Simone Sheffield
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Simone Sheffield is a Talent Manager, Television and Film Producer and Music Coordinator. Among her other works, she has managed
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
actresses
Aishwarya Rai Aishwarya Rai Bachchan ( Rai; born 1 November 1973) is an Indian actress who is primarily known for her work in Hindi and Tamil films. The winner of the Miss World 1994 pageant, she has established herself as one of the most popular celebritie ...
and
Bipasha Basu Bipasha Basu Singh Grover (born 7 January 1979) is an Indian actress and former model. Primarily known for her work in Hindi films, she has also appeared in Tamil, Telugu, Bengali and English films. Basu is the recipient of numerous accolade ...
.


Career

Sheffield is the owner of the California-based company Canyon Entertainment. In the early 1980s she was credited as a series coordinator, talent coordinator and graphic supervisor for four
Motown Records Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmant ...
releases. She has managed
Aishwarya Rai Aishwarya Rai Bachchan ( Rai; born 1 November 1973) is an Indian actress who is primarily known for her work in Hindi and Tamil films. The winner of the Miss World 1994 pageant, she has established herself as one of the most popular celebritie ...
and
Bipasha Basu Bipasha Basu Singh Grover (born 7 January 1979) is an Indian actress and former model. Primarily known for her work in Hindi films, she has also appeared in Tamil, Telugu, Bengali and English films. Basu is the recipient of numerous accolade ...
. In 2011, after serving as Aishwarya Rai's International Representative for over nine years, Sheffield officially terminated her relationship with the artist. Sheffield has produced feature films, live events, music videos and acted as talent coordinator on such events as: The New 7 Wonders of the World,
We Are The World "We Are the World" is a charity single originally recorded by the supergroup USA for Africa in 1985. It was written by Michael Jackson and Lionel Richie and produced by Quincy Jones and Michael Omartian for the album ''We Are the World''. Wit ...
,
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...
(
closing ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.
),
Statue of Liberty The Statue of Liberty (''Liberty Enlightening the World''; French: ''La Liberté éclairant le monde'') is a List of colossal sculpture in situ, colossal neoclassical sculpture on Liberty Island in New York Harbor in New York City, in the U ...
Celebration, Motown's 25th and 30th Anniversary Shows, Royal Concert Series for the
Sultan of Brunei The sultan of Brunei is the monarchical head of state of Brunei and head of government in his capacity as prime minister of Brunei. Since independence from the British in 1984, only one sultan has reigned, though the royal institution dates bac ...
,
Nelson Mandela Nelson Rolihlahla Mandela (; ; 18 July 1918 – 5 December 2013) was a South African Internal resistance to apartheid, anti-apartheid activist who served as the President of South Africa, first president of South Africa from 1994 to 1 ...
's first visit to
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and a Tribute to
Rosa Parks Rosa Louise McCauley Parks (February 4, 1913 – October 24, 2005) was an American activist in the civil rights movement best known for her pivotal role in the Montgomery bus boycott. The United States Congress has honored her as "the ...
and her film credits include The Woodsman,
Knockout A knockout (abbreviated to KO or K.O.) is a fight-ending, winning criterion in several full-contact combat sports, such as boxing, kickboxing, muay thai, mixed martial arts, karate, some forms of taekwondo and other sports involving striking, a ...
,
Shadowboxer ''Shadowboxer'' is a 2005 crime thriller film directed by Lee Daniels and starring Cuba Gooding Jr., Helen Mirren, and Mo'Nique. It opened in limited release in six cities: New York, Los Angeles, Washington, D.C., Baltimore, Philadelphia, and ...
, The Academy Award-winning film " Precious...from the novel Push by Sapphire" and '' The Paperboy'' (2012), directed by Lee Daniels starring Academy Award-winning actress Nicole Kidman, with Zac Efron, John Cusack, Macy Gray, and Matthew McConaughey. In (2013) Sheffield Co-Produced
Lee Daniels' The Butler ''The Butler'' (full title ''Lee Daniels' The Butler'') is a 2013 American historical drama film directed and co-produced by Lee Daniels and with a screenplay by Danny Strong. It is inspired by Wil Haygood's ''Washington Post'' article "A But ...
directed by Lee Daniels starring Academy Award-winning actors
Forest Whitaker Forest Steven Whitaker (born July 15, 1961) is an American actor. He is the recipient of List of awards and nominations received by Forest Whitaker, various accolades, including an Academy Award, a Golden Globe Award, a British Academy Film Award ...
, Cuba Gooding Jr., Jane Fonda, Robin Williams, Vanessa Redgrave with Oprah Winfrey, Lenny Kravitz, Terrance Howard, John Cusack, and Mariah Carey. In (2021) Sheffield Co-Executive Produced "The United States vs Billie Holiday" A Film by Lee Daniels Cast: Andra Day, Trevante Rhodes, Tyler James Williams, Natasha Lyonne, Miss Lawrence, Da'Vine Joy Randolph, Evan Ross, Leslie Jordan. Also in (2021) Sheffield served as Executive Producer on the Audible Original "PODCAST", “Billie Was a Black Woman” in collaboration with Paramount Pictures and launched exclusively on Audible and Amazon Music on Billie’s birthday, April 7, 2021. Sheffield was the Music Coordinator for EMPIRE Season 1 (2015), Season 2 (2016), Season 3 (2017), and Season 4 (2018) for FOX TV. Cast: Terrence Howard, Taraji P. Henson, Jussie Smollett, Trai Byers, Bryshere Y. Gray, Grace Gealey, Serayah, Gabourey Sidibe, and Ta'Rhonda Jones. Sheffield was the Music Coordinator for STAR Season 1 (PILOT) for FOX TV - (2017) Cast: Queen Latifah, Benjamin Bratt, Jude Demorest, Brittany O'Grady, Ryan Destiny, Amiyah Scott, Tyrese Gibson, and Naomi Campbell. Sheffield's philosophy on global entertainment is captured in her quote for ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'':


