Simon Huck (born November 5, 1983) is the principal owner of the public relations firm Command Entertainment Group and a marketing executive who launched the sci-fi A. Human exhibition in 2018.Robertson, Adi
“A. Human Is A Sci-Fi Fashion Show About Changing Your Body Instead Of Your Clothes”
The Verge. September 13, 2018Kirkpatrick, Emily
“Meet the man behind Kim Kardashian and Chrissy Teigen's bizarre fashion 'implants'”
Page Six. September 20, 2018 He is also known for his association with celebrities, specifically

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex ...

, and his appearance in her reality shows, as well as starring in his own reality series called ''

The Spin Crowd ''The Spin Crowd'' is an American reality television series on E! that debuted August 22, 2010. The series chronicles the lives of six employees who all work for a Hollywood public relations Public relations (PR) is the practice of managin ...

'', which covered Command PR and was executive produced by Kardashian.

Early life and public relations career

Huck was born in

Ottawa, Ontario Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...

, Canada. During his teenage years, he studied acting at Canterbury High School in their specialized arts program. He moved to New York City in 2005 to begin working for high-profile publicist

Lizzie Grubman Elizabeth Grubman (born January 30, 1971) is an American publicist, manager and socialite. In 2002, Grubman served 38 days in jail for an incident where she intentionally backed a Mercedes SUV into a crowd, injuring 16 people. Early life She is t ...

. One of Huck's first projects was Sean Comb's White Party in the Hamptons.Keating, Caitlin
"Kardashian Bestie Simon Huck is Selling You Beer and Shampoo"
The New York Times. Jan. 12, 2018 Huck joined Command PR in 2006 and became partner in 2010, which was shown on an episode of The Spin Crowd.Deeken, Amy
“Spin Crowd Staffer Quits, Then is Made Partner.”
Huffpost TV. Oct. 11, 2010 In 2013, Huck bought

Jonathan Cheban Foodgod (born Jonathan Cheban; 21 February 1974) is an American reality television personality, entrepreneur and former publicist. He has made appearances on the show ''Keeping Up with the Kardashians'' and its spinoffs. Early life Cheban was b ...

’s share of Command PR and became the Principal. Under Huck’s leadership, Command PR continued to expand its presence in the

influencer marketing Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social infl ...

industry while developing some of the most successful celebrity campaigns for global brands. In 2017 the company was relaunched as Command Entertainment Group in recognition of its multidimensional service offerings within the entertainment and PR landscapes. As an established industry expert, Huck has offered his expertise to brands looking to align with talent who can authentically strengthen campaign messaging, which he spoke about extensively in a September 2017 Hypebeast interview.Dike, Jason
"Do Lifestyle Ambassador Deals Really Mean Anything?"
Hypebeast. September 7, 2017 He has also been featured in publications including DuJour Caminiti, Kasey
"24 Hours With Simon Huck"
DuJour. September 2, 2017 and Coveteur.Lehava, Noah
"Meet Simon Huck, The High-Profile Celebrity Marketing Exec and the Kardashian Best Friend"
Coveteur. August 17, 2017 In January 2018,

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

Style published a feature story describing Huck's rise in the entertainment industry and close friendship with the Kardashians. According to the article, Command Entertainment Group serves over 100 brands annually. Kardashian told The New York Times, "He's the definition of loyal. I feel like you need to surround yourself with people who make you laugh and keep your spirit alive as you grow and evolve."

Reality television

Huck and then-business partner Cheban have appeared on reality television shows, ''

Keeping Up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family, airing b ...

'', '' Kourtney and Khloe Take Miami'', and ''

Kourtney and Kim Take New York ''Kourtney and Kim Take New York'' is an American reality television series that premiered January 23, 2011, on E! and ran for two seasons. The series followed sisters Kim Kardashian and Kourtney Kardashian as they opened a Dash boutique in New ...

''. In 2010, Huck and Cheban starred in their own reality series, ''

'', which was produced by Kim Kardashian and aired on E!. The show took viewers inside Huck's agency and focused on his unorthodox approach to their businesses as they worked with A-list celebrities, designers, and big-time clients.Garron, Barry
"The Spin Crowd - TV Review"
True Hollywood Reporter. October 10, 2010 The Spin Crowd debuted to 2.53 million viewers, making it one of the most watched premieres in its time slot. Huck continues to be a fan-favorite 'supporting cast member' on 'KUWTK.' On a Reddit discussion, fans were asked who they thought was the best “supporting cast member,” several names were mentioned, but none more so than the creative entrepreneur, Huck.

