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Founded in 1947 in
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
, Sierra Bullets is an American manufacturer of
bullet A bullet is a kinetic projectile, a component of firearm ammunition that is shot from a gun barrel. They are made of a variety of materials, such as copper, lead, steel, polymer, rubber and even wax; and are made in various shapes and constru ...
s intended for firearms. Based in Sedalia,
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
since 1990, Sierra manufactures a very wide range of bullets for both
rifle A rifle is a long gun, long-barreled firearm designed for accurate shooting and higher stopping power, with a gun barrel, barrel that has a helical or spiralling pattern of grooves (rifling) cut into the bore wall. In keeping with their focus o ...
s and
pistol A pistol is a type of handgun, characterised by a gun barrel, barrel with an integral chamber (firearms), chamber. The word "pistol" derives from the Middle French ''pistolet'' (), meaning a small gun or knife, and first appeared in the Englis ...
s. Sierra bullets are used for precision
target shooting Shooting sports is a group of competitive and recreational sporting activities involving proficiency tests of accuracy, precision and speed in shooting — the art of using ranged weapons, mainly small arms (firearms and airguns, in forms such ...
,
hunting Hunting is the Human activity, human practice of seeking, pursuing, capturing, and killing wildlife or feral animals. The most common reasons for humans to hunt are to obtain the animal's body for meat and useful animal products (fur/hide (sk ...
and defense purposes. Available
caliber In guns, particularly firearms, but not #As a measurement of length, artillery, where a different definition may apply, caliber (or calibre; sometimes abbreviated as "cal") is the specified nominal internal diameter of the gun barrel Gauge ( ...
s range from .204 (suitable for the .204 Ruger) through to .500 (suitable for the .500 S&W Magnum).History: Sierra Bullets - A Tradition of Precision
Sierra Bullets. Accessed 22 June 2009.