Talent Consultant

Sheffield has worked as a Talent Consultant to
The Grammy Awards The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pres ...
,
Latin Grammy Awards The Latin Grammy Awards are an award by The Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from anywhere around the world that has been r ...
,
American Music Awards The American Music Awards (AMAs) is an annual American music awards show, generally held in the fall, created by Dick Clark in 1973 for ABC when the network's contract to air the Grammy Awards expired, and currently produced by Dick Clark Produc ...
, WB Radio Music Awards,
Billboard Music Awards The ''Billboard'' Music Awards are honors given out annually by '' Billboard'', a publication covering the music business and a music popularity chart. The ''Billboard'' Music Awards show has been held annually since 1990, with the exception of ...
,
MTV Music Video Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
,
Soul Train Awards The Soul Train Music Awards is an annual music awards show which previously aired in national broadcast syndication, and honors the best in African-American culture, music and entertainment. It is produced by the makers of ''Soul Train'', the pro ...
,
Golden Globe Awards The Golden Globe Awards are accolades bestowed by the Hollywood Foreign Press Association beginning in January 1944, recognizing excellence in both American and international film and television. Beginning in 2022, there are 105 members of t ...
,
People's Choice Awards The People's Choice Awards is an American awards show, recognizing people in entertainment, voted online by the general public and fans. The show has been held annually since 1975, with the winners originally determined using Gallup Polls until ...
,
Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
, ESPN Sports Awards,
Rosa Parks Rosa Louise McCauley Parks (February 4, 1913 – October 24, 2005) was an American activist in the civil rights movement best known for her pivotal role in the Montgomery bus boycott. The United States Congress has honored her as "the ...
Foundation,
American Cancer Society The American Cancer Society (ACS) is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into six geographical regions of both medical and lay volunteers operating in more than ...
,
American Heart Association The American Heart Association (AHA) is a nonprofit organization in the United States that funds cardiovascular medical research, educates consumers on healthy living and fosters appropriate cardiac care in an effort to reduce disability and death ...
, Aids Projects L.A,
Multiple Sclerosis Multiple (cerebral) sclerosis (MS), also known as encephalomyelitis disseminata or disseminated sclerosis, is the most common demyelinating disease, in which the insulating covers of nerve cells in the brain and spinal cord are damaged. This d ...
, United Red Cross and
City of Hope National Medical Center City of Hope is a private, not-for-profit clinical research center, hospital and graduate school located in Duarte, California, United States. The center's main campus resides on of land adjacent to the boundaries of Duarte and Irwindale, with ...
, according to one of her websites.Goaaaaal.com


