SignalDemand was a provider of

price optimization software Price optimization is the use of mathematical analysis by a company to determine how customers will respond to different prices for its products and services through different channels. It is also used to determine the prices that the company deter ...

for large food manufacturers. It was founded in 2004 by Michael R. Neal and was based in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

with its European headquarters in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. SignalDemand delivered solutions as a

software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

(SaaS). In 2013, the company was acquired by PROS. Customers included major meat and food producers such as

Fonterra Fonterra Co-operative Group Limited is a New Zealand multinational publicly traded dairy co-operative owned by around 9,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exce ...

Conagra Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

, and Hormel. Investors included Interwest Partners, Hummer Winblad Venture Partners, General Catalyst Partners, and Catamount Ventures. In December 2013, PROS acquired the company for $13.5 million.

References

{{reflist 2013 mergers and acquisitions Defunct software companies of the United States Manufacturing software Software companies established in 2004