Sita Murt
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Carmen "Sita" Murt (; 1946 – 1 December 2014) was a
Catalan Catalan may refer to: Catalonia From, or related to Catalonia: * Catalan language, a Romance language * Catalans, an ethnic group formed by the people from, or with origins in, Northern or southern Catalonia Places * 13178 Catalan, asteroid #1 ...
fashion designer and businesswoman. Her name, Sita, was a diminutive form of Carmencita, a diminutive of her legal first name, Carmen.


Biography

Murt was born in 1946 as the daughter of the owner of a
tannery Tanning may refer to: *Tanning (leather), treating animal skins to produce leather *Sun tanning, using the sun to darken pale skin **Indoor tanning, the use of artificial light in place of the sun **Sunless tanning, application of a stain or dye t ...
in
Igualada Igualada () is a municipality in the province of Barcelona in Catalonia, Spain. It is located on the left bank of the Anoia River and at the western end of the Igualada-Martorell-Barcelona Railway. Igualada is the capital and central market of th ...
,
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
, and belonged to the third generation of a textile industry
dynasty A dynasty is a sequence of rulers from the same family,''Oxford English Dictionary'', "dynasty, ''n''." Oxford University Press (Oxford), 1897. usually in the context of a monarchical system, but sometimes also appearing in republics. A ...
in Igualada. At an early age, she used to collect small pieces of leather at the family factory, which she tried to use for creating pieces of clothing. She studied at the Sarrià School of Textile Design.Profile
fashionfromspain.com; accessed 24 January 2018.
She married Toni Esteve Enrich, manager of the Esteve Aguilera company, founded in 1924, and incorporated as SA in 1965. After some years, when her kids had grown, she started being involved in the design of products, mainly
knitted Knitting is a method by which yarn is manipulated to create a textile, or fabric. It is used to create many types of garments. Knitting may be done by hand or by machine. Knitting creates stitches: loops of yarn in a row, either flat or i ...
jerseys. She created her own designs. The untimely death of her husband Toni in 1984 changed her plans. Her father-in-law decided to appoint her as the company manager. From 1989 onward, the company attended many
fashion show A fashion show (French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fal ...
s to present the new collections, including Salons Gaudí in
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
, Pasarela Cibeles in
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 6.7 million. It is the Largest cities of the Europ ...
, Bread & Butter in Germany and Barcelona,
The Brandery The Brandery was an urban fashion show, organized from 2009 to 2012 by Fira de Barcelona and held twice a year, in summer and winter.La Vanguardia, 22/06/2010The Brandery cumple un año con nota y un futuro prometedor a pesar de la crisis The first ...
in Barcelona, Premium (
Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...
), Gallery (
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), Coterie (New York City) and Modefabriek, Who's Next and Paris sur Mode (Paris). The company replaced the original brand Esteve, to Sita Murt, and opened several direct stores and an
outlet store An outlet store, factory outlet or factory shop is a brick and mortar or online store in which manufacturers sell their stock directly to the public. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowi ...
in Igualada. Her designs are marketed by the company ''Esteve Aguilera SA,'' which produces more than 200,000 jerseys and other pieces of clothing per year, Murt died of cancer on 1 December 2014, aged 68.


Awards

*''Premio al Mérito Exportador'' (2002) from the
Prince of Asturias Prince or Princess of Asturias ( es, link=no, Príncipe/Princesa de Asturias; ast, Príncipe d'Asturies) is the main substantive title used by the heir apparent or heir presumptive to the throne of Spain. According to the Spanish Constitution ...
. *Award "Barcelona es moda" for business initiative (2008) *Calderera de honor de
Montmaneu Montmaneu () is a municipality in the ''comarca'' of the Anoia in Catalonia Catalonia (; ca, Catalunya ; Aranese Occitan: ''Catalonha'' ; es, Cataluña ) is an autonomous community of Spain, designated as a '' nationality'' by its Statu ...
(2010).


References


External links

* {{DEFAULTSORT:Murt, Sita 1946 births 2014 deaths People from Igualada People in knitting Spanish fashion designers Spanish women fashion designers Sita Murt Sita Murt Sita Murt