![Toothpasteonbrush](https://upload.wikimedia.org/wikipedia/commons/4/49/Toothpasteonbrush.jpg)
Toothpaste is a
gel
A gel is a semi-solid that can have properties ranging from soft and weak to hard and tough. Gels are defined as a substantially dilute cross-linked system, which exhibits no flow when in the steady-state, although the liquid phase may still dif ...
dentifrice
Dentifrices, including toothpowder and toothpaste, are agents used along with a toothbrush to clean and polish natural teeth. They are supplied in paste, powder, gel, or liquid form. Many dentifrices have been produced over the years, some focus ...
used in conjunction with a
toothbrush
A toothbrush is an oral hygiene tool used to clean the teeth, gums, and tongue. It consists of a head of tightly clustered bristles, atop of which toothpaste can be applied, mounted on a handle which facilitates the cleaning of hard-to-reach ar ...
to help clean and maintain the aesthetics and health of
teeth
A tooth ( : teeth) is a hard, calcified structure found in the jaws (or mouths) of many vertebrates and used to break down food. Some animals, particularly carnivores and omnivores, also use teeth to help with capturing or wounding prey, t ...
.
Toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...
is used to promote
oral hygiene
Oral hygiene is the practice of keeping one's mouth clean and free of disease and other problems (e.g. bad breath) by regular brushing of the teeth (dental hygiene) and cleaning between the teeth. It is important that oral hygiene be carried out ...
; it functions as an abrasive agent that helps to remove
dental plaque
Dental plaque is a biofilm of microorganisms (mostly bacteria, but also fungi) that grows on surfaces within the mouth. It is a sticky colorless deposit at first, but when it forms tartar, it is often brown or pale yellow. It is commonly found be ...
and food from the teeth, works to suppress
halitosis
Bad breath, also known as halitosis, is a symptom in which a noticeably unpleasant breath odour is present. It can result in anxiety among those affected. It is also associated with depression and symptoms of obsessive compulsive disorder. ...
, and delivers active ingredients such as
fluoride or
xylitol
Xylitol is a chemical compound with the formula , or HO(CH2)(CHOH)3(CH2)OH; specifically, one particular stereoisomer with that structural formula. It is a colorless or white crystalline solid that is freely soluble in water. It can be classifi ...
to the teeth and gums to help prevent
tooth decay
Tooth decay, also known as cavities or caries, is the breakdown of teeth due to acids produced by bacteria. The cavities may be a number of different colors from yellow to black. Symptoms may include pain and difficulty with eating. Complicatio ...
(cavity) and gum disease (
gingivitis
Gingivitis is a non-destructive disease that causes inflammation of the gums. The most common form of gingivitis, and the most common form of periodontal disease overall, is in response to bacterial biofilms (also called plaque) that is attached ...
).
[American Dental Association Description of Toothpaste]
Toothpastes
![Chlorodont-Werbung 1949](https://upload.wikimedia.org/wikipedia/commons/4/48/Chlorodont-Werbung_1949.jpg)
This list includes notable brands of toothpaste, both historic and contemporary.
* Aim: a brand of toothpaste from
Church and Dwight. Aim was introduced in 1973 by
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
, and the brand was purchased by Church and Dwight in 2003.
* Aquafresh: available since 1973, it is manufactured by consumer healthcare product maker
GlaxoSmithKline.
*
Babool
''Vachellia nilotica'', more commonly known as ''Acacia nilotica'', and by the vernacular names of gum arabic tree, babul, thorn mimosa, Egyptian acacia or thorny acacia, is a flowering tree in the family Fabaceae. It is native to Africa, the Mi ...
: launched in by ''Balsara Hygiene'' in 1987, Babool is made from the bark of the
Babool tree, which has traditionally been used to clean teeth in India.
*
Binaca: an oral hygiene brand that is marketed in India and owned by
Dabur
Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) ...
.
*BlueM: a leading oral health brand based in The Netherlands
*
BioMIn F
Biomin is an animal health and nutrition company headquartered in Inzersdorf-Getzersdorf, Austria that develops and produces feed additives and premixes for livestock animals including swine, poultry, dairy and beef cattle as well as aquaculture ...
: BioMin F Toothpaste
*
Cedel
Clearstream is a financial services company that specializes in the settlement of securities transactions and is owned by Deutsche Börse AG. It provides settlement and custody as well as other related services for securities across all asset c ...
: Australian brand owned by
Heritage Brands
Heritage may refer to:
History and society
* A heritage asset is a preexisting thing of value today
** Cultural heritage is created by humans
** Natural heritage is not
* Heritage language
Biology
* Heredity, biological inheritance of physical c ...
