Sindy is a British

fashion doll Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, though ...

created by

Pedigree Dolls & Toys Pedigree Dolls & Toys, also known as Pedigree Toys, is a toy company located in Exeter, England. Best known for launching the Sindy doll in 1963, Pedigree also produced the Tommy Gunn action figure from 1966 to 1968. The Sindy doll was very pop ...

in 1963. A rival to

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...

, Sindy's wholesome look and range of

fashions Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

and accessories made her the best-selling

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...

in the United Kingdom in 1968 and 1970. After

Marx Toys Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980. They made many types of toys including tin toys, toy soldiers, toy guns, action figures, dolls, toy cars and model trains. Some of their notable toys are Rock' ...

' unsuccessful attempt to introduce Sindy in the United States in the late 1970s,

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined; in addition Barbie manufacturer

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

filed a

lawsuit - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...

for

copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...

, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by

Vivid Imaginations Vivid Imaginations is a British toy manufacturer, distributor and wholesale company, based in Guildford, Surrey. Founded in 1992, one of the company's first toy lines it manufactured was Captain Scarlet, which has since been followed by Thund ...

. Sindy's 40th

anniversary An anniversary is the date on which an event took place or an institution was founded in a previous year, and may also refer to the commemoration or celebration of that event. The word was first used for Catholic feasts to commemorate saints ...

in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign.

Development and launch

After 20 years of producing dolls,

, a British company in

Exeter Exeter () is a city in Devon, South West England. It is situated on the River Exe, approximately northeast of Plymouth and southwest of Bristol. In Roman Britain, Exeter was established as the base of Legio II Augusta under the personal comm ...

, sought to expand its product range to include a trendy

. American toy manufacturer

offered Pedigree a licence to produce

, which Pedigree declined due to

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

showing Barbie was unpopular with British buyers. Instead Pedigree manufactured its own doll based on another American doll, Tammy. With permission from Tammy's manufacturer, the

Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy ...

, Pedigree also borrowed Tammy's

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

, "The doll you love to dress". The name "Sindy" was chosen after a street

poll Poll, polled, or polling may refer to: Figurative head counts * Poll, a formal election ** Election verification exit poll, a survey taken to verify election counts ** Polling, voting to make decisions or determine opinions ** Polling places o ...

where young girls were shown a photo of the doll and asked to choose their favourite name from a list of four. The most popular choice was "Cindy", and the spelling was made more distinctive for

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

ing. The Sindy doll was launched in September 1963, and

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

retailers were sent a promotional 45rpm

gramophone record A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...

to introduce the doll, which included Pedigree's

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

text below.

Sindy is the free, swinging girl that every little girl longs to be. Sindy has sports clothes, glamour clothes, everyday clothes — a dog, skates, a gramophone — everything... Every genuine Sindy outfit is a child's dream come true. Each one is designed for today's fashionable young women by today's leading women designers. They are authentic miniature replicas of the latest adult clothes.

Brand and doll evolution

Developing accessories and American release

Pedigree Toys Pedigree Dolls & Toys, also known as Pedigree Toys, is a toy company located in Exeter, England. Best known for launching the Sindy doll in 1963, Pedigree also produced the Tommy Gunn action figure from 1966 to 1968. The Sindy doll was very po ...

' market research was correct – Sindy's "

girl next door The girl next door is a young female stock character who is often used in romantic stories. She is so named because she often lives next door to the protagonist or is a childhood friend. They start out with a mutual friendship that later often ...

" look made her more popular than Barbie in

Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...

. Sindy's boyfriend Paul was released in 1965, and her younger sister Patch in 1966. Sindy's friends Vicki and Mitzi, and Patch's friends Poppet and Betsy debuted in 1968. Sindy was the best selling toy in Britain in 1968 and 1970. Sindy's success in the 1960s was partly due to the increasing range of accessories, with up to 70% of Sindy's turnover from sales of accessories.

did not greatly expand Barbie's accessories until the 1980s, and this was a significant difference between the dolls. During the 1970s, Pedigree focused on developing more Sindy products and neglected

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

, risking Sindy's "girl next door" image becoming old-fashioned. In 1978, Sindy was introduced to the United States market by

. Child star

Susan Olsen Susan Marie Olsen (born August 14, 1961) is an American actress and former radio host. Olsen is known for her role as Cindy Brady, the youngest Brady child in the sitcom ''The Brady Bunch'' for the full run of the show, from 1969 to 1974. Early ...

, who played Cindy Brady on the popular family sitcom ''

The Brady Bunch ''The Brady Bunch'' is an American sitcom created by Sherwood Schwartz that aired from September 26, 1969, to March 8, 1974, on ABC. The series revolves around a large blended family with six children. The show aired for five seasons and, after ...

