Skywriting is the process of using one or more small

aircraft An aircraft is a vehicle that is able to fly by gaining support from the air. It counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engine ...

, able to expel special

smoke Smoke is a suspension of airborne particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass. It is commonly an unwanted by-produc ...

during flight, to fly in certain patterns that create

writing Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...

readable from the ground. These messages can be

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, general messages of celebration or goodwill, personal messages such as a

marriage proposal A marriage proposal is an event where one person in a relationship asks for the other's hand in marriage. If accepted, it marks the initiation of engagement, a mutual promise of later marriage. It often has a ritual quality. Traditional propo ...

s and birthday wishes, or acts of protest.

Description

The typical smoke generator consists of a pressurized container of

viscosity The viscosity of a fluid is a measure of its resistance to deformation at a given rate. For liquids, it corresponds to the informal concept of "thickness": for example, syrup has a higher viscosity than water. Viscosity quantifies the inte ...

oil, such as Chevron/Texaco "Canopus 13" (formerly "Corvus Oil"). The oil is injected into the hot exhaust manifold, vaporizing it into a huge volume of dense white smoke. Relatively few pilots have the skills to skywrite legibly. Also,

wake turbulence Wake turbulence is a disturbance in the atmosphere that forms behind an aircraft as it passes through the air. It includes variety of elements, the most significant of which are wingtip vortices and jetwash. Jetwash refers to the rapidly moving g ...

and

wind Wind is the natural movement of air or other gases relative to a planet's surface. Winds occur on a range of scales, from thunderstorm flows lasting tens of minutes, to local breezes generated by heating of land surfaces and lasting a few ho ...

disperse and shear the smoke, causing the writing to blur and twist, usually within a few minutes. For these reasons, computer-controlled "skytyping" has been developed where multiple small aircraft, flying in line abreast formation, write in

dot-matrix A dot matrix is a 2-dimensional patterned array, used to represent characters, symbols and images. Most types of modern technology use dot matrices for display of information, including mobile phones, televisions, and printers. The system is al ...

fashion, creating messages that can be much longer, and legible for longer periods, than those of traditional skywriting.

History

The beginnings of skywriting are disputed. In a 1926 letter to ''The New York Times'', Albert T. Reid wrote: :A newspaper paragraph says skywriting was perfected in England in 1919 and used in the United States the next year. But Art Smith, who succeeded Beachey in flying exhibitions at the

Panama–Pacific International Exposition The Panama–Pacific International Exposition was a world's fair held in San Francisco, California, United States, from February 20 to December 4, 1915. Its stated purpose was to celebrate the completion of the Panama Canal, but it was widely s ...

in San Francisco in 1915, after the latter had been killed, did skywriting, always ending his breathtaking stunts by writing "Good night." This was not a trial exhibition, but a part of every flight, and was always witnessed by thousands. Major Jack Savage, former British

Royal Air Force The Royal Air Force (RAF) is the United Kingdom's air and space force. It was formed towards the end of the First World War on 1 April 1918, becoming the first independent air force in the world, by regrouping the Royal Flying Corps (RFC) an ...

pilot and a writer for ''

Flight Flight or flying is the process by which an object moves through a space without contacting any planetary surface, either within an atmosphere (i.e. air flight or aviation) or through the vacuum of outer space (i.e. spaceflight). This can be a ...

'' magazine, had a successful skywriting fleet of Royal Aircraft Factory S.E.5 aircraft in England. He flew throughout the 1920s and 1930s, bringing the practice to America as well. The first recorded use of skywriting for advertising purposes was over the

Derby Derby ( ) is a city and unitary authority area in Derbyshire, England. It lies on the banks of the River Derwent in the south of Derbyshire, which is in the East Midlands Region. It was traditionally the county town of Derbyshire. Derby g ...

at Epsom Downs Racecourse in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

in May 1922, when Royal Air Force Captain Cyril Turner wrote "'' Daily Mail''" above the track. In the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, the first use of skywriting in advertising followed on November 28, 1922, over

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

during a visit of Savage and Cyril Turner. Turner, a Royal Air Force pilot, spelled out "Hello USA", followed by "Call Vanderbilt 7200" (the telephone number for the

Vanderbilt Hotel 4 Park Avenue (formerly known as the Vanderbilt Hotel) is a 22-story building in the Murray Hill neighborhood of Manhattan in New York City. Designed by Warren and Wetmore, the structure was built for Alfred Gwynne Vanderbilt and opened in 191 ...

, which received 47,000 phone calls in the next three hours. Commercial skywriting in the United States developed in 1932 by Sid Pike, president of the Skywriting Corporation of America. One of their first major clients was

Pepsi-Cola Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

, which used skywriting to reach a mass market. Pepsi contracted a tremendous number of flights, including 2,225 in 1940. Artists have also used skywriting as a visual medium. Skywriter Wayne Mansfield created aerial messages for John Lennon and Yoko Ono, and appeared as a sky artist over the Biennale in Venice, Italy. Artist

Vik Muniz Vik Muniz (; born 1961) is a Brazilian artist and photographer. Initially a sculptor, Muniz grew interested with the photographic representations of his work, eventually focusing completely on photography. Primarily working with unconventional ma ...

used skywriting for his "Pictures of Clouds" project.

Skytyping

In 1946 the Skywriting Corporation purchased a fleet of surplus

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

planes and developed "

dot matrix A dot matrix is a 2-dimensional patterned array, used to represent characters, symbols and images. Most types of modern technology use dot matrices for display of information, including mobile phones, televisions, and printers. The system is al ...

skywriting", subsequently known as ''skytyping''. The process uses five planes, flying in line abreast formation, releasing puffs of smoke under computer control, similar to characters produced by dot-matrix printers. These messages, written at , can be up to tall and over long. Traditional skywriting messages are limited to and take much longer to write (1–2 minutes/character, vs. 2–5 seconds/character with skytyping), limiting messages to no more than a few words before the smoke disperses.

Banner towing

Another form of skywriting is using an aircraft to tow a banner, a medium that has been popular in the United States for decades. It is usually practiced in coastal areas, where aircraft can fly at low levels past crowded beaches.

Banner towing Aerial advertising is a form of advertising that incorporates the use of flogos, manned aircraft, or drones to create, transport, or display, advertising media. The media can be ''static'', such as a banner, logo, lighted sign or sponsorship bran ...

is a popular way to make a romantic marriage proposal.

References

External links