Silverbird Cinemas
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The Silverbird Group is a diversified multi-media company with holdings in Radio, Television, Real Estate, and Cinemas headquartered in
Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national ca ...
, Nigeria. The company was established in 1980 by
Ben Murray-Bruce Benedict Murray-Bruce (born 18 February 1956) is a Nigerian business magnate and politician. He is the founder of Silverbird Group. A member of the People's Democratic Party, he was elected to the Senate of Nigeria in March 2015 where he rep ...
and counts
Silverbird Cinemas The Silverbird Group is a diversified multi-media company with holdings in Radio, Television, Real Estate, and Cinemas headquartered in Lagos, Nigeria. The company was established in 1980 by Ben Murray-Bruce and counts Silverbird Cinema, Silverbir ...
and the
Most Beautiful Girl in Nigeria Most Beautiful Girl in Nigeria – often abbreviated as MBGN – is a pageant organised by Silverbird Group with the main purpose of sending representatives to international competitions. Originally known as Miss Universe Nigeria, it was rena ...
(MBGN) and Mr Nigeria pageants amongst its holdings. Its businesses divisions are Silverbird Properties, Silverbird Film Distribution, Silverbird Communications, Silverbird Cinemas, Silverbird Production, and Dream Magic Studios. In November 2022, the company signed a $145 Million financing deal with the
African Export-Import Bank African or Africans may refer to: * Anything from or pertaining to the continent of Africa: ** People who are native to Africa, descendants of natives of Africa, or individuals who trace their ancestry to indigenous inhabitants of Africa *** Ethn ...
to construct the
Ben Murray-Bruce Studios and Film Academy Ben is frequently used as a shortened version of the given names Benjamin, Benedict, Bennett or Benson, and is also a given name in its own right. Ben (in he, בֶּן, ''son of'') forms part of Hebrew surnames, e.g. Abraham ben Abraham ( he, ...
(BMB Studios and Film Academy) in
Eko Atlantic City Eko Atlantic, officially Nigeria International Commerce city, also known as Eko Atlantic City, or the initials E.A.C. and E.A., is a planned city of Lagos State, Nigeria, being constructed on land reclaimed from the Atlantic Ocean. Upon completion ...
, in what is reported to be West Africa's largest educational and film studio complex.


History

The origins of firm began in June 1980, when Benedict Murray-Bruce, son of a former UAC executive, secured funds from his family to start a music promotion enterprise. The business began during Nigeria's Second Republic and was involved in promotion of American music artists in Nigeria, the firm organized promotions for such bands as
The Whispers The Whispers is an American group from Los Angeles, California, who have scored hit records since the late 1960s. They are best known for their two number one R&B singles, " And the Beat Goes On" in 1980 and "Rock Steady" in 1987. The Whispers ...
,
Shalamar Shalamar () is an American R&B and soul music vocal group active since the late 1970s and throughout the 1980s. Shalamar's classic line-up on the SOLAR label consisted of Howard Hewett, Jody Watley, and Jeffrey Daniel, together with dancer ...
,
Lakeside Lakeside or Lake Side may refer to: Places Australia * Lakeside College, Pakenham, Victoria * Lakeside Joondalup Shopping City, Joondalup, Western Australia * Lakeside, near Reservoir, Victoria * Lakeside International Raceway, Pine Rivers, Quee ...
and
Carrie Lucas Carrie Lucas (born November 5, 1945) is an American R&B singer, born in Carmel, California. In 1976, she was signed to Soul Train Records. Lucas released six studio albums over seven years, with Soul Train and Solar Records. Lucas was married ...
. The enterprise later delved into a dancing competition. The group later expanded into beauty pageant. In the 1990s, after the government liberalized the radio air waves, Silverbird established Rhythm 93.7 FM, initially, promoting a less talk more music brand. The radio started with old school jams and later began playing Afro hip hop. Though, Murray-Bruce also wanted a television license, his application was delayed as a result of conflicts with the management of the
Nigerian Broadcasting Commission The National Broadcasting Commission is the broadcast regulator of the Federal Republic of Nigeria. The commission was set up on August 24, 1992, by Decree 38 of 1992 later amended as an act of the National Assembly by Act 55 of 1999 and now known ...
. In 1999, Bruce was appointed director of NTA and was soon able to get approval for Silverbird Television. The television station initially filled programming slots with syndicated foreign shows.