History

In the late 1940s, three aircraft machinists, Frank Snow, Jim Spivey and Loren Harbor, rented space from Clint Harris in the Harris Machine Shop in
Whittier, California Whittier () is a city in Los Angeles County, California, and is part of the Gateway Cities. The city had 87,306 residents as of the 2020 United States census, an increase of 1,975 from the 2010 United States census, 2010 census figure. Whittier ...
to produce precision rivets for the aircraft industry, along with fishing rod guides and rifle front sight ramps. They were having financial difficulties, so Clint Harris invested about $500 and became a 25% owner in the company. He was basically a non-active owner, while the other 3 actually ran the company. Right after World War II, there was a shortage of bullets, especially quality rifle bullets, and so Frank Snow, a competitive shooter and a part-time Sheriff's deputy, began manufacturing match rifle bullets. Before long, they were selling a 53 grain match bullet to the Hollywood Gun Shop. That bullet is now known as the Sierra #1400 53 grain MatchKing. Before long, the company outgrew that facility and rented a large Quonset hut in Rivera, California. They outgrew that facility and built a larger facility in
Whittier, California Whittier () is a city in Los Angeles County, California, and is part of the Gateway Cities. The city had 87,306 residents as of the 2020 United States census, an increase of 1,975 from the 2010 United States census, 2010 census figure. Whittier ...
. They also changed the company name to Sierra Bullets. During that time, they bought out Clint Harris. The bullet business continued to grow. About 1963, Sierra moved to a new plant in
Santa Fe Springs, California Santa Fe Springs (''Santa Fe'', Spanish for "Holy Faith") is a city in Los Angeles County, California, United States. It is one of the Gateway Cities of southeast Los Angeles County. The population was 19,219 at the 2020 census, up from 16,22 ...
. This plant was about 25 to 30,000 square feet with a 200-yard range built under the plant. In 1968, the Leisure Group bought Sierra Bullets. The Leisure Group was a publicly held corporation traded over the counter. The name Leisure Group derived from acquiring small companies in the leisure time industry. Other companies owned by the Leisure Group were Lyman Reloading,
High Standard Manufacturing Company High Standard Firearms was an American manufacturer of firearms, based in Houston, Texas. The company was founded in New Haven, Connecticut, in 1926 as a supplier to the numerous firearms companies in the Connecticut Valley. It was based in New ...
, Yard Man, Ben Pearson, Thompson Sprinkler Systems, Flexible Flyer Sleds, Dodge Trophies (Which made the
Oscar Oscar, OSCAR, or The Oscar may refer to: People and fictional and mythical characters * Oscar (given name), including lists of people and fictional characters named Oscar, Óscar or Oskar * Oscar (footballer, born 1954), Brazilian footballer ...
and
Rose Bowl Game The Rose Bowl Game is an annual American college football bowl game, traditionally played on January 1 (New Year's Day) at the Rose Bowl (stadium), Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on ...
trophies A trophy is a tangible, decorative item used to remind of a specific achievement, serving as recognition or evidence of merit. Trophies are most commonly awarded for sporting events, ranging from youth sports to professional level athletics. Add ...
) and several other companies, including one that made gym sets. Soon after purchasing Sierra, the Leisure Group hired Robert Hayden as president to run Sierra. Hayden was a mechanical engineer who was working for
Remington Arms Remington Arms Company, LLC, was an American firearms manufacturer, manufacturer of firearms and ammunition. It was formerly owned by the Remington Outdoor Company, which went bankrupt in 2020 with its lines of business sold to several purchase ...
at Lake City Army Ammunition Plant at the time. He remained the president of Sierra for 42 years, retiring in 2012 when Pat Daly became president. In about 1972, the Leisure Group began divesting some of its companies. In 1986, it changed from a publicly owned corporation to a privately held corporation. In 1988, the Leisure Group reorganized and Sierra Bullets became a limited partnership owned by BHH Management, Inc. (managing partner) and Lumber Management, Inc. (limited partner). In 1995, the company again reorganized to a limited liability company with the same ownership. In the early 70s, Lee Jurras, of Super Vel and AutoMag fame, approached Sierra about making handgun bullets capable of being driven at higher velocities than the normal bullets available at that time. While Sierra had only been manufacturing rifle bullets up until then, they started making a
.38 .38 caliber is a frequently used name for the caliber of firearms and firearm cartridges. The .38 caliber is a large firearm cartridge (anything larger than .32 caliber is considered a large caliber).Wright, James D.; Rossi, Peter H.; Daly, K ...
caliber 110-grain hollow cavity bullet for Super Vel with several other calibers to follow soon after. In the late 1980s,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
was beginning to be unfriendly to the manufacturing business with new strict regulations and higher taxes. Robert Hayden, who had been the Manager of Operations/President of Sierra since 1969, had been born and raised in Missouri and often returned to the
Lake of the Ozarks Lake of the Ozarks is a reservoir created by impounding the Osage River in the northern part of the Ozarks in central Missouri. Parts of three smaller tributaries to the Osage are included in the impoundment: the Niangua River, Grandglaize Creek ...
near
Sedalia, Missouri Sedalia is a city located approximately south of the Missouri River and, as the county seat of Pettis County, Missouri, Pettis County, Missouri, United States, it is the principal city of the Sedalia Micropolitan Statistical Area. As of the 2020 ...
on his vacations. On one trip, he came up with the idea of moving the plant to Sedalia and approached the owners with the suggestion. After consideration of the benefits of moving to a more centrally located, industry-friendly, lower-tax location, the owners decided to move the company to
Sedalia, Missouri Sedalia is a city located approximately south of the Missouri River and, as the county seat of Pettis County, Missouri, Pettis County, Missouri, United States, it is the principal city of the Sedalia Micropolitan Statistical Area. As of the 2020 ...
. The land was purchased and a 300-meter underground test range was built with a 45,000 square foot manufacturing plant on top of it. Seven key people made the move from
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
to
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
. Sierra still remains at that location, where they manufacture over 175 different bullets (as of Jan. 1, 2014) for their green box sales and several proprietary bullets for other companies. They employ about 160 people with 5 full-time Ballistic Technicians answering reloading and
firearms A firearm is any type of gun that uses an explosive charge and is designed to be readily carried and operated by an individual. The term is legally defined further in different countries (see legal definitions). The first firearms originated ...
questions on a daily basis. The company also employs three full-time range personnel. In 2012, Sierra added 20,000 square foot for manufacturing and warehouse space. In September 2020, the company bought the Barnes ammunitions business from bankrupt Remington Outdoor Company.