'', was featured in a U.S. produced commercial for the doll. Most of Sindy's accessories and fashions were similar to those sold in the United Kingdom, except for the addition of a friend, Gayle, and a

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

-themed Sindy. Marx Toys went into

receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in ca ...

in 1980 and Sindy was withdrawn from the US market.

Focus on relaunches, fashion and advertising

During the 1980s, Pedigree's new marketing director David Brown made several changes, including increasing advertising and market research, and consulting often with fashion experts to ensure the doll's image was kept up to date. Pedigree produced a number of evening dresses designed by The Emmanuels, famous for designing

Princess Diana Diana, Princess of Wales (born Diana Frances Spencer; 1 July 1961 – 31 August 1997) was a member of the British royal family. She was the first wife of King Charles III (then Prince of Wales) and mother of Princes William and Harry. Her ac ...

's wedding gown, shortly after

released gowns for Barbie designed by

Oscar de la Renta Óscar Arístides Renta Fiallo (22 July 1932 – 20 October 2014), known professionally as Oscar de la Renta, was a Dominican fashion designer. Born in Santo Domingo, he was trained by Cristóbal Balenciaga and Antonio del Castillo. De la Renta ...

. Due to its success, a second collection of designs was released the next year, including a bubble dress and

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...

. An older-looking Sindy doll was released in 1985, with male and female companions Mark and Marie. The advertising campaign was worth £1.5 million. In 1986, Sindy manufacturers took advantage of new colour-changing technology and released Magic Moments Sindy, a doll whose hair and swimming costume changed colour when immersed in warm water. Sindy's senior designer Jane Braithwaite travelled to

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

each month to research fashion trends for Sindy's clothing in an attempt to reverse declining sales. As an example of Sindy's continually updated fashions, during this period the doll's footwear included

kitten heel A kitten heel is a short stiletto heel, with a slight curve setting the heel in from the back edge of the shoe. The style was popularized by Audrey Hepburn, and recent followers of the fashion include Theresa May, Michelle Obama, and Hillary Clinton ...

sandals Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can some ...

knee-high boots Knee-high boots are boots that rise to the knee, or slightly thereunder or over. They are generally tighter around the leg shaft and ankle than at the top. Originally made of leather, versions made of a synthetic rubber (PVC, Neoprene, etc.) ...

, ankle boots,

trainers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used f ...

slippers Slippers are light footwear that are easy to put on and off and are intended to be worn indoors, particularly at home. They provide comfort and protection for the feet when walking indoors. History The recorded history of slippers can be traced ...

court shoe A court shoe (British English), or pump (American English), is a shoe with a low-cut front, or vamp, with either a shoe buckle or a black bow as ostensible fastening. Deriving from the 17th and 18th century dress shoes with shoe buckles, the vam ...

s and slingbacks. In 1987, Sindy's product manager Edward Machin announced that Sindy would reclaim the lead over Barbie within two years. Hasbro redesigned Sindy and spent approximately £1.5 m on advertising. A Sindy

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

was also launched in this period to challenge the

fortnight A fortnight is a unit of time equal to 14 days (two weeks). The word derives from the Old English term , meaning "" (or "fourteen days," since the Anglo-Saxons counted by nights). Astronomy and tides In astronomy, a ''lunar fortnight'' is h ...

ly Barbie magazine. A £1 million advertising campaign was introduced in 1991 with five advertisements highlighting Sindy's collection of beach and pool wear. The advertisement showed footage of Sindy combined with live action sequences from a look-alike. In 1993, Sindy was featured in a £500,000 advertising campaign for the fashion company

Alexon Group Alexon Group plc was an clothing retailer, based in Luton, England. The company was listed on the London Stock Exchange (symbol AXN). It was an constituent of the FTSE Fledgling Index The FTSE Fledgling Index comprises companies listed on the ma ...

. Sindy was used to contrast her childish fashion with the sophistication of Alexon's fashion range. Each double page spread showed Sindy in a typical outfit superimposed on a real-life setting. The opposite page showed a real woman dressed in Alexon's clothes above the line 'Dressing up for grown ups'.

