Sidney Jay Sheinberg (January 14, 1935 – March 7, 2019) was an American lawyer and entertainment executive. He served as President and CEO of
MCA Inc.
MCA Inc. (originally an initialism for Music Corporation of America) was an American media conglomerate founded in 1924. Originally a talent agency with artists in the music business as clients, the company became a major force in the film ind ...
and
Universal Studios
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
for over 20 years.
Early life and education
Sheinberg, the son of
Jewish
Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
immigrants, a Ukrainian mother, Tillie (Grossman), and a Polish father, Harry Sheinberg, grew up in Corpus Christi, Texas where he was born on January 14, 1935. In 1955, Sheinberg graduated from
Columbia University
Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
and subsequently attended
Columbia Law School
Columbia Law School (Columbia Law or CLS) is the law school of Columbia University, a private Ivy League university in New York City. Columbia Law is widely regarded as one of the most prestigious law schools in the world and has always ranked i ...
, as both a
Harlan Fiske Stone
Harlan is a given name and a surname which may refer to:
Surname
*Bob Harlan (born 1936 Robert E. Harlan), American football executive
*Bruce Harlan (1926–1959), American Olympic diver
*Byron B. Harlan (1886–1949), American politician
*Byron G ...
and James Kent Scholar, where he obtained his JD.
[City of Dreams, page 173] Sheinberg was a recipient of
Columbia Law School
Columbia Law School (Columbia Law or CLS) is the law school of Columbia University, a private Ivy League university in New York City. Columbia Law is widely regarded as one of the most prestigious law schools in the world and has always ranked i ...
's highest honors awarded to alumni: the Medal of Excellence and the
John Jay Award.
Career
In the summer of 1958, Sheinberg arrived in California where he accepted a teaching position at
UCLA School of Law
The UCLA School of Law is one of 12 professional schools at the University of California, Los Angeles. UCLA Law has been consistently ranked by '' U.S. News & World Report'' as one of the top 20 law schools in the United States since the inception ...
. In 1959 while awaiting the results of his California Bar Examination, he joined the legal department of
Revue Productions, the former television subsidiary of
MCA Inc.
MCA Inc. (originally an initialism for Music Corporation of America) was an American media conglomerate founded in 1924. Originally a talent agency with artists in the music business as clients, the company became a major force in the film ind ...
, and the predecessor of
Universal Television
Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predeces ...
, and began his career in the entertainment industry.
In 1962, Sheinberg was involved in MCA's acquisition of Universal.
[
Sheinberg is credited with discovering director ]Steven Spielberg
Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
. In the late 1960s, Sheinberg had seen Spielberg's first short film, ''Amblin
Amblin Entertainment, Inc., formerly named Amblin Productions and Steven Spielberg Productions, is an American film production company founded by director and producer Steven Spielberg, and film producers Kathleen Kennedy (producer), Kathlee ...
'', and signed the director, then 20, to a 7-year contract to the MCA/Universal Television in 1968. As recounted by Spielberg on numerous occasions, Sheinberg famously told him, "a lot of people will stick with you in success; I'll stick with you in failure."
In 1971, Sheinberg became president of Universal Television.
In June 1973, Sheinberg was elected President and Chief Operating Officer of MCA, Inc. and Universal Studios, serving alongside Lew Wasserman
Lewis Robert Wasserman (March 22, 1913 – June 3, 2002) was an American talent agent and studio executive, described as "the last of the legendary movie moguls" and "arguably the most powerful and influential Hollywood titan in the four decades ...
. Having the benefit of being guided by Lew Wasserman
Lewis Robert Wasserman (March 22, 1913 – June 3, 2002) was an American talent agent and studio executive, described as "the last of the legendary movie moguls" and "arguably the most powerful and influential Hollywood titan in the four decades ...
, Sheinberg acknowledged that an essential part of being a mentor is having confidence in the people you're guiding and mentoring. Together they transformed Universal from a second-string studio, dependent on its television productions, into a major player.
