Siteimprove is a multinational Software-as-a-Service (SaaS) company that creates cloud-based tools and services for website governance and optimization. Siteimprove was founded in 2003, is headquartered in Copenhagen, Denmark, and actively operates in numerous countries including Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway, Sweden, Switzerland, and US.

History

Morten Ebbesen founded Siteimprove in Denmark in 2003. Over the course of the next six years, the company expanded its market presence to Great Britain, US, and Sweden. In 2010, Siteimprove joined the United Nations Global Compact

corporate social responsibility Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...

(CSR) program and published its first annual CSR report. During 2012, 2013 and 2014, Siteimprove expanded its operations to Germany, The Netherlands, Norway, and Ireland. In 2015, the company expanded its market presence to Australia, Austria, Canada, Switzerland, Finland, and France. In December 2015, Siteimprove received a USD 55 million minority investment from global growth equity firm

Summit Partners Summit Partners is an American private equity firm based in Boston, Massachusetts. The firm focuses on investing in technology, healthcare, life sciences and other growth industries. Background Summit Partners was founded in 1984 by Roe St ...

. In 2017, Siteimprove expanded into Japan and acquired the Danish consultancy firm, Marketing Lion. In 2020, Nordic Capital took a majority ownership position within Siteimprove to further invest and accelerate growth. In 2021, Shane Paladin was appointed

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

to further expand global customer operations and product development.

Products

Siteimprove’s cloud-based software products automate the process of identifying errors and problems on websites. The company’s web governance platform constitutes a collection of integrated tools for controlling website content, creating internal web policies, improving web accessibility in accordance with the global Web Content Accessibility Guidelines 2.0 for compliancy levels A, AA, and AAA, improving search engine optimization (SEO), monitoring website performance, identifying personal data and website cookies, and utilizing

website analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and ...

data.

References

{{reflist, 30em Internet properties established in 2003 Danish companies established in 2003