Silverbird Productions

Silverbird Productions is a division of the company that organizes the
Most Beautiful Girl in Nigeria Most Beautiful Girl in Nigeria – often abbreviated as MBGN – is a pageant organised by Silverbird Group with the main purpose of sending representatives to international competitions. Originally known as Miss Universe Nigeria, it was rena ...
pageant which began as Miss Universe Nigeria in 1983 but was later renamed to its present name. This division is also responsible in the organization of the Mr Nigeria pageant.


Silverbird Communications

The Silverbird Communications comprises the company's radio station Rhythm 93.7 FM and Silverbird Television.
Rhythm 93.7 FM Lagos Rhythm 93.7 FM Lagos is an English speaking commercial radio station located in Victoria Island, Lagos after it was moved from its base in Lekki, Lagos. The station broadcasts an urban contemporary radio format, playing a variety of music genres ...
was established in 1997 while Silverbird Television commenced transmission in Lagos in 2003. In 2002, Rhythm 93.7 FM Port Harcourt was established and Silverbird TV was also set up. In 2008 Rhythm 93.7 FM Jos was established to serve as the bedrock of entertainment in the media space on the Plateau


Silverbird Cinemas

The Silverbird Cinema is one of the biggest cinema chains in
West Africa West Africa or Western Africa is the westernmost region of Africa. The United Nations defines Western Africa as the 16 countries of Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Maurit ...
with 69 screens in branches across Nigeria,
Accra Accra (; tw, Nkran; dag, Ankara; gaa, Ga or ''Gaga'') is the capital and largest city of Ghana, located on the southern coast at the Gulf of Guinea, which is part of the Atlantic Ocean. As of 2021 census, the Accra Metropolitan District, , ...
and
Nairobi Nairobi ( ) is the capital and largest city of Kenya. The name is derived from the Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows through the city. The city proper ha ...
. The first cinema was opened in May 2004 at the Silverbird Galleria in Victoria Island, Lagos. Massive commercial success has given rise to the opening of additional multiplexes in different locations across Nigeria. , Silverbird has cinemas in the following cities in Nigeria: Abuja, Lagos, Uyo, Warri and Port Harcourt.


Silverbird Properties

Silverbird Properties is one of the fastest growing divisions of the company. This division is responsible for all real-estate related activities and it currently operates in
Bayelsa State Bayelsa is one of the states in the South-South region of Nigeria, located in the core of the Niger Delta region. Bayelsa State was created in 1996 and was carved out from Rivers State, making it one of the newest states in the federation. Yenag ...
and
Akwa Ibom State Akwa Ibom State is a state in the South-South geopolitical zone of Nigeria, bordered on the east by Cross River State, on the west by Rivers State and Abia State, and on the south by the Atlantic Ocean. The state takes its name from the Qua Iboe ...
.


Silverbird Film Distribution

This division of the company is responsible for all film distribution activities.


Silverbird Mall

The Silverbird Mall is located in
Victoria Island Victoria Island ( ikt, Kitlineq, italic=yes) is a large island in the Arctic Archipelago that straddles the boundary between Nunavut and the Northwest Territories of Canada. It is the List of islands by area, eighth-largest island in the world, ...
, Lagos. It consists of the popular
Silverbird Galleria Silverbird Galleria is a shopping mall and entertainment centre in Victoria Island, Lagos. History Silverbird Galleria was established in 2004 by Silverbird Group, a media and real estate company founded by Ben Murray-Bruce in the 1980s. The mov ...
.


References


External links


Official Website

Silverbird Group
on
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{{Shopping malls in Nigeria 1980 establishments in Nigeria Mass media companies of Nigeria Entertainment companies of Nigeria Film production companies of Nigeria Companies based in Lagos Entertainment companies established in 1980 Real estate companies established in 1980 Real estate companies of Nigeria