Brand decline and lawsuits

Hasbro introduced Sindy in France and continental Europe in 1994 after minor facial modifications to reduce her resemblance to Barbie. A Neilsen study suggested Sindy could obtain 20% of the ₣500–600 m market in France alone. The chief executive of Hasbro France, Paul Audouy, said recent innovations such as the ability for Sindy to swim and walk a small dog would strengthen her market position. Hasbro invested ₣5 million in the first week of her advertising launch. A new

black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white have o ...

friend for Sindy was released in 1995, named Imani, 30 years after Sindy's American friend Gayle was withdrawn after low sales. Hasbro released the new doll in response to "overwhelming demand". Hasbro withdrew its £5.5 m advertising support for the Sindy doll in 1997 amid rumours that major

retailers Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

were planning to delist the doll. The editor of ''UK Toy News'', Jon Salisbury, said, "This is Hasbro taking Sindy out of its main range. But she is running so far behind Barbie it is almost a non-issue. If delisted by bigger retailers, which seems to be happening, then the brand will lose momentum". In 1994, Sindy had a seven percent share of the £70 m doll market, and Barbie held 16%. By 1996, Barbie's share had increased to 30%, estimated by Mattel to be worth £100 m per year including licensing deals, and Sindy's share had only climbed to eight percent. Sindy's popularity had also been overtaken during that period by

Polly Pocket Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998. History Polly Pocket was first designe ...

. One explanation for the large variation in market share is the unpopular

Americanisation Americanization or Americanisation (see spelling differences) is the influence of American culture and business on other countries outside the United States of America, including their media, cuisine, business practices, popular culture, tech ...

of the Sindy doll in the mid-1980s. The Sindy doll was still available to retailers during this period, but had to be ordered in

bulk Bulk can refer to: Industry * Bulk cargo * Bulk liquids * Bulk mail * Bulk material handling * Bulk pack, packaged bulk materials/products * Bulk purchasing * Baking * Bulk fermentation, the period after mixing when dough is left alone to ferm ...

from the

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

manufacturer.

Return to Pedigree Toys and further doll makeovers

Sindy and Barbie went head-to-head in August 1999, when both manufacturers created large advertising campaigns for the dolls and Sindy was relaunched. The manufacturers updated the dolls' images and revamped them with a "millennium look". Sindy was transformed into a younger-looking doll with "new themes, new friends and a new family, fitting today's environment and in tune with the street-cred concerns of today's young girls", according to

' marketing director, Paul Weston, from the company then producing Sindy. Pedigree, which owns the rights to Sindy, licensed the doll to Vivid Imaginations after Hasbro ceased production of the doll. The doll market in the United Kingdom during this time was worth £77 million, with Barbie holding a share of over 75%. The Sindy doll entered the digital world in 2000 when Pedigree Toys introduced an official

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

. Monitor Media, the

website design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code an ...

company, said, "Sindy.com brings Sindy to life for six-year-old girls just getting to grips with computers while sitting on their Mum's knee. They can dress her up, paint her bedroom in different colours, read her secret diary, chat with other Sindy fans and send her e-mails". In 40 years, nearly 100 million Sindy dolls were sold in Britain alone, and in 2003, Sindy was relaunched for her 40th birthday. Her figure was changed to more closely resemble the girls the doll is marketed towards. Denise Deane, the head of design and development at New Moons, the new Sindy manufacturer, said, "She's lost the big breasts and very long legs, and we've completely changed her face. She's totally unrecognisable. Sindy's still very popular, but she has been neglected over the last few years, and we don't think people are identifying with that look. She's going to look like a 15-year-old, and we've designed her to wear trainers." The doll was released in two versions: six-inch and full-size. Sindy was relaunched again in 2006, this time resembling a 12- to 14-year-old. Jerry Reynolds,

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of Pedigree Toys explained, "If you take the Sindy of yester-year she was between 12 and 14 years while Barbie was twenty-something. She got too close to Barbie in the '80s and '90s and has now effectively returned to that younger positioning." The doll was again released in two sizes, with the standard-size Sindy a Woolworths exclusive. The 2006 Sindy was aimed at three- to five-year-old girls, younger than the audience targeted by

Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...

dolls, and mothers who wanted a more innocent-looking doll for their daughters than Barbie or Bratz dolls. Tonner Doll Company released a collection of high end dolls in 2013 the first one made for the 2013 Sindy Convention in the U.K. Tesco in 2016 announced that they will be releasing a new 18 inch sindy doll alongside new friends, various outfits and accessories.

Controversies and lawsuits

The January 1989 redesign made Sindy look more like her rival

. In response,

sought and won an

injunction An injunction is a legal and equitable remedy in the form of a special court order that compels a party to do or refrain from specific acts. ("The court of appeals ... has exclusive jurisdiction to enjoin, set aside, suspend (in whole or in pa ...

against

after claiming the new Sindy doll was easily confused with their product. After a French court decided that the Sindy doll infringed on Mattel's

copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...

in early 1992, the case was settled in December when Hasbro agreed to alter Sindy's face. Mattel and Hasbro released the following joint statement, "Hasbro has remodeled the head of Sindy in a way which Mattel and Hasbro have agreed is acceptable. As a result, Mattel has agreed to drop all outstanding lawsuits relating to Sindy and Barbie around the world. Each party will be responsible for its own costs". The case was previously ruled in Hasbro's favour in Spain and

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

. Similar to many

s, including

, Sindy has been criticised by

feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...

groups who said her figure set an unrealistic standard for young girls. After Hasbro returned the brand to Pedigree Toys, Pedigree responded to the backlash against "cosmetically enhanced

bimbo Bimbo is slang for a conventionally attractive, sexualized, naive, and unintelligent woman. The term was originally used in the United States as early as 1919 for an unintelligent or brutish man. As of the early 21st century, the "stereotypic ...

