Sissy-Boy, founded in 1982, is a Dutch high street clothing and accessories chain with over 45 stores in the Netherlands, Belgium, and Luxembourg.

Merchandise

Besides clothes (for what is described as an "upscale" audience), the stores sell household textiles, such as drapes and curtains. After management realized that customers were often interested in the furniture in the stores, they started selling that too. Clothes and fabrics are designed in-house. The company designs and sells tricot dresses with flower prints, based on the 1970s era wrap dress first designed by

Diane von Fürstenberg Diane von Fürstenberg (born Diane Simone Michele Halfin, 31 December 1946) is a Belgian fashion designer best known for her wrap dress. She initially rose to prominence in 1969 when she married into the German princely House of Fürstenberg, as ...

, and reintroduced in the 1990s. In addition to their own designs, Sissy-Boy also sells tricot dresses by King Louie.

History

, there were over thirty Sissy-Boy stores in the Netherlands, and one was opened in

Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,

, Belgium, in the summer of 2009. The company opened a "concept store" on the

KNSM Island The KNSM Island is a man-made island in the Eastern Docklands of Amsterdam. KNSM stands for the Koninklijke Nederlandsche Stoomboot-Maatschappij, the Royal Dutch Steamboat Shipping company which used to have its headquarters and its docks on the i ...

. The company was bought by the Brand Retail Group in 2017, which said in 2019 it had always planned to sell it on. By 2018 they intensified their search for a buyer, since sales were disappointing, but in 2019 the company was close to bankruptcy. In 2019, the company was indeed declared bankrupt at a time when a number of well-known Dutch chains of stores got in financial trouble. At the time, it had 45 stores in the Netherlands, Belgium, and Luxembourg, and 600 employees. The company was bought out by Termeer, a family company that owns a number of other clothing and shoe stores. In 2021, an outlet store was opened in The Hague, a new store was opened in Brugge, Belgium, and Sissy-Boy started a capsule collection, their first, with Rachel van Sas.

References

External links

*{{official website Clothing brands of the Netherlands