Sloane Citron (born 1956) is an American

publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

based in

Menlo Park, California Menlo Park is a city at the eastern edge of San Mateo County within the San Francisco Bay Area of California in the United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, Palo Alto, and Stanford to the south; ...

Beginnings

Citron has loved magazines and magazine publishing since he was a youth. In second grade, he started his first publication entitled ''The Second Grade News'',InMenlo magazine, Linda Hubbard Gulker, July 26, 2013
Publisher Sloane Citron on living and working in Menlo Park for two decades
Retrieved May 8, 2020 and in junior high school, he subscribed to ''Folio'', a trade publication about the magazine business. "I must have been the youngest subscriber," he remembers. He attended

Phillips Academy ("Not for Self") la, Finis Origine Pendet ("The End Depends Upon the Beginning") Youth From Every Quarter Knowledge and Goodness , address = 180 Main Street , city = Andover , state = Ma ...

in Andover, Massachusetts, and was friends with Gary Lee, future director

Peter Sellars Peter Sellars (born September 27, 1957) is an American theatre director, noted for his unique contemporary stagings of classical and contemporary operas and plays. Sellars is professor at the University of California, Los Angeles (UCLA), where ...

, and acted in a performance with future television star

Dana Delany Dana Welles Delany (born March 13, 1956) is an American actress. After appearing in small roles early in her career, Delany received her breakthrough role as Colleen McMurphy on the ABC television drama ''China Beach'' (1988–1991), for which s ...

. While there, he founded a humor magazine entitled ''Muse'', a secondary school equivalent to the ''

Harvard Lampoon ''The Harvard Lampoon'' is an undergraduate humor publication founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts. Overview The ''Harvard Lampoon'' publication was founded in 1876 by seven undergraduates ...

''; he graduated in 1974.Sloane Citron, Gentry Magazine
Sloane Citron
Retrieved May 8, 2020 He studied at Claremont McKenna and was heavily involved in journalism, and received an internship at ''

Los Angeles magazine ''Los Angeles'' magazine is a monthly publication dedicated to covering Los Angeles. Founded in the spring of 1961 by David Brown, the magazine is currently owned and published by Hour Media Group, LLC. Los Angeles magazine's combination of feat ...

'' where he developed a strong appreciation for regional magazines. He graduated from

Stanford Business School The Stanford Graduate School of Business (also known as Stanford GSB) is the graduate business school of Stanford University, a private research university in Stanford, California. For several years it has been the most selective business schoo ...

Career

In the 1980s, Citron was general manager of ''Miami'' magazine and ''South Florida Home & Garden''. In 1985, he founded ''Westar Media'' in

Redwood City, California Redwood City is a city on the San Francisco Peninsula in Northern California's Bay Area, approximately south of San Francisco, and northwest of San Jose. Redwood City's history spans its earliest inhabitation by the Ohlone people to being a ...

. His first magazine ''Peninsula'' was an upscale monthly similar in format to ''

New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker'', ...

'' which focused on the San Francisco suburbs in San Mateo and Santa Clara counties. He founded other magazines including ''Northern California Home & Garden'' and ''Southern California Home & Garden''; the firm owned six magazines at one point. In the 1990s, he launched ''18 Media'' with journalist and business partner Elsie Floriani. Citron veered from the standard subscription model of magazine publishing, and pioneered what might be termed the "saturation delivery" model.Folio Magazine. June 1, 1993. ... The idea is to saturate very affluent communities in very targeted areas, Citron says.... Glossy high production magazines were sent free to every home in the highly affluent cities and towns of

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...

. The new format meant that he could virtually eliminate the entire subscription department, and avoid the fuss of renewals and insert cards. His magazines ''Click Weekly'' and ''CAFE'' covered the lifestyles of people in Silicon Valley's high-tech industry. In 2018, he launched ''Punch magazine'', a publication that showcases new ideas and culture from the San Francisco peninsula.Interview with Samir Husni, Mister Magazine
h1Punch Magazine: A New Regional Title That’s Packing A “Punch” On The San Francisco Peninsula – The Mr. Magazine™ Interview With Sloane Citron, Founder & Publisher
Retrieved May 8, 2020Linda Hubbard Gulker, July 27, 2018, InMenlo magazine
Sloane Citron is back in the world of magazines with the launch of Punch
Retrieved May 8, 2020 While reading a Wikipedia article on defunct British magazines, he came upon the title 'Punch', and chose that after considering more than a thousand different possible titles, to convey a sense of being both modern and hip.

Personal life

Citron is married with four children in a traditional Jewish family and he has coached T-ball, basketball, and soccer.

References

External links

18 Media website
{{DEFAULTSORT:Citron, Sloane Living people American publishers (people) Phillips Academy alumni Claremont McKenna College alumni Stanford Graduate School of Business alumni People from Menlo Park, California 1956 births Writers from the San Francisco Bay Area Businesspeople from the San Francisco Bay Area