Under Sheinberg's leadership, Universal released what were, at the time of each of their releases, the highest-grossing films of each of the last three decades of the twentieth century. All three films were Universal/Spielberg projects, beginning with 1975's ''Jaws
Jaws or Jaw may refer to:
Anatomy
* Jaw, an opposable articulated structure at the entrance of the mouth
** Mandible, the lower jaw
Arts, entertainment, and media
* Jaws (James Bond), a character in ''The Spy Who Loved Me'' and ''Moonraker''
* ...
'', 1982's '' E.T. the Extra-Terrestrial'' and concluding with 1993's ''Jurassic Park
''Jurassic Park'', later also referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 when ...
''.
During pre-production, ''Jaws'' was always on thin ice. Sheinberg attached Spielberg to the project and despite many headwinds, pushed for the picture to be released. He hired his wife to appear in the film.[ When 1975's ''Jaws'' ran over budget, Sheinberg had Spielberg's back—what skeptics dismissed as an overpriced B-movie became a horror classic that defined the new summer-blockbuster genre. (The $471 million it collected worldwide would be more than $1.9 billion today.)]
Other high-performing films credited to him are ''Schindler's List
''Schindler's List'' is a 1993 American epic historical drama film directed and produced by Steven Spielberg and written by Steven Zaillian. It is based on the 1982 novel ''Schindler's Ark'' by Australian novelist Thomas Keneally. The film fo ...
'' (1993) and ''Back to the Future
''Back to the Future'' is a 1985 American science fiction film directed by Robert Zemeckis, and written by Zemeckis and Bob Gale. It stars Michael J. Fox, Christopher Lloyd, Lea Thompson, Crispin Glover, and Thomas F. Wilson. Set in 1985, ...
'' (1985). Sheinberg famously wanted to change the name from "Back to the Future" to "Space Man From Pluto" despite the film having nothing to do with outer space, spacemen, or the dwarf planet Pluto.
In 1982, Thomas Keneally
Thomas Michael Keneally, AO (born 7 October 1935) is an Australian novelist, playwright, essayist, and actor. He is best known for his non-fiction novel ''Schindler's Ark'', the story of Oskar Schindler's rescue of Jews during the Holocaust, wh ...
published his historical novel ''Schindler's Ark
''Schindler's Ark'' is a historical novel published in 1982 by the Australian novelist Thomas Keneally. The United States edition of the book was titled ''Schindler's List;'' it was later reissued in Commonwealth countries under that name as we ...
'', which he wrote after a chance meeting with Leopold Pfefferberg in Los Angeles in 1980. Sheinberg sent director Spielberg a copy of the book along with a ''New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' review. Sheinberg greenlit the film on condition that Spielberg made ''Jurassic Park
''Jurassic Park'', later also referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 when ...
'' first. Spielberg later said, "He knew that once I had directed ''Schindler'' I wouldn't be able to do ''Jurassic Park''." The picture was assigned a small budget of $22 million, as Holocaust films are not usually profitable. Spielberg forwent a salary for the film, calling it "blood money
Blood money may refer to:
* Blood money (restitution), money paid to the family of a murder victim
Films
* Blood Money (1917 film), ''Blood Money'' (1917 film), a film starring Harry Carey
* Blood Money (1921 film), ''Blood Money'' (1921 film ...
", and believed the film would flop. The film was a box office success, bringing in over $320 million and is considered a historic motion picture that poignantly captured the Holocaust.
Sheinberg saw significant opportunity in the music industry and led MCA Music Entertainment's (later renamed Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
) acquisition of Motown
Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...
in 1988 for $61 million and Geffen Records
Geffen Records is an American record label established by David Geffen and owned by Universal Music Group through its Interscope Geffen A&M Records imprint.
Founded in 1980, Geffen Records has been a part of Interscope Geffen A&M since 1999 and h ...
in 1990 for $550 million.
