is a Japanese businessman and gaming industry veteran. He was the President of

SIE Worldwide Studios PlayStation Studios (formerly SCE Worldwide Studios and SIE Worldwide Studios) is a division of Sony Interactive Entertainment (SIE) that oversees the video game development at the studios owned by SIE. The division was established as SCE Worl ...

for

Sony Interactive Entertainment Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game industry, video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is ma ...

from 2008 to 2019, before moving onto other SIE-related projects. Yoshida has been a key member of the

PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...

brand since its original concept, having been part of the company since 1993.

Sony Interactive Entertainment

He graduated with a Bachelor of Science degree from the Faculty of Economics at

Kyoto University , mottoeng = Freedom of academic culture , established = , type = National university, Public (National) , endowment = ¥ 316 billion (2.4 1000000000 (number), billion USD) , faculty = 3,480 (Teaching Staff) , administrative_staff ...

, where he was involved in the corporate strategy group, as well as coordinating the PC business. Yoshida joined Sony Corporation in April 1986. He later earned his

MBA A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

degree at

University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...

(UCLA) in 1993. He was one of the initial members of the

project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program.. Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset

SOCOM U.S. Navy SEALs ''SOCOM U.S. Navy SEALs'' is a series of third-person tactical shooter video games for the PlayStation 2, PlayStation 3 and PlayStation Portable created by Zipper Interactive and released between 2002 and 2011. The title for the series comes f ...

, as well as

Jak and Daxter ''Jak and Daxter'' is an Action-adventure game, action-adventure video game franchise created by Andy Gavin and Jason Rubin and owned by Sony Interactive Entertainment. The series was originally developed by Naughty Dog with a number of install ...

, Twisted Metal: Black, and

ATV Offroad Fury ''ATV Offroad Fury'' is a 2001 racing video game developed by Rainbow Studios and published by Sony Computer Entertainment exclusively for the PlayStation 2 in North America and Europe. A sequel, ''ATV Offroad Fury 2'', was released in 2002. Ga ...

. In the studio, Yoshida was executive producer for titles including '' Gran Turismo'', ''

Ape Escape ''Ape Escape'' is a series of video games developed primarily by Japan Studio and published by Sony Computer Entertainment, starting with '' Ape Escape'' for PlayStation in 1999. The series incorporates ape-related humour, unique gameplay, and a ...

'', ''

The Legend of Dragoon ''The Legend of Dragoon'' is a role-playing video game developed by Japan Studio and published by Sony Computer Entertainment for the PlayStation in 1999 in Japan, 2000 in North America, and 2001 in Europe. Set in a high fantasy fictional w ...

'', and other titles. In April 2000, he became the Vice President at

Sony Computer Entertainment America Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is made up of two legal co ...

. In February 2007, he became Senior Vice President at SCE Worldwide Studios USA. In May 2008, he became the President of SCE Worldwide Studios. Shuhei Yoshida from acrofan

In November 2013 Yoshida appeared in the official

PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013 in ...

unboxing Unboxing is the unpacking of products, especially high tech consumer products, where the process is captured on video and uploaded to the internet. The item is then also explained in detail and also can sometimes be demonstrated as well. Yah ...

video. In 2013, Yoshida gained significant popularity due to his largely increased openness, presence with consumers, and the gaming industry around the announcement and the launch of the PlayStation 4. This was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, and being featured in official PlayStation videos among other things. On 7 November 2019, Sony announced that Yoshida had stepped down as President of

amid a company reshuffle to become head of a newly formed initiative that will focus on nurturing external independent creators. The new initiative will focus on supporting external developers that are creating 'new and unexpected' experiences for the gaming industry. He was replaced by Hermen Hulst, the former studio head of

Guerrilla Games Guerrilla B.V. (trade name: Guerrilla Games) is a Dutch First-party developer, first-party video game developer based in