Maria Abellán, known artistically as Sita Abellán, is a Spanish DJ,

model A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , . Models can be divided in ...

designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exper ...

and stylist. Beginning her career in modelling, she was discovered through her content creation on

Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...

and Instagram, and has since come to prominence as a

techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempos being in the range from 120 to 150 beats per minute (bpm). The central rhythm is typically in common time ( ) and often ...

DJ, fashion and jewellery designer, and stylist. Her personal style is a fusion of '90s club kid, Harajuku girl and

goth Goth or Goths may refer to: * Goths, a Germanic people Arts and entertainment * Gothic rock or goth, a style of rock music * Goth subculture, developed by fans of gothic rock * ''Goth'' (2003 film), an American horror film * ''Goth'' (2008 f ...

dominatrix A dominatrix ( ; or dominatrices ), or domme, is a woman who takes the dominant role in BDSM activities. The BDSM practice is called female dominance, or femdom. A dominatrix can be of any sexual orientation, but this does not necessarily l ...

Career

Abellán was born on 27 March 1993. She grew up in

Murcia Murcia ( , , ) is a city in south-eastern Spain, the Capital (political), capital and most populous city of the autonomous community of the Region of Murcia, and the Ranked lists of Spanish municipalities#By population, seventh largest city i ...

in Southern Spain. In 2013 she moved to

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

where she studied advertising and public relations at the

Catholic University of the Sacred Heart The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...

. Following this she was signed by the modelling agency Monster Management, booking both campaigns and runway shows. A regular user of Tumblr and Instagram, in 2015 Abellán's content was discovered by

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

, who went on to feature her as a model in her "

Bitch Better Have My Money "Bitch Better Have My Money" (otherwise known in clean and radio versions as "B**** Better Have My Money" or simply "Better Have My Money") is a song by Barbadian singer Rihanna. It was written by Rihanna, Bibi Bourelly, producer Deputy, co-prod ...

" video; the first of more high profile collaborations to come.

Fashion

Abellán designed her first, Japan-inspired, clothing collection, Pain, for Warsaw-based fashion label MISBHV. Later collaborations include a raver-inspired collection with Faith Connexion, and further capsule collections with brands HTC, MISBHV and Freak City, as well as designing a club kid peekaboo Fendi bag. Abellán walked in Rihanna's Fenty x Puma show in Paris (Fall 2016), and for Fausto Puglisi at

Milan Fashion Week Milan Fashion Week () is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year ...

. She has also featured in fashion shoots for various indie magazines, as well as Glassbook and Nylon Mexico. Abellán styled Italian designer

Riccardo Tisci Riccardo Tisci (; born 1974) is an Italian fashion designer. He studied in Italy at the Design Istituto d’Arte Applicata in Cantù until the age of 17, and then graduated from London's Central Saint Martins College of Art and Design in 1999 ...

for his Nike 2017 collaboration, and while at

Coachella Festival Coachella (officially called the Coachella Valley Music and Arts Festival and sometimes known as Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorad ...

in 2018 she met Reggaeton artist J Balvin, who would then become her sole styling client, going on to curate 'GUESS x J Balvin ''Colores the fashion brand's 2020 campaign with him. In 2019 Abellán launched her own jewellery label, Lilith – named after the Biblical Jewish demonic figure. The first collection used snakes as a recurring motif, and a

tarot card Tarot (, first known as '' trionfi'' and later as ''tarocchi'' or ''tarocks'') is a set of playing cards used in tarot games and in fortune-telling or divination. From at least the mid-15th century, the tarot was used to play trick-taking ca ...

styled look book shot by photographer Jordan Hemingway.

Photography

In 2018 Abellán approached

Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...

about collaborating on a photography shoot. Kardashian agreed and Abellán styled and photographed her at a mansion in Los Angeles, for ODDA magazine.

Dance music

From her teenage years Abellán was interested in synthesized music, discovering techno through her interest in industrial and electro sounds. As a hobby while living in her home town she began DJ-ing in a basement bar. She has since been a regular DJ at fashion designer

Jeremy Scott Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 19 ...

's parties, had a residency at New York club Provocateur, played Up&Down and Flash Factory clubs in Manhattan, as well as performing in Ibiza, South America, Sónar Festival, Hard Summer Music Festival, and LA festival Hard Fest. Abellán has variously described her own music as "a little bit dark, somewhere between electro and techno", and as "electroclash with a little bit of techno". She has cited French electro clash outfit

Miss Kittin Caroline Hervé (born 15 July 1973), known professionally as Kittin, is a French electronic music producer, DJ, singer, and songwriter. Since rising to prominence in 1998 for her singles "1982" and "Frank Sinatra" with The Hacker, she has worke ...

and

The Hacker Michel Amato, better known by his stage name The Hacker, is a French electroclash and techno producer who has worked extensively with Miss Kittin. His work has been influenced by electronic artists like Kraftwerk, new wave artists such as the ...

as reference points, in addition to techno DJ's DarkHawk and Nicole Moudaber.

References

External links

Official website

Biografia y Trabajos de Siba Abelann
{{DEFAULTSORT:Abellán, Sita Living people Spanish electronic dance music DJs Women DJs Spanish women fashion designers Spanish fashion designers Fashion stylists Spanish women photographers Spanish female models 1993 births People from Murcia