In 1982, Sheinberg was quoted saying, "You'd better start saving money to pay your attorney's fees, I view litigation as a profit center" during a meeting to get Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
to pay Universal royalties for Nintendo's ''Donkey Kong
is a video game franchise created by Shigeru Miyamoto and owned by Nintendo. It follows the adventures of a gorilla named Donkey Kong (character), Donkey Kong and his clan of other Ape, apes and monkeys. The franchise primarily consists of plat ...
'' franchise. Later when Universal sued Nintendo, this quote was brought up in court. Nintendo was found non-infringing, and it was also revealed that Universal knew ''King Kong
King Kong is a fictional giant monster resembling a gorilla, who has appeared in various media since 1933. He has been dubbed The Eighth Wonder of the World, a phrase commonly used within the franchise. His first appearance was in the novelizat ...
'' was in the public domain all along. (See also ''Universal City Studios, Inc. v. Nintendo Co., Ltd.
''Universal City Studios, Inc. v. Nintendo Co., Ltd.'' was a 1983 legal case heard by the United States District Court for the Southern District of New York by Judge Robert W. Sweet. In their complaint, Universal Studios alleged that Nintendo's v ...
)''
In 1984, as part of MCA's potential acquisition of The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
, Sheinberg agreed to vacate his role as MCA President in order to allow Disney CEO Ron W. Miller to assume the role. Despite coming close to actually happening, however, Wasserman strongly disagreed and said that Sheinberg should stay as MCA President, causing the deal to collapse entirely.
His battle with Terry Gilliam
Terrence Vance Gilliam (; born 22 November 1940) is an American-born British filmmaker, comedian, animator, actor and former member of the Monty Python comedy troupe.
Gilliam has directed 13 feature films, including ''Time Bandits'' (1981), ''B ...
over the final cut of the movie ''Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
'' was the subject of a book and documentary entitled ''The Battle of Brazil''.
In 1990, Sheinberg and Lew Wasserman
Lewis Robert Wasserman (March 22, 1913 – June 3, 2002) was an American talent agent and studio executive, described as "the last of the legendary movie moguls" and "arguably the most powerful and influential Hollywood titan in the four decades ...
negotiated a $6.59 billion sale of MCA and Universal to Japan's Matsushita Electric
formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb s ...
in cash and securities.
Sheinberg departed Universal in July 1995, following the takeover of the studio by the Seagram
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once (in the 1990s) the lar ...
Company. He produced several feature films through his production company The Bubble Factory over the decade that followed.
Boards and honors
Sheinberg served on the National Board of the National Conference of Christians and Jews
The National Conference for Community and Justice is an American social justice organization focused on fighting biases and promoting understanding between people of different races and cultures.
The organization was founded in 1927 as the Natio ...
. He was also a member of the Board of Trustees of Pitzer College
Pitzer College is a private liberal arts college in Claremont, California. One of the Claremont Colleges, the college has a curricular emphasis on the social sciences, behavioral sciences, international programs, and media studies. Pitzer is k ...
(one of the Claremont group of colleges), the Board of The American Jewish Committee
The American Jewish Committee (AJC) is a Jewish advocacy group established on November 11, 1906. It is one of the oldest Jewish advocacy organizations and, according to ''The New York Times'', is "widely regarded as the dean of American Jewish org ...
, the Board of Research To Prevent Blindness and the Board of Trustees of the Simon Wiesenthal Center
The Simon Wiesenthal Center (SWC) is a Jewish human rights organization established in 1977 by Rabbi Marvin Hier. The center is known for Holocaust research and remembrance, hunting Nazi war criminals, combating anti-Semitism, tolerance educat ...
. He was the Vice Chairman of Human Rights Watch
Human Rights Watch (HRW) is an international non-governmental organization, headquartered in New York City, that conducts research and advocacy on human rights. The group pressures governments, policy makers, companies, and individual human r ...
and the co-founder of the Children's Action Network. He was honored by the National Gay and Lesbian Task Force
The National LGBTQ Task Force is an American social justice advocacy non-profit organizing the grassroots power of the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community. Also known as The Task Force, the organization supports ac ...
for his life's work in civil rights and inclusive support of the LGBT community
The LGBT community (also known as the LGBTQ+ community, GLBT community, gay community, or queer community) is a loosely defined grouping of lesbian, gay men, gay, bisexuality, bisexual, transgender, and other queer individuals united by a comm ...