*
Close-Up: marketed by Unilever,
it was launched in 1967 and was the first gel toothpaste in the world.
*
Colgate: marketed by
Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873.
*
Crest
Crest or CREST may refer to:
Buildings
*The Crest (Huntington, New York), a historic house in Suffolk County, New York
*"The Crest", an alternate name for 63 Wall Street, in Manhattan, New York
*Crest Castle (Château Du Crest), Jussy, Switzerla ...
: a
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
product. At first it used
stannous fluoride
Tin(II) fluoride, commonly referred to commercially as stannous fluoride (from Latin ', 'tin'), is a chemical compound with the formula SnF2. It is a colourless solid used as an ingredient in toothpastes.
Oral health benefits
Stannous fluoride wa ...
, marketed as "Fluoristan" (this was also the original brand name it was sold under—it was later changed from "Fluoristan" to "Crest ''with'' Fluoristan").
*
Dabur
Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) ...
: first introduced in India by Dr. S.K. Burman in 1884.
* Dant Kanti: introduced in India by
Patanjali Ayurved
Patanjali Ayurved is an Indian multinational conglomerate holding company, based in Haridwar, India. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi, with manufacturing units and headquarters in the industrial area of ...
. It is now one of the top selling toothpaste brands in India.
*
Darlie
Darlie (originally known as Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in Hong Kong with manufacturing facilities in Zhongsh ...
: first manufactured in Shanghai in 1933 and later based in Hong Kong and
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
, Hawley & Hazel was acquired in 1985 by the United States corporation Colgate-Palmolive, although the product is not marketed by Colgate-Palmolive.
*
Doramad Radioactive Toothpaste
Doramad Radioactive Toothpaste (''Doramad Radioaktive Zahncreme'') was a brand of toothpaste produced in Germany by Auergesellschaft of Berlin from the 1920s through World War II. It was known for containing thorium, a radioactive metal, and is ...
: produced from 1940 to 1945 in Germany by
Auergesellschaft of Berlin, it contained small amounts of
thorium
Thorium is a weakly radioactive metallic chemical element with the symbol Th and atomic number 90. Thorium is silvery and tarnishes black when it is exposed to air, forming thorium dioxide; it is moderately soft and malleable and has a high ...
, although later analysis showed its radioactivity levels to be very low.
* Dr. Lyon's Tooth Powder: a brand of powdered dentifrice mainly popular during the mid twentieth century. It is still available today in independent drug stores and certain drug store chains. Created by Dr. I. W. Lyon, D.D.S.
*
Elmex: sold since 1962, was manufactured by
GABA International AG, a Swiss manufacturer of branded oral care products. GABA International AG was acquired by
Colgate-Palmolive in December 2003.
*
Euthymol
Euthymol is a brand of antiseptic, fluoride-free toothpaste distributed by LG H&H UK that is characterised by its bright pink colour and medicinal taste. It is also notable for its packaging, which is old fashioned, having merely a pattern and the ...
: a brand of
antiseptic
An antiseptic (from Greek ἀντί ''anti'', "against" and σηπτικός ''sēptikos'', "putrefactive") is an antimicrobial substance or compound that is applied to living tissue/skin to reduce the possibility of infection, sepsis, or putre ...
, fluoride-free toothpaste distributed by
Johnson & Johnson that is characterised by its bright pink colour and medicinal taste. The antiseptic ingredient in the product is
thymol
Thymol (also known as 2-isopropyl-5-methylphenol, IPMP), , is a natural monoterpenoid phenol derivative of ''p''-Cymene, isomeric with carvacrol, found in oil of thyme, and extracted from ''Thymus vulgaris'' (common thyme), ajwain, and vari ...
.
*
Gleem
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later ...
: a brand of toothpaste made by the Procter & Gamble company.
*
Ipana
Ipana was a toothpaste product manufactured by Bristol-Myers Company. The wintergreen flavored toothpaste (0.243% sodium fluoride was its active ingredient) reached its peak market penetration during the 1950s in North America. Marketing of Ipan ...
a popular toothpaste during the 20th century, first introduced in 1901 by
Bristol-Myers
The Bristol Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the ''Fortune'' 500 list of the lar ...
of New York. The brand is now owned by Maxill Inc. of Canada. The famous
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s.
