Kingdom