Slitz
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''Slitz'' was a
Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...
men's magazine This is a list of magazines primarily marketed to men. The list has been split into subcategories according to the target audience of the magazines. This list includes mostly mainstream magazines as well as Adult magazine, adult ones. Not include ...
that was published in
Stockholm, Sweden Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropoli ...
, between 1980 and 2012.


History

''Slitz'' was initially created in 1985 when the two music magazines '' Schlager'' and '' Ritz'' merged. The magazine continued to be a music publication until 1996 when it was relaunched as a men's lifestyle magazine similarly to ''
Café A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...
''. After this ''Slitz'' become a men's magazine with content similar to ''
FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...
'' and ''
Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
'' featuring articles about
sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones ( ova, of ...
, crime, cars, games, entertainment, and gadgets. The magazine was published by MDM Media AB in Stockholm and featured some of Sweden's most prevalent glamour models. Its main competitors were the magazines ''Café'', '' Moore Magazine'' and the Swedish issue of ''FHM''. ''Slitz'' was also available in
Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
, since a part of the population in Finland has Swedish as their native language. As of 2008, ''Slitz'' had a reader circulation of 135,000 with an issue frequency of 12 times a year. The same year its circulation was 32,600 copies. In 2005, ''Slitz'' launched Slitz Man which focused more on style and fashion. By 2007, ''Slitz'' aimed to change the concept of the magazine due to the trend of declining sales among most men's magazines. Men's magazines such as '' Loaded'' had reported a decline in sales while men's fashion magazines had increased. "We have noticed a change in our target audience. The Swedish boy is slowly dying. Our conclusion is that Swedish guys of today are asking for a smarter magazine and not a magazine with the degree of nudity that we have had before," said Chief Editor Niklas Natt och Dag. In December 2012 the decision was made to discontinue the magazine. The Christmas issue of 2012 was the last issue of ''Slitz''.


Content

The men's magazine had content similar to ''FHM'', ''
Stuff Stuff, stuffed, and stuffing may refer to: *Physical matter *General, unspecific things, or entities Arts, media, and entertainment Books *''Stuff'' (1997), a novel by Joseph Connolly (author), Joseph Connolly *''Stuff'' (2005), a book by Jere ...
'' and ''
Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
''. The magazine dealt with topics such as sex, crime, cars, music, movies, games, and the outdoors. The magazine featured glamour models wearing bikinis or lingerie. However, the girls in ''Slitz'' occasionally appeared topless or bottomless from only the back or side, but never with full frontal nudity. Among some of the famous glamour model who have appeared in the magazine are
Elin Grindemyr Elin Karolina Grindemyr (born 7 February 1983) is a Swedish model. Her first appearance was in the Swedish men's magazine ''Slitz ''Slitz'' was a Swedish men's magazine that was published in Stockholm, Sweden, between 1980 and 2012. History '' ...
, Emma Johnson,
Erika Johnson Erika Johnson (born 1982) is a Swedish language, Swedish glamour model and actress. Career She won Hawaiian Tropic, Miss Hawaiian Tropics Sweden in 2001 and later went on to win the international version. Since then, she has appeared in Swedis ...
, Oksana Andersson,
Natacha Peyre Natacha Peyre Requena (born 26 March 1985), known as Elena Belle, is a Swedish blogger, singer and model. She is best known for participating in Paradise Hotel and being a main cast member of Svenska Hollywoodfruar. Early life Born in Ibiza, ...
, Pernilla Lundberg,
Hannah Graaf Hannah Rakel Serafia Graaf Karyd (born ''Graf'' 31 August 1978) is a Swedish glamour model and singer. Graaf along with her model sister, Magdalena, formed a musical duo called The Graaf Sisters. Early years Graaf was born in Gothenburg, but ...
,
Magdalena Graaf Engla Maria Magdalena Graaf (born 2 September 1975) is a Swedish model, singer, and author. In 1998, she and her sister Hannah joined together and formed the group The Graaf Sisters, who became popular with the song "You Got What I Want Baby". ...
, Anine Bing, and
Victoria Silvstedt Karin Victoria Silvstedt (born 19 September 1974)''Expressen'', 29 October 2004. is a Swedish model, actress, singer, and television personality.Victoria Silvstedt Official Homepage, victoriasilvstedt.com, 8 May 2010. Early life Born in Skellef ...
. The magazine has also featured celebrities such as football star,
Josefine Öqvist Anna Lenita Josefine Öqvist (born 23 July 1983) is a Swedish former footballer who played for Montpellier of the French Division 1 Féminine and the Swedish national team. She scored a critical goal at the 86' minute in the 2003 FIFA Women's ...
. Like ''Playboy'', ''Slitz'' had their own version of playmate of the year aptly called Miss Slitz.


Controversy

''Slitz'' claimed to be the magazine that first found
Victoria Silvstedt Karin Victoria Silvstedt (born 19 September 1974)''Expressen'', 29 October 2004. is a Swedish model, actress, singer, and television personality.Victoria Silvstedt Official Homepage, victoriasilvstedt.com, 8 May 2010. Early life Born in Skellef ...
, who became a
Playboy Playmate A Playmate is a female model featured in the centerfold/gatefold of ''Playboy'' magazine as Playmate of the Month (PMOTM). The PMOTM's pictorial includes nude photographs and a centerfold poster, along with a pictorial biography and the "Playm ...
in December 1996 and
Playmate of the Year This is a list of models who were chosen as a Playboy Playmate of the Year for the American edition of ''Playboy'' magazine. List of Playmates of the Year *1953: Marilyn Monroe *1954: *1955: *1956: *1957: *1958: *1959: *1960: Ellen Stratton ...
in 1997. In 2006, Tone Bekkestad, a Norwegian meteorologist, appeared in the magazine. As a result, she was suspended from her work as meteorologist and weather presenter for the Swedish TV channel
TV4 TV4 or TV 4 may refer to: *TV4 (Poland), a private Polish television station *TV4 (Sweden), a Swedish television network **TV4 Group, owners of the Swedish television station *South African Broadcasting Corporation TV4, a channel operated by the st ...
. The suspension lasted for 3 months.


Editors

*Editor in chief and publisher: Mats Drougge


References


External links

* {{official website, http://www.slitz.se/ 1980 establishments in Sweden 2012 disestablishments in Sweden Defunct magazines published in Sweden Magazines established in 1980 Magazines disestablished in 2012 Magazines published in Stockholm Men's magazines published in Sweden Monthly magazines published in Sweden Swedish-language magazines