*
Grants of Australia is an Australian brand of oral hygiene
*
Kalodont: discontinued in 1981, it was originally produced by
F. A. Sarg’s Sohn & Co. from
Vienna
en, Viennese
, iso_code = AT-9
, registration_plate = W
, postal_code_type = Postal code
, postal_code =
, timezone = CET
, utc_offset = +1
, timezone_DST ...
and first sold in
Austria-Hungary
Austria-Hungary, often referred to as the Austro-Hungarian Empire,, the Dual Monarchy, or Austria, was a constitutional monarchy and great power in Central Europe between 1867 and 1918. It was formed with the Austro-Hungarian Compromise of ...
in 1887. It later became widely distributed, in 34 other countries, and obtained a near-monopoly status that caused the word "kalodont" to become synonymous with the word for "tooth paste" in
South Slavic languages. It was also available in Russia in 1927.
*
Macleans
''Maclean's'', founded in 1905, is a Canadian news magazine reporting on Canadian issues such as politics, pop culture, and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian persp ...
: a brand of
toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...
by
GlaxoSmithKline, introduced in UK in the 1930s by the Maclean's Company which was taken over by the Beecham Group and eventually by SKB. Sold and made in many countries and available in the US until the early 1980s, now marketed in Australia and New Zealand.
*
Kolynos Kolynos was the name of a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995.
The products were very popular in the thirties and forties, and sponsored several well-known radio programs, ...
as the name of an old-time line of oral care products that was created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995.Although not now readily available in the US, the brand remains strong in Latin America, and also manufactured in Hungary. In Brazil, for instance, Kolynos was the second best-selling brand, after Colgate itself.
*
K P Namboodiri's herbal toothpaste is an ayurvedic dental product manufactured by Ramco Herbals pvt ltd and marketed by K P Namboodiri's Ayurvedics based from Shornur, Kerala, India.
*
Mentadent: a brand name for a line of dental products manufactured by Unilever everywhere but United States and
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, where it was acquired by the Church & Dwight Company in 2003.
*
Mentadent SR formerly named "Gibbs SR", is a brand of toothpaste owned by Unilever.
*
Meswak
Meswak (also referred to as ''Miswak'') is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998. The toothpaste is marketed as a herbal toothpaste as it is made from extracts of the ''Salvadora persica'' plant ...
:
launched in India by ''Balsara Hygiene'' in 1998,
it is marketed as a
herbal
A herbal is a book containing the names and descriptions of plants, usually with information on their medicinal, tonic, culinary, toxic, hallucinatory, aromatic, or magical powers, and the legends associated with them.Arber, p. 14. A herbal m ...
toothpaste.
It is prepared from extracts of the
Salvadora persica
''Salvadora persica'' or the toothbrush tree is a small evergreen tree native to India, the Middle East and Africa. Its sticks are traditionally used as a natural toothbrush called ''miswak'' and are mentioned by the World Health Organization f ...
plant.
*
Oral-B
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Califo ...
: a brand of the
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
company. Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and
mouthwash
Mouthwash, mouth rinse, oral rinse, or mouth bath is a liquid which is held in the mouth passively or swilled around the mouth by contraction of the perioral muscles and/or movement of the head, and may be gargled, where the head is tilted back ...
es. It has been owned by American multinational
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
(P&G) since 2006.
*
Oxygenol: Finnish toothpaste brand manufactured by Finnish Company Berner Oy
*
Parodontax
Parodontax is a brand name of toothpaste and mouthwash currently owned by Haleon, previously GSK.
History
Parodontax toothpaste was developed in 1937 by German dentist Dr. Focke. The product was originally based on sodium bicarbonate. Consequent ...
: is a brand name of toothpaste and mouthwash currently owned by
GlaxoSmithKline and was developed in 1937 in Germany.
*
Peak toothpaste; a brand of toothpaste featuring baking soda produced by
Colgate-Palmolive, circa 1973–1977.
*
Pepsodent
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights t ...
: a brand of
toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...
with a minty flavour derived from
sassafras
''Sassafras'' is a genus of three extant and one extinct species of deciduous trees in the family Lauraceae, native to eastern North America and eastern Asia.Wolfe, Jack A. & Wehr, Wesley C. 1987. The sassafras is an ornamental tree. "Middle ...
. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient ''Irium''. Irium is another word for
sodium lauryl sulfate
Sodium dodecyl sulfate (SDS) or sodium lauryl sulfate (SLS), sometimes written sodium laurilsulfate, is an organic compound with the formula . It is an anionic surfactant used in many cleaning and hygiene products. This compound is the sodium Salt ...
, an inexpensive
ion
An ion () is an atom or molecule with a net electrical charge.
The charge of an electron is considered to be negative by convention and this charge is equal and opposite to the charge of a proton, which is considered to be positive by conve ...
ic
surfactant.