A. Human

In September 2018, Huck launched an immersive live storytelling brand called Society of Spectacle,Estiler, Keith
"Simon Huck's A. Human Exhibition Spotlights Otherworldly Body Modifications"
Hypbeast. September 5, 2018 designed to excite, provoke, and entertain audiences around the world. SOS's first exhibition, A. Human, an immersive theatrical experience showcasing body modifications from the future launched on September 4, 2018 to critical acclaim. Huck told

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

, "We wanted to use the future of fashion and the future of self-expression as a way to look at the future. That is how the ethos of A. Human formed."Yotka, Steff
"Would You Get High Heels Implanted Into Your Feet? This Exhibit Wants You to Consider It"
Vogue. August 27, 2018 The exhibition generated worldwide publicity and, according to Vogue, was the most talked-about thing at New York Fashion Week.Barsamian, Edward
"Simon Huck's A. Human Line Is Going to Be the Most Talked-About Thing At Fashion Week"
Vogue. September 5, 2018 As part of the PR campaign for the installation, Huck enlisted Kim Kardashian,

Andreja Pejic Andreja ( sr, Андреја) is a given name. Notable people with the name include: *Andreja Apostolović (born 1996), Serbian football midfielder *Andreja Efremov (born 1992), Macedonian footballer *Andreja Gomboc (born 1969), Slovenian astrophys ...

Chrissy Teigen Christine Diane Teigen (born November 30, 1985) is an American model and television personality. She made her professional modeling debut in the annual ''Sports Illustrated'' Swimsuit Issue in 2010 and later appeared on the 50th anniversary co ...

, and

Tan France Tanveer Wasim "Tan" France ( Safdar; born 20 April 1983) is a British-American fashion designer and television personality. Of Pakistani descent, he is one of the first openly gay South Asian men on a major show and one of the first out Muslim ...

,Munzenrieder, Kyle
"Kim Kardashian, Chrissy Teigen, and Tan France Temporarily Mutate Themselves for Fashion"
W. August 27, 2018 to sport some of the far-out fashions in the A. Human line on social media. Kim Kardashian, for example, posted a video on Instagram with an "implanted" necklace (actually a

prosthetic makeup Prosthetic makeup also called special make-up effects and FX prosthesis) is the process of using prosthetic sculpting, molding and casting techniques to create advanced cosmetic effects. Prosthetic makeup goes back to the beginning of film makin ...

appliance) that synched to the beat of her heart, while Teigen wore skin sculpted feathers, blurring the line between what's real and fake in the world of A. Human.Cascone, Sarah
"Is Body Modification the Future of Fashion? This New Pop-Up Museum Envisions A Creepy Craze"
artnet news. September 5, 2018 The A. Human exhibition included work by two key contributors, The Pinnacle, an exclusive avant-garde design by former

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

creative director

Nicola Formichetti Nicola Formichetti (; born 31 May 1977) is a fashion director and fashion editor. Born in Japan, he is most widely known as the artistic director of the Italian fashion label Diesel and for being a frequent collaborator with singer-songwriter Lad ...

, and visionary makeup artist Isamaya Ffrench.Lastoe, Stacey
"Are these unnerving body modifications the future of fashion?"
CNN. September 17, 2018 A. Human debuted a day before the start of

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...

. While the show raises questions around biology and technology, it is more about re-imagining the future of fashion, Huck tells CNN, "If you could change your body as easily as you would (change) your clothing, would you?"

Personal life

In 2014, Huck purchased a house in

Montauk, Long Island Montauk ( ) is a hamlet and census-designated place A census-designated place (CDP) is a Place (United States Census Bureau), concentration of population defined by the United States Census Bureau for statistical purposes only. CDPs have be ...

.Kell, Jennifer Gould
"Kim Kardashian’s PR pal buys $2M Long Island home"
New York Post. Nov. 26, 2014 The beachfront property underwent extensive renovation in 2016 and was featured in

Hamptons Magazine ''Hamptons'' is a magazine founded by Randy Schindler in 1978 and published thirteen times throughout the year focused on real estate, interior design, fashion, art, culture, dining, entertainment, fitness, and philanthropy. The magazine was subs ...

that year.Sieracki, Jill
"How Simon Huck Created a Peaceful Montauk Home for Guests"
Hamptons Magazine. May 26, 2016 In 2016,

Architectural Digest ''Architectural Digest'' is an American monthly magazine founded in 1920. Its principal subjects are interior design and landscaping, rather than pure external architecture. The magazine is published by Condé Nast, which also publishes internati ...

published an exclusive featuring Huck's residence in

Greenwich Village, New York City Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village a ...

.Fernandez, Jennifer
"A Stylish New York Apartment for a Kardashian PR Powerhouse"
Architectural Digest. July 6, 2016 In January 2020, Huc
proposed
to Phil Riportella, a finance executive in Montauk, NY. For the beachside proposal, Huck got down on one knee in front of a message that read, "You better say yes," which he had spelled out in large stones. Simon Huck married Riportella November 2021.

External links

Command Entertainment Group

References

{{DEFAULTSORT:Huck, Simon 1983 births Living people American public relations people