" dolls by making Sindy more wholesome and less shapely. A minor controversy occurred in 1998 when Hasbro expressed a desire to make a Sindy doll that looked like

, shortly after former

prime minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister is not ...

John Major Sir John Major (born 29 March 1943) is a British former politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party (UK), Leader of the Conservative Party from 1990 to 1997, and as Member of Parliament ...

recommended sensitivity when making commercial deals to honour the late princess. The Princess' Memorial Fund denied Hasbro's request, but did not rule out the possibility of a future doll, "if it met the requirements of the trustees and was judged acceptable to the public".

Collecting

The Sindy doll is popular among

collectors Collector(s) may refer to: Arts and entertainment * Collector (character), a fictional character in the Marvel Comics universe * ''Collector'' (2011 film), a 2011 Indian Malayalam film * ''Collector'' (2016 film), a 2016 Russian film * ''Collec ...

, and websites provide advice on how to re-root the doll's hair and replace parts.

Mint condition Mint condition is an expression used to denote the quality of a pre-owned good as displaying virtually no imperfections and being in pristine condition relative to its original production state. Originally, the phrase related to the way collect ...

dolls are the most sought after. Many collectors shunned the "American look" Sindy developed by Hasbro, while the value of the Pedigree dolls increased. In 2003, a first-edition Sindy, complete with original

Foale and Tuffin Foale and Tuffin was an English fashion design business established in London in 1961 by Marion Foale and Sally Tuffin. The label became a part of the 1960s Swinging London scene. Company history The designers had both studied at the Royal Colle ...

"Weekenders" outfit (jeans and a striped sweatshirt), box and fashion booklet was worth approximately £160–200. Sindy's rarer friends Gayle (a doll made for the American market in 1975) was worth up to £400, and Mitzi (her French friend from 1968) up to £500. December 2006 saw the launch of a collectible version of the original Sindy, one called "Classic Sindy" and manufactured in

porcelain Porcelain () is a ceramic material made by heating substances, generally including materials such as kaolinite, in a kiln to temperatures between . The strength and translucence of porcelain, relative to other types of pottery, arises mainl ...

. Created by Anne Zielinski-Old, distributed by the

Danbury Mint The Danbury Mint is a division of MBI, Inc. that markets a variety of collectibles. Danbury Mint historically marketed high quality medals and ingots produced by others exclusively for them. The company also sold numerous other collectible offerin ...

and still licensed by Pedigree Dolls & Toys, the "Weekender" was the first in a series. With Sindy doll's 50th birthday approaching in 2013, Pedigree toys was designing a new range of merchandise. This would include laptop covers, notepaper, mobile phone cases, gift tags, shoes and accessories aimed at teenagers. A new doll was reported to be in the design stages. Pedigree Toys said an announcement will follow. In September 2020 a collector’s line of six Sindy dolls was introduced by the Sindy Collectors Club. Inspired by the original Pedigree dolls, each of the six dolls wears a modern interpretation of the fashions of original Sindy doll releases from 1963: Shopping Look, Weekender, City Chic, Dream Date, Skater Girl, and Sleepy Time. Each of the six versions is limited to 1,963 dolls. The dolls are manufactured by Kid Kreations of Staffordshire, England.

In popular culture

Beginning in 1963, Sindy was featured as a weekly

comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...

— ''Sindy and Her Friends'' — first in

Fleetway Publications Fleetway Publications was a magazine publishing company based in London. It was founded in 1959 when the Mirror Group acquired the Amalgamated Press, then based at Fleetway House, Farringdon Street, London. It was one of the companies that merg ...

' ''

School Friend ''School Friend'' was the name of two different British weekly publications marketed toward girls, both of which were pioneering in their respective categories. The first ''School Friend'', published from 1919 to 1929, was the first story paper ...

'' (c. 1963–1964, drawn by Cecil Graveney), and then in '' June and School Friend'' (from 1965, drawn by Phil Townsend).

References

External links

Official website2003 Sindy Exhibition in Sudbury
{{dolls 1960s toys Mascots introduced in 1963 Playscale figures Fashion dolls Lines Bros Doll brands Toy mascots Female characters in advertising