"Skippy" comic strip (1923–1945), which had been adapted into the 1929 novel ''Skippy'', the daytime children's radio serial ''
Skippy'' (1932–1935), and the Oscar-winning 1931 film ''
Skippy'', had trademarked the name "Skippy" in 1925. When, in 1932, the
Alameda, California
Alameda ( ; ; Spanish for "Avenue (landscape), tree-lined path") is a city in Alameda County, California, located in the East Bay (San Francisco Bay Area), East Bay region of the Bay Area. The city is primarily located on Alameda (island), Alam ...
food packer
Joseph L. Rosefield
Joseph Louis Rosefield (18 Dec 1882 - 8 Nov 1958) was a California food businessman who invented modern, nonseparating peanut butter in 1922 – 1923. His family business, the Rosefield Packing Company, was based in Alameda. His new prod ...
began to sell its newly developed hydrogenated peanut butter, which it labeled "Skippy" without permission, Crosby successfully had the trademark invalidated in 1934. Rosefield persisted using the name and after Crosby was committed to an asylum and after the passage in 1946 of the
Lanham Act
The Lanham (Trademark) Act (, codified at et seq. () is the primary federal trademark statute of law in the United States. The Act prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.
...
, Rosefield was granted rights to the trademark.
In 1955, Rosefield sold the brand to
Best Foods
Best or The Best may refer to:
People
* Best (surname), people with the surname Best
* Best (footballer, born 1968), retired Portuguese footballer
Companies and organizations
* Best & Co., an 1879–1971 clothing chain
* Best Lock Corporation ...
. Its successor companies, most recently
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...
and
Hormel
Hormel Foods Corporation is an American food processing company founded in 1891 in Austin, Minnesota, by George A. Hormel as George A. Hormel & Company. The company originally focused on the packaging and selling of ham, sausage and other pork, ...
, claim rights to the trademark over the objection of Crosby's heirs, and much litigation has occurred on this point over the decades, some of which has continued into the 2000s.
[Skippy.com website](_blank)
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Skippy is sold in many different sizes, including a jar, known as the "Family Jar". In late 2000, Skippy reduced their standard jar size from to by adding a "dimple" in the bottom of the jar while retaining the jar's height and diameter.
Production
Skippy has factories in Little Rock, Arkansas
(The Little Rock, The "Little Rock")
, government_type = council-manager government, Council-manager
, leader_title = List of mayors of Little Rock, Arkansas, Mayor
, leader_name = Frank Scott Jr.
, leader_ ...
, and Shandong Province
Shandong ( , ; ; alternately romanized as Shantung) is a coastal province of the People's Republic of China and is part of the East China region.
Shandong has played a major role in Chinese history since the beginning of Chinese civilizatio ...
, China. About 750,000 pounds of peanuts are brought daily to the Skippy Peanut Butter plant in Little Rock, Arkansas, resulting in over 3.5 million pounds of peanut butter produced each week.
There are 14 different varieties of Skippy Peanut Butter Spread.
* Skippy Creamy Peanut Butter
* Skippy Super Chunk Peanut Butter
* Skippy Roasted Honey Nut Creamy Peanut Butter
* Skippy Reduced Fat Creamy Peanut Butter
* Skippy Reduced Fat Super Chunk Peanut Butter
* Skippy Peanut Butter Blended with Plant Protein Creamy
* Skippy Peanut Butter Blended with Plant Protein Chunky
* Skippy Creamy Peanut Butter Spread No Sugar Added
* Skippy Chunky Peanut Butter Spread No Sugar Added
* Skippy Natural Creamy Peanut Butter Spread
* Skippy Natural Creamy Peanut Butter Spread with Honey
* Skippy Natural Super Chunk Peanut Butter Spread
* Skippy Natural Super Chunk Peanut Butter Spread with Honey
* Skippy Natural Creamy 1/3 Less Sodium & Sugar Peanut Butter Spread
Skippy is also available in a 6 oz. squeeze pack in Creamy or Natural Peanut Butter Spread and 1.15 oz. individual squeeze 8 packs in Creamy or Natural Peanut Butter Spread.
In 2018, Skippy added Skippy P.B. Fruit Bites to their Skippy P.B. Bites that were already available in Double Peanut Butter, Pretzel and Graham Cracker.
On September 12, 2018, Skippy announced a new line of Skippy P.B. & Jelly Minis in Peanut Butter & Grape Jelly, Natural Peanut Butter & Grape Jelly and Peanut Butter & Strawberry Jelly.
Nutrition
Skippy Peanut Butter is a cholesterol free and gluten free food. All varieties of Skippy Peanut Butter are also kosher except the Skippy P.B. bites.
As of November 2022, Skippy continues to contain hydrogenated oils (hydrogenated palm oil) in the UK.
References
External links
*
Skippy Peanut Butter Commercial (1958)
from Youtube.com
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
(Commercial Describing Skippy History)
{{DEFAULTSORT:Skippy (Peanut Butter)
Peanut butter brands
Products introduced in 1932
Hormel Foods brands
Former Unilever brands