The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys". The company's headquarters are located in

Fürth Fürth (; East Franconian: ; yi, פיורדא, Fiurda) is a city in northern Bavaria, Germany, in the administrative division ('' Regierungsbezirk'') of Middle Franconia. It is now contiguous with the larger city of Nuremberg, the centres of the ...

with operations in Lavans-lès-Saint-Claude and

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

. Over 70% of the whole turnover is generated through foreign market sales. The Simba Dickie Group has subsidiaries in 30 countries worldwide and 8 production facilities.

History

Dickie Toys was founded in 1971 by Wolfgang Sauerborn. After his death in 1993, Simba Toys took over this company. Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in

. In 1984, its Hong Kong office was established. The Simba Dickie Group was created in 1993 when the independent companies Simba Toys and Dickie Toys merged into single ownership. Over the years the company acquired additional toy manufacturers and brands. Simba, which started with 5 employees, has about 3,000 employees in 2018.

Simba acquisitions

* 1993 Dickie Toys – plastic toys * 1998 Eichhorn – wooden toys * 1999

Schuco Schuco is a German manufacturing company founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer in Nuremberg Germany's toy capital since early days. The company's specialty was making toy reproductions of cars and trucks in ti ...

– model cars * 2001 Noris-Spiele – creativity kits, games, and puzzles * 2004 Big – plastic toys * 2006 Nicotoy – plush animals * 2008 Smoby Toys – plastic toys and play furniture * 2008 Schipper – arts and crafts * 2010

Zoch Verlag The Zoch Verlag is a Munich-based publisher of games. Its pivotal point is games of skill made out of wood - or with a high proportion of wood — for children and families. In addition, it has games in which the tactical skills of the players ar ...

– board games * 2010

Majorette A majorette is a baton twirler whose twirling performance is often accompanied by dance, movement, or gymnastics; they are primarily associated with marching bands during parades. Majorettes can also spin knives, fire knives, flags, light-up ...

- model cars * 2010

Solido Solido is a French manufacturing company based in Oulins, west of Paris, which produces die-cast scale model cars, military vehicles, and commercial vehicles. Vehicles are usually made of zamac alloy in varying scales. Typically, Solido's main ...

– model cars * 2010 Heros – wooden toys * 2013

Märklin Gebr. Märklin & Cie. GmbH or Märklin (MÄRKLIN or MAERKLIN in capital letters) is a German toy company. The company was founded in 1859 and is based at Göppingen in Baden-Württemberg. Although it originally specialised in doll house accesso ...

– model railways * 2019

Jada Toys Jada Toys, Inc. is an American manufacturer of collectible scale model cars, figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li. Jada's products are predominantly aimed at the collectible market, and are ...

– die-cast and plastic vehicles

Awards

* Product Design Award 2006 for the new Big

Bobby Car A Bobby Car is a toy car designed for children from the age of around twelve months. The Classic model is red, made of plastic and is about 60 cm long and 40 cm high. It has four wheels. The car has been produced by the BIG company since ...

References

{{reflist 1982 establishments in West Germany Companies based in Bavaria Toy companies of Germany Toy companies established in 1982 German companies established in 1982