"De Ghumaa Ke" ( hi, दे घुमा के, en, Swing It Hard), is a song composed by the trio of

Shankar–Ehsaan–Loy Shankar–Ehsaan–Loy () is an Indian musical trio consisting of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa. They have composed music for over 50 soundtracks across five languages: Hindi, Tamil, Telugu, Marathi and English. Amongst t ...

(

Shankar Mahadevan Shankar Mahadevan (born 3 March 1967) is an Indian singer and composer who is part of the Shankar–Ehsaan–Loy trio that writes music for Indian films. Personal life and early career Shankar Mahadevan was born in Chembur, Mumbai into a Tami ...

Ehsaan Noorani Ehsaan Noorani is an Indian composer and guitarist. Music career Noorani is the part of the ''Shankar–Ehsaan–Loy'' trio, which consist of Shankar Mahadevan, Loy Mendonsa and himself. He was the guitarist for many music directors before he ...

and

Loy Mendonsa Loy Mendonsa is an Indian music director and part of the Shankar–Ehsaan–Loy trio which consist of himself, Shankar Mahadevan and Ehsaan Noorani. Before becoming a music composer, he played piano and keyboards for famous Indian music compose ...

) and has been sung by

and Divya Kumar. It is the official song for the

2011 Cricket World Cup The 2011 ICC Cricket World Cup was the tenth Cricket World Cup. It was played in India, Sri Lanka, and for the first time in Bangladesh. India won the tournament, defeating Sri Lanka by 6 wickets in the final at Wankhede Stadium in Mumbai, thus ...

. It was released worldwide on 31 December 2010. The song has three different versions in

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

and

Sinhalese Sinhala may refer to: * Something of or related to the Sinhalese people of Sri Lanka * Sinhalese people * Sinhala language, one of the three official languages used in Sri Lanka * Sinhala script, a writing system for the Sinhala language ** Sinha ...

, as

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

, India and

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

co-hosted the event. The Bengali version, ''"Mar Ghuriye"'' ( bn, মার ঘুরিয়ে) of the song has been sung by Raghab Chatterjee and Sinhalese version, ''"Sinha Udane"'' ( si, සිංහ උදානේ) by Ranidu Lankage. The song has been marketed and managed by

Ogilvy and Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

Background and composition

"De Ghumaa Ke" literally means "Swing It Hard". The song's lyrics were written by Manoj Yadav. "We were looking at various ideas to determine what direction we can take because we wanted to make a fun song, a ''dhamaal'' song on which people can dance, they can sing and we wanted to use more of a colloquial term, which was an idea that came in late. Initially, we were looking at a regular dance song and by chance we coined this phrase ''De Ghuma Ke''. Everyone got excited and said why not make a song around the phrase," said Shankar. The song uses Hindi

colloquialism Colloquialism (), also called colloquial language, everyday language or general parlance, is the style (sociolinguistics), linguistic style used for casual (informal) communication. It is the most common functional style of speech, the idiom norm ...

s like ''aare paare'' ("this way or that") and ''juta hausla badla faisla'' ("buck up and change the game"), and has a rousing quality. It incorporates an array of

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

n rhythms, as well as elements of rock and hip-hop. The song, according to the

composer A composer is a person who writes music. The term is especially used to indicate composers of Western classical music, or those who are composers by occupation. Many composers are, or were, also skilled performers of music. Etymology and Defi ...

s, avoids both the cliches of patriotism and run-of-the-mill

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

beats for a "fun and funky tune" with a "folksy feel and a hint of rustic Punjabi". Each member has brought in the song his own unique talent and experience, combining the Carnatic and Hindustani vocal tradition, Western

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

, fusion and

synthesiser A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...

techniques.

Reception

There was a lot of buzz about the song before it was released. Within two days of its release, it received nearly 7,000 hits on YouTube. In the next 30 days, over 0.5 million people listened to the song on YouTube. The song became quite popular among youths and cricket enthusiasts within days of its release.In De Ghuma Ke, Shankar-Ehsaan-Loy score a hit with World Cup song
NDTV Movies. Retrieved 10 January 2010.

References

{{authority control Cricket events official songs and anthems 2010 songs Songs with music by Shankar–Ehsaan–Loy 2011 Cricket World Cup