Design

All Sierra bullet jackets are made from
gilding metal Gilding metal is a form of brass (an alloy of copper and zinc) with a much higher copper content than zinc content. Exact figures range from 95% copper and 5% zinc to “8 parts copper to 1 of zinc” (11% zinc) in British Army Dress Regulations. ...
. Depending on requirements, bullet cores are manufactured using one of four different
lead Lead () is a chemical element; it has Chemical symbol, symbol Pb (from Latin ) and atomic number 82. It is a Heavy metal (elements), heavy metal that is density, denser than most common materials. Lead is Mohs scale, soft and Ductility, malleabl ...
alloys: * 6%
antimony Antimony is a chemical element; it has chemical symbol, symbol Sb () and atomic number 51. A lustrous grey metal or metalloid, it is found in nature mainly as the sulfide mineral stibnite (). Antimony compounds have been known since ancient t ...
, 4%
tin Tin is a chemical element; it has symbol Sn () and atomic number 50. A silvery-colored metal, tin is soft enough to be cut with little force, and a bar of tin can be bent by hand with little effort. When bent, a bar of tin makes a sound, the ...
, 90%
lead Lead () is a chemical element; it has Chemical symbol, symbol Pb (from Latin ) and atomic number 82. It is a Heavy metal (elements), heavy metal that is density, denser than most common materials. Lead is Mohs scale, soft and Ductility, malleabl ...
* 6% antimony, 94% lead * 3% antimony, 97% lead * 1.5% antimony, 98.5% lead


Rifle Bullets

Sierra makes bullets for rifles and handguns. The rifle bullets fall into five categories, based on bullet construction.


BlitzKing - Varminter

Varminter bullets are designed for
varmint hunting Varmint hunting or varminting is the practice of hunting vermin — generally small/medium-sized wild mammals or birds — as a means of pest control, rather than as games for food or trophy. The targeted animals are culled because they are ...
. As such, they are normally smaller calibers, and are designed for rapid expansion, and need to be accurate to hit the typically small targets.


GameKing

The GameKing is line of bullets designed for hunting. They are a boat tail bullet to reduce drag and wind drift. They are designed more heavily than the varmint bullets for better penetration and expansion on larger game than varmints, such as
deer A deer (: deer) or true deer is a hoofed ruminant ungulate of the family Cervidae (informally the deer family). Cervidae is divided into subfamilies Cervinae (which includes, among others, muntjac, elk (wapiti), red deer, and fallow deer) ...
and
boar The wild boar (''Sus scrofa''), also known as the wild swine, common wild pig, Eurasian wild pig, or simply wild pig, is a Suidae, suid native to much of Eurasia and North Africa, and has been introduced to the Americas and Oceania. The speci ...
.


MatchKing

MatchKing is Sierra's line of competition bullets. They have a design that gives a high
ballistic coefficient In ballistics, the ballistic coefficient (BC, ''C'') of a body is a measure of its ability to overcome air resistance in flight. It is inversely proportional to the negative acceleration: a high number indicates a low negative acceleration—the ...
and good accuracy. They have been used by many competitors to set world records.Sniper: The Skills, the Weapons, and the Experiences, Adrian Gilbert, p. 143


Pro-Hunter

The Pro-Hunter is a flat-base bullet with a special jacket to provide deep penetration and maximum expansion on large game such as
elk The elk (: ''elk'' or ''elks''; ''Cervus canadensis'') or wapiti, is the second largest species within the deer family, Cervidae, and one of the largest terrestrial mammals in its native range of North America and Central and East Asia. ...
.


Handgun Bullets

The Handgun bullets are in two groups, based on bullet construction.


Sports Master

The Sports Master is a handgun bullet with a hollow-point to facilitate good performance for hunting and defense.


Tournament Master

Tournament Master bullets are full-metal jacket and designed primarily for competition and recreational shooting.


Other products

Sierra also provides reloading manuals and reloading and ballistics software.


References

{{reflist


External links


Sierra Bullets - Official Website
Ammunition manufacturers of the United States Manufacturing companies established in 1947 Privately held companies based in Missouri 1947 establishments in California Manufacturing companies based in Missouri