.
He received Columbia College's John Jay Award in 1981 for distinguished professional achievement, the American Jewish Committee's Human Relations Award in 1982, the National Conference of Christians and Jews Humanitarian Award in 1983, and Pioneer Of The Year Award in 1984 from the Motion Picture Pioneers, as well as the rank of ''Chevalier'' of the Ordre des Arts et des Lettres
The ''Ordre des Arts et des Lettres'' (Order of Arts and Letters) is an order of France established on 2 May 1957 by the Minister of Culture. Its supplementary status to the was confirmed by President Charles de Gaulle in 1963. Its purpose is ...
in 1984 bestowed by the French government.
In 1987, he received the DeWitt Carter Reddick Award at the University of Texas
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
in Austin, and in 1989 he was named a Lifetime Honorary Member of the Directors Guild of America
The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merge ...
for his decades of service on the DGA-AMPTP Creative Rights Committee. He received the AIDS Project Los Angeles Commitment to Life Award in 1991, the Medal of Honor from the American Academy of Achievement
The American Academy of Achievement, colloquially known as the Academy of Achievement, is a non-profit educational organization that recognizes some of the highest achieving individuals in diverse fields and gives them the opportunity to meet o ...
in 1994 and the GLAAD Media Award
The GLAAD Media Award is an accolade bestowed by GLAAD to recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their live ...
in 1996.
Sheinberg and his wife jointly received the 1995 Simon Wiesenthal Center
The Simon Wiesenthal Center (SWC) is a Jewish human rights organization established in 1977 by Rabbi Marvin Hier. The center is known for Holocaust research and remembrance, hunting Nazi war criminals, combating anti-Semitism, tolerance educat ...
's Humanitarian Award.
Sheinberg Place (a street on the Universal Studios lot in Los Angeles), was dedicated in his honor February 4, 2008, at a ceremony honoring the former studio chief. David Geffen
David Lawrence Geffen (born February 21, 1943) is an American business magnate, producer and film studio executive. He co-created Asylum Records in 1971 with Elliot Roberts, Geffen Records in 1980, DGC Records in 1990, and DreamWorks SKG in 199 ...
, Jeffrey Katzenberg
Jeffrey Katzenberg (; born December 21, 1950) is an American filmmaker, animator, and media proprietor. He became well known for his tenure as chairman of Walt Disney Studios from 1984 to 1994. After departing Disney, he was a co-founder and C ...
and Steven Spielberg
Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
were among those attending.
Personal life
Sheinberg married actress Lorraine Gary
Lorraine Gottfried (born August 16, 1937), better known by her stage name Lorraine Gary, is a retired American actress, best known for her role as Ellen Brody in the ''Jaws'' film series. She also appeared in '' 1941'' and ''Car Wash''.
Early li ...
in 1956. Together, they had two sons, William and Jonathan, with whom he co-founded The Bubble Factory in 1995.
Death
Sidney Sheinberg died in Beverly Hills, California
Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. B ...
on March 7, 2019 at the age of 84 from Parkinson's disease
Parkinson's disease (PD), or simply Parkinson's, is a long-term degenerative disorder of the central nervous system that mainly affects the motor system. The symptoms usually emerge slowly, and as the disease worsens, non-motor symptoms becom ...
.
See also
References
External links
*
{{DEFAULTSORT:Sheinberg, Sid
1935 births
2019 deaths
People from Corpus Christi, Texas
Columbia Law School alumni
American entertainment industry businesspeople
20th-century American Jews
American filmmakers
American media executives
American people of Ukrainian-Jewish descent
American people of Polish-Jewish descent
Talent agents
Universal Pictures
MCA Records
California lawyers
Texas lawyers
NBCUniversal people
American independent film production company founders
Neurological disease deaths in California
Deaths from Parkinson's disease
21st-century American Jews