Kantar Sifo, previously TNS Sifo and Sifo Research International, is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

operating in the field of

opinion An opinion is a judgment, viewpoint, or statement that is not conclusive, rather than facts, which are true statements. Definition A given opinion may deal with subjective matters in which there is no conclusive finding, or it may deal with f ...

and

social research Social research is a research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative. * Quantitative designs approach social phenomena through quantifiable ...

. Since 1967, Sifo has published its public opinion poll "Voter monitor" ( sv, Väljarbarometern) which analyses the party allegiances of Swedish voters. Sifo is also known for one of the largest media surveys in the world – ORVESTO Konsument, for which almost 50 thousand people (out of total of 9 million citizens) are interviewed every year about their media and consumption patterns. Kantar Sifo has its headquarters in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

History

The company was founded in 1954 as ''Svenska institutet för opinionsundersökningar'' ("the Swedish Institute for Opinion Surveys") and known by the public under the acronym Sifo. In 2000 the company was acquired by WPP and renamed ''Sifo Research International''. After a merger with

TNS Gallup Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in ...

in 2009, the company was named TNS Sifo. Since 2016 the company is known as Kantar Sifo.

References

External links

*
Sifo's Published Political Opinion Polls

The latest published Sifo Reports
{{Authority control Market research companies of Sweden Public opinion research companies