Sidehatch Entertainment Group (SEG) is a
Boston-based music company with brands in concert and festival promotion, marketing, industry consulting, tour bus rentals, software development and client-based services, including presentation, performance, and organization.
History
SEG was founded in 2004 by Ben Maitland-Lewis, whilst attending
Berklee College of Music
Berklee College of Music is a private music college in Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern American music, it also offers college-level cours ...
.
Past SEG clients include
Wilco,
Newport Folk Festival,
Daniel Lanois,
Piebald, the PTown Festival, Boston Urban Music Project and Bowery Presents.
Current products
Sidecast
Internet radio podcast available on
iTunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
featuring music from SEG artists, interviews with major label artists and professionals such as Fat Mike (
NOFX
NOFX () is an American punk rock band formed in Los Angeles, California in 1983. Vocalist/bassist Fat Mike, guitarist Eric Melvin and drummer Erik Sandin are original founding and longest-serving members of the band, who have appeared on every ...
), Bryn Bennett, (
Bang Camaro
Bang Camaro is an American hard rock band from Boston, Massachusetts. Founded by guitarists Bryn Bennett and Alex Necochea in 2005, it is composed of members of various indie rock bands from the area. In 2009, the group is signed with Black Sword ...
), and
Enter Shikari.
Grease Bus
The SEG crew overhauled a 19-passenger shuttle bus, creating an eco-friendly grease burning tour bus, enabling bands to get on the road whilst avoiding the expense of gas prices.
Sound and video production
The SEG office, located in
Charlestown, Boston
Charlestown is the oldest Neighborhoods in Boston, neighborhood in Boston, Boston, Massachusetts, in the United States. Originally called Mishawum by the Massachusett tribe, it is located on a peninsula north of the Charles River, across from dow ...
, shares space with a live venue and recording studio frequented by local
Boston as well as touring acts.
Indie Ambassador
Founded in 2009 by Ben Maitland-Lewis and Chris Cave of Sidehatch, Indie Ambassador is a software development company currently in pre-beta, slated to launch during 2011 with a new platform geared towards independent artists. Though not yet released, the platform is 'intended to create a horizontal playing field for bands seeking to do business.'
Indie Ambassador TV
Indie Ambassador TV, a
YouTube channel and an internet blog presented by Indie Ambassador (see above), is designed to feature performances and interviews from a variety of artists who represent the growing trend for independence in the entertainment industry.
Apprenticeship program
Ben Maitland-Lewis and Christopher Thomas of Sidehatch Entertainment lead an 8th Grade Academy apprenticeship program (in addition to a college-level internship program) on CD Business. They teach students the fundamentals of creating a Business Plan, a Marketing Plan, how to identify their target audience, pitch the project, and produce a CD to be sold to their local communities and businesses. The money raised from these exercises is invested through the Summit Group and goes to the Alumni Scholarship Fund for the student's college tuition.
Discography
References
{{Reflist
External links
Sidehatch Homepage
Companies based in Boston
Entertainment companies of the United States