Sitecore is a

customer experience Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the ...

management company that provides

web content management A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programm ...

, and multichannel marketing automation software. The company was founded in 2001 in Denmark.

Origins

In 1998, in

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark ...

University of Copenhagen The University of Copenhagen ( da, Københavns Universitet, KU) is a prestigious public university, public research university in Copenhagen, Copenhagen, Denmark. Founded in 1479, the University of Copenhagen is the second-oldest university in ...

alumni Thomas Albert, Jakob Christensen, Peter Christensen, Ole Sas Thrane, and Michael Seifert founded Pentia A/S, a systems integration company that focused on implementing websites built on

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

technologies. At the time, building and managing websites required the expertise of a programmer or developer. Thrane and Christensen devised and patented a set of procedures for building and managing websites and turned their invention into a

content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

product. In 2001, Sitecore was spun off as a separate business entity that initially sold content management systems in the Danish market. However, the company has grown into a global provider of customer experience management software targeted primarily to corporate marketing departments and marketing service providers.

Acquisitions

In July 2011, Sitecore acquired the development team and the intellectual property of Pectora, a provider of web publishing solutions for deep integration with print-based projects. In November 2013, Sitecore acquired the assets of commerceserver.net from Smith (formerly Ascentium) and took responsibility and ownership for developing, marketing, and selling

Sitecore Commerce Server Commerce Server was a software product for building multichannel e-commerce applications and systems using .NET Framework technology. The product has changed ownership and names several times. Previously known as Microsoft Commerce Server, it was ...

, formerly a Microsoft product called

Microsoft Commerce Server Microsoft Commerce Server is a Microsoft product for building e-commerce systems using Microsoft .NET technology. History In 1996, Microsoft purchased the core software that formed the basis for the Commerce Server product line from eShop. eShop ...

. In July 2014, Sitecore acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider and introduced its social media marketing suite, Sitecore Social. In 2015, a portion of Sitecore's operations moved to Marina Plaza in Sausalito, California. In October 2018, Sitecore announced acquisition of Stylelabs, a marketing technologies software vendor, and stated its intent to incorporate Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud; the acquisition was completed in November 2018. In June 2019, Sitecore acquired Hedgehog, a digital consultancy. In March 2021, Sitecore acquired Boxever and Four51. Boxever is a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation. Four51 is a company delivering modern B2B and B2C experiences for enterprise brands. In May 2021, Sitecore acquired Moosend. Moosend is a marketing automation platform. In September 2021, Sitecore acquired Reflektion. Reflektion is an AI-powered digital search platform.

Leadership

Michael Seifert was the company's CEO from its founding in 2001 until 2017. His method for collecting human experience analytics data was awarded US Patent 8,255,526 in August 2012.

References

{{Reflist, refs= {{cite patent , country = US , number = 7856345 , status = patent , title = Method for building and managing a web site , gdate = 2010-12-21 , fdate = 2002-11-21 , invent1 = Christensen, Jakob H. , invent2 = Thrane, Ole S. , assign1 = Sitecore A/S {{cite patent , country = US , number = 8255526 , status = patent , title = Method for collecting human experience analytics data , gdate = 2012-08-28 , fdate = 2009-11-20 , invent1 = Christensen, Jakob H. , invent2 = Seifert, Michael , assign1 = Sitecore A/S Content management systems Information technology companies of Denmark Software companies based in Copenhagen Danish companies established in 2001