Maria Abellán, known artistically as Sita Abellán, is a Spanish DJ, model, designer and

stylist Stylist can refer to: Occupations * Automotive stylist or car stylist, a person involved in designing the appearance and ergonomics of automobiles * Food stylist, a person who makes food look attractive in photographs * Hair stylist, a person w ...

. Beginning her career in modelling, she was discovered through her content creation on

Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...

and Instagram, and has since come to prominence as a

techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempo often varying between 120 and 150 beats per minute (bpm). The central rhythm is typically in common time (4/4) and often ch ...

DJ, fashion and jewellery designer, and stylist. Her personal style is a fusion of '90s club kid,

Harajuku girl The Harajuku Girls are four Japanese and Japanese-American backup dancers featured in stage shows and music videos for Gwen Stefani during her solo pop music, pop/dance music, dance-record career. The women also act as an entourage at Stefani's p ...

and

goth A Goth is a member of the Goths, a group of East Germanic tribes. Two major political entities of the Goths were: *Visigoths, prominent in Spanish history *Ostrogoths, prominent in Italian history Goth or Goths may also refer to: * Goth (surname) ...

dominatrix A dominatrix (; ) or femdom is a woman who takes the dominant role in BDSM activities. A dominatrix can be of any sexual orientation, but this does not necessarily limit the genders of her submissive partners. Dominatrices are known for inflic ...

Career

Abellán was born on 27 March 1993. She grew up in Murcia in Southern Spain. In 2013 she moved to

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

where she studied advertising and public relations at the

Catholic University of the Sacred Heart The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a p ...

. Following this she was signed by the modelling agency Monster Management, booking both campaigns and runway shows. A regular user of Tumblr and Instagram, in 2015 Abellán's content was discovered by

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

, who went on to feature her as a model in her "

Bitch Better Have My Money "Bitch Better Have My Money" (otherwise known in clean and radio versions as "B**** Better Have My Money" or simply "Better Have My Money") is a song recorded by Barbadian singer Rihanna. It was written by Rihanna, Bibi Bourelly, producer Deputy ...

" video; the first of more high profile collaborations to come.

Fashion

Abellán designed her first, Japan-inspired, clothing collection, Pain, for Warsaw-based fashion label

MISBHV MISBHV (pronounced "misbehave") is a Polish streetwear label established by Natalia Maczek in 2014. It is based in Warsaw and has around 90 retailers worldwide. Background and history In 2008, Natalia Maczek was studying law at the Jagielloni ...

. Later collaborations include a raver-inspired collection with Faith Connexion, and further capsule collections with brands HTC,

and Freak City, as well as designing a club kid peekaboo Fendi bag. Abellán walked in Rihanna’s Fenty x Puma show in Paris (Fall 2016), and for Fausto Puglisi at Milan Fashion Week. She has also featured in fashion shoots for various indie magazines, as well as Glassbook and Nylon Mexico. Abellán styled Italian designer Riccardo Tisci for his Nike 2017 collaboration, and while at

Coachella Festival The Coachella Valley Music and Arts Festival (commonly called the Coachella Festival or simply Coachella) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. I ...

in 2018 she met Reggaeton artist J Balvin, who would then become her sole styling client, going on to curate 'GUESS x J Balvin ''Colores the fashion brand’s 2020 campaign with him. In 2019 Abellán launched her own jewellery label, Lilith- named after the Biblical Jewish demonic figure. The first collection used snakes as a recurring motif, and a

tarot card The tarot (, first known as ''trionfi (cards), trionfi'' and later as ''tarocchi'' or ''tarocks'') is a pack of playing cards, used from at least the mid-15th century in various parts of Europe to play card games such as Tarocchini. From their ...

styled look book shot by photographer Jordan Hemingway.

Photography

In 2018 Abellán approached Kim Kardashian about collaborating on a photography shoot. Kardashian agreed and Abellán styled and photographed her at a mansion in Los Angeles, for ODDA magazine.

Dance music

From her teenage years Abellán was interested in synthesized music, discovering techno through her interest in industrial and electro sounds. As a hobby while living in her home town she began DJ-ing in a basement bar. She has since been a regular DJ at fashion designer

Jeremy Scott Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the creative director of the fashion house Moschino and the sole owner of his namesake label. Since launching his brand in Paris in 1997, Scott has built a reputation as ...

's parties, had a residency at New York club Provocateur, played Up&Down and Flash Factory clubs in Manhattan, as well as performing in Ibiza, South America, Sónar Festival, Hard Summer Music Festival, and LA festival Hard Fest. Abellán has variously described her own music as "a little bit dark, somewhere between electro and techno", and as "electroclash with a little bit of techno". She has cited French electro clash outfit Miss Kittin and The Hacker as reference points, in addition to techno DJ's DarkHawk and Nicole Moudaber.

References

External links

Official websiteBiografia y Trabajos de Siba Abelann
{{DEFAULTSORT:Abellán, Sita Living people Electronic dance music DJs Women DJs Spanish women fashion designers Fashion stylists Spanish women photographers Spanish female models 1993 births People from Murcia