[Susan Budavari, Maryadele J. O'Neil, Ann Smith, Patricia E. Heckelman, Joanne F. Kinneary. 1996. The Merck Index, twelfth edition. Merk & Co., Inc.: White house Station, NJ. Page 1478] It was first introduced in the US in 1915 by the Pepsodent Company of Chicago, later purchased by
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
in 1944.
*
Pomorin by Rubella is one of the most well-known Bulgarian toothpastes for its rich content of sea salts and Black sea lye, useful in treatment of periodontal disease.
*
Promise:
launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested
clove oil
Oil of clove, also known as clove oil, is an essential oil extracted from the clove plant, ''Syzygium aromaticum''. Clove oil is commonly used in aromatherapy and for flavoring food and some medicines. Madagascar and Indonesia are the main produce ...
."
*
Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
* R.O.C.S. - "unique toothpastes, which are made with natural ingredients using their own low-temperature technology, under the R.O.C.S. brand."
*
Sensodyne
Sensodyne is a brand name of toothpaste and mouthwash targeted at people with sensitive teeth. Sensodyne is owned by Haleon and is marketed under the name Shumitect in Japan.
Effectiveness
Sensodyne toothpastes work in different ways dependin ...
: a brand of
toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...
by
GlaxoSmithKline, marketed for people with sensitive teeth and/or
dentine hypersensitivity.
* Signal: marketed by Unilever.
*
Sozodont: a popular brand of oral hygiene product from the mid-nineteenth century to the early twentieth century. According to an 1889 issue of the journal ''American Druggist'', Sozodont was made from a liquid and powder mixture. The powder contained
orris root
Orris root (''rhizoma iridis'') is the root of '' Iris germanica'' and ''Iris pallida''. It had the common name of Queen Elizabeth Root.
Constituent chemicals
The most valued component of orris root is oil of orris (0.1–0.2%), a yellow-whi ...
,
carbonate of calcium, and
magnesia. The liquid contained
castile soap (soap made exclusively from vegetable oil),
glycerin
Glycerol (), also called glycerine in British English and glycerin in American English, is a simple triol compound. It is a colorless, odorless, viscous liquid that is sweet-tasting and non-toxic. The glycerol backbone is found in lipids known ...
, sizable portions of water and
alcohol, and, for flavoring, a small quantity of oil of
peppermint
Peppermint (''Mentha'' × ''piperita'') is a hybrid species of mint, a cross between watermint and spearmint. Indigenous to Europe and the Middle East, the plant is now widely spread and cultivated in many regions of the world.Euro+Med Plantba ...
,
clover
Clover or trefoil are common names for plants of the genus ''Trifolium'' (from Latin ''tres'' 'three' + ''folium'' 'leaf'), consisting of about 300 species of flowering plants in the legume or pea family Fabaceae originating in Europe. The genus ...
,
cinnamon, and
star anise, as well as, for coloring,
cochineal
The cochineal ( , ; ''Dactylopius coccus'') is a scale insect in the suborder Sternorrhyncha, from which the natural dye carmine is derived. A primarily sessile parasite native to tropical and subtropical South America through North Americ ...
(a dye made from an insect of the same name).
*
Stomatol: first sold in Sweden at the beginning of the 20th century, it was particularly notable as having been one of the first Swedish brands to recognize and to use the power of mass media.
* Stripe with hexachlorophene. Marketed by
Lever Brothers
Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making p ...
.
*
Tom's of Maine
Tom's of Maine is a brand name and manufacturing company of natural personal care products. Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006. The company's products are sourced and derived from nature, with for ...
: founded by
Tom and
Kate Chappell
Kate Cheney Chappell (born 1942) is an American businesswoman, artist, and manufacturer. She co-founded personal-care product manufacturer Tom's of Maine in 1970 as well as wool clothing manufacturer Ramblers Way in 2010 with her husband Tom ...
in 1970 with US$5,000. In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for US$100 million. The Chappells own the remaining sixteen percent.
*
Ultra Brite Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a tooth whitening, whitening toothpaste, its active ingredients are sodium bicarbonate, baking soda, hydrogen peroxide ...
: an American toothpaste and tooth-whitener marketed by
Colgate-Palmolive in the United States.
*
White Glo: established in NSW in 1993.
*
Zendium: a brand of toothpaste made by
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
and marketed in the Netherlands, Belgium, Germany and Scandinavia for some years, with its expansion into the French and Italian markets in 2015.
See also
*
Dental care
*
List of dental topics
References
External links
*
* {{Wiktionary-inline, Toothpaste
*
toothpaste brands