"Sitya Loss" is a very popular Ugandan song by
Eddy Kenzo
Edrisah Musuuza, known professionally as Eddy Kenzo, is a Grammy Nominated Ugandan singer and music executive who is a founder and a member of Big Talent Entertainment. He received international attention after the release of his 2014 single, " ...
and his most successful hit. It was subsequently included in an Eddy Kenzo album titled ''Sitya Loss'' in May 2014.
Toofan included a version featuring Eddy Kenzo in his 2014 album ''Overdose'' with added French lyrics. It was released on Tubeland Records. Kenzo released a revamped version featuring Toofan on Big Talent Records. The track was also included in Kenzo's 2016 follow-up album ''Zero to Hero''.
Music video
"Sitya Loss" was released online as a music video on 13 March 2014 showing video footage of Ugandan youngsters from
Makindye
Makindye is a hill in Kampala, Uganda's largest city and capital. The name also refers to the neighborhood that sits on that hill. Makindye is also the seat of Makindye Division, one of the five administrative zones of the city of Kampala.
Loca ...
dancing to the song went
viral
Viral means "relating to viruses" (small infectious agents).
Viral may also refer to:
Viral behavior, or virality
Memetic behavior likened that of a virus, for example:
* Viral marketing, the use of existing social networks to spread a marke ...
. They are Alex Ssempijja, Fred Tumwesigye and Isaac Tumusiime, Bashir Lubega and Patricia Nabakooza.
[''Daily Monitor'', Uganda: Sitya Loss kid dies in bicycle accident (1 December 2015)]
/ref> Later on grown-up participants and some musicians join in. It ends with the slogan "Born in Africa".
The video was made by Big Talent Entertainment and JahLive Films, was directed by Mugerwa Frank and edited by Muhumuza Martin with audio production by Diggy Baur from Sound Cover Rec.
In November 2015, Alex Sempijja, one of the young men featured dancing in the video was fatally wounded when riding a bicycle when its brakes failed and landed into a trench. Patricia Nabakoza who was accompanying him was injured in the incident.[
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Reception
The song was nominated for Channel O Music Video Awards
Channel O Africa Music Video Awards, once known as Spirit of Africa Music Video Awards, are Pan-African music awards organised by South Africa -based Channel O television channel. The awards were first held in 2003 under the name Reel Music Video A ...
in 2014 for the "International Viewers' Choice Award".
The song was cited for Eddy Kenzo's win of "Viewer's Choice Award" during the Afro-Australia Music and Movie Awards (AAMMA) also in 2014 Kenzo also won the HiPipo Music Awards for category "Best Use of Social Media by Artist" mainly for his work on the "Sitya Loss" release. During the Rising Star Awards, "Sitya Loss" song won "Song and Video of the Year 2014/2015" Courtesy of this video, The Triplets Ghetto Kids bagged The Video Trailblazer Award at the HiPipo Music Awards.
Its success led to the launching of a petition to have the dancing children appear on '' The Ellen DeGeneres Show''.
References
External links
Music video of "Sitya Loss"
{{Authority control
2014 songs
Ugandan songs