Skateboarding is not a crime is a
slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...
advocating for the right of anyone to enjoy
skateboarding
Skateboarding is an extreme sport, action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry Profession, job, and a ...
.
In 1987 skateboard company
Powell Peralta
Powell Peralta is an American skateboard company founded by George Powell and Stacy Peralta in 1978. The company rose to prominence in the 1980s as skateboarding began maturing as a sport. The company featured the Bones Brigade, a team featurin ...
initiated an
advertising campaign using "skateboarding is not a crime" as their slogan. Their 1988 advertising video, ''Public Domain'', showed skateboarders in various locations which displayed stickers showing the slogan.
In 1997 skateboard company
NHS, Inc.
NHS, Inc. is a United States sports equipment distribution company based in Santa Cruz, California.(May 21–27, 1998."Extreme Success - A hedonist work ethic leads to big bucks for SC entrepreneurial slacker"fro''Metro Santa Cruz'' published by ...
began formal use of the slogan for their brand.
Various commentators in the skateboarding community have discussed what the phrase means to them.
Skateboarding at the 2020 Summer Olympics
Skateboarding at the 2020 Summer Olympics was an event held in the 2020 Summer Olympics in Tokyo, Japan. It was the debut appearance of skateboarding at the Summer Olympics. Skateboarding was one of four new sports added to the Olympic program fo ...
raised the profile of the sport, leading commentators to reflect on how skateboarding has been called a crime but now people take it more seriously.
The phrase has been used to advertise
skatepark
A skatepark, or skate park, is a purpose-built recreational environment made for skateboarding, BMX, scootering, wheelchairs, and aggressive inline skating. A skatepark may contain half-pipes, handrails, funboxes, vert ramps, stairsets, q ...
s in locations where skateboarding is encouraged. It has also been used for the opposite to explain where skateboarding is discouraged.
References
{{reflist
Further consideration
Public Domain by Powell Peralta some early use of the slogan
Skateboarding is not a crimeby Skate Inc
SKATEBOARDING IS NOT A CRIME , A Dramatic Reenactmentby The Berrics
Skateboarding mass media
Slogans