Charity work

In the 1980s she dedicated her time to feminist projects and the film arts by organizing 'PEP' (Principals, Equality, and Professionalism in Films). Sheffield is working in support of the We Shall Overcome Foundation and represented Butler Films LLC on behalf of Lee Daniels in the legal case to place the iconic anthem "We Shall Overcome" into Public Domain.The case was won on January 26, 2018. We Shall Overcome has been officially placed into Public Domain.


Filmography

;Producer * ''Rock The Vote'' (1999 PSA) * ''
Knockout A knockout (abbreviated to KO or K.O.) is a fight-ending, winning criterion in several full-contact combat sports, such as boxing, kickboxing, muay thai, mixed martial arts, karate, some forms of taekwondo and other sports involving striking, a ...
'' (2000) * ''Extreme Bikers'' (2000) * ''Sturgis 60th Anniversary'' (2000) * ''Women on Wheels'' (2000) * '' The Life'' (2000) * ''Leather, Boots and Tattoos'' (2000) * '' The Woodsman'' (2004) * ''
Shadowboxer ''Shadowboxer'' is a 2005 crime thriller film directed by Lee Daniels and starring Cuba Gooding Jr., Helen Mirren, and Mo'Nique. It opened in limited release in six cities: New York, Los Angeles, Washington, D.C., Baltimore, Philadelphia, and ...
'' (2005) * '' Precious (2009) * '' The Paperboy'' (2012) * ''
Lee Daniels' The Butler ''The Butler'' (full title ''Lee Daniels' The Butler'') is a 2013 American historical drama film directed and co-produced by Lee Daniels and with a screenplay by Danny Strong. It is inspired by Wil Haygood's ''Washington Post'' article "A But ...
'' (2013) * '' We Shall Overcome: The Documentary'' (2018) * '' The United States vs Billie Holiday'' - Film '' (2021) * '' Billie Was a Black Woman'' - Podcast '' (2021) ;Music coordinator * '' Loving Couples'' (1980) * '' The Last Song'' (1980) * ''Motown 25: Yesterday, Today & Forever (1983 TV Special)'' (1983) * ''Motown 30: What's Goin' On! (1990 TV Special)'' (1990) * ''
Knockout A knockout (abbreviated to KO or K.O.) is a fight-ending, winning criterion in several full-contact combat sports, such as boxing, kickboxing, muay thai, mixed martial arts, karate, some forms of taekwondo and other sports involving striking, a ...
'' (2000) * ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' (13 episodes, 2015) * ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' (18 episodes, 2016) * ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' (18 episodes, 2017) * ''
Star A star is an astronomical object comprising a luminous spheroid of plasma (physics), plasma held together by its gravity. The List of nearest stars and brown dwarfs, nearest star to Earth is the Sun. Many other stars are visible to the naked ...
'' (Pilot episode, 2017) * ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' (18 episodes, 2018)


References


External links

* * {{DEFAULTSORT:Sheffield, Simone American film producers American television producers American women television producers Year of birth missing (living people) Living people 21st-century American women