"Sigue" is a song by Colombian singer

J Balvin José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer and songwriter. He has been referred to as the " Prince of Reggaeton" (from Spanish: "Príncipe del Reggaetón"), and is one of the best-sell ...

and British singer-songwriter

Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...

. It was released as a single through

Universal Music Latin Entertainment Universal Music Latin Entertainment, a division of Universal Music Group, is a record company specialized in producing and distributing Latin music in Mexico, the United States, and Puerto Rico. UMLE includes famous Latin music labels such as Uni ...

on 25 March 2022, concurrently with their other collaboration, "

Forever My Love "Forever My Love" is a song by Colombian singer J Balvin and English singer-songwriter Ed Sheeran. It was released as a single through Universal Music Latin Entertainment on 25 March 2022, concurrently with their other collaboration, "Sigue". Th ...

". The song was solely produced by

Tainy Marcos Efraín Masís Fernández (born August 9, 1989), known professionally as Tainy, is a Puerto Rican record producer and songwriter. Born and raised in San Juan, Puerto Rico, he entered the world of reggaeton with his work on ''Mas Flow 2' ...

Background and composition

On 21 March 2022, through a social media post for promoting the two songs, Sheeran said that he and Balvin met in a gym in New York in 2021, which led to them having lunch and coffee and tea together that day, and then chatting with each other. He was performing shows in the area for Christmas at the time and the two artists met up in a recording studio and wrote "Sigue" and "Forever My Love". Sheeran added that "it was a proper challenge learning Spanish for this and I had so much fun doing it". About collaborating with Sheeran, Balvin stated that "I wanted him to come to the world of

reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

and he invited me to his world as well" and "it was really cool hearing him in Spanish and we hope that you all love the songs as much as we do". Sheeran was also interviewed by the New Zealand channel ''Project NZ'' the week before the release of the songs and referred to his next release as "something else that's a bit more of a curveball" and that it would be releasing in ten days, but added that "I don't think it's gonna be a massive hit in New Zealand though" and "it's more gonna be a big hit somewhere else", giving a hint by stating that "when you hear it you'll understand". Writing for ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

'', Jason Lipshutz felt that "J Balvin and Ed Sheeran are both global superstars adept at crafting club-ready pop and heartfelt

balladry A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...

, and on a new collaborative two-pack, the pair delivers two sides of their artistry while feeding off one another's energy" and "Sheeran sounds confident crooning in Spanish", adding that "Balvin offers bare emotion" with "a party atmosphere on the island-flavored" song. "Sigue" is a pop,

, and

dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...

ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...

that is set in the key of

B minor B minor is a minor scale based on B, consisting of the pitches B, C, D, E, F, G, and A. Its key signature has two sharps. Its relative major is D major and its parallel major is B major. The B natural minor scale is: : Changes neede ...

Music video

The official music video for "Sigue" premiered on Balvin's

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel alongside the release of the song and "Forever My Love" on 25 March 2022. It shows the two artists having fun together in a luxury hotel.

Charts

References

{{authority control 2022 singles 2022 songs J Balvin songs Ed Sheeran songs Songs written by J Balvin Songs written by Ed Sheeran Songs written by Tainy Songs written by Justin Quiles Song recordings produced by Tainy 2020s ballads Pop ballads

Background and composition

Music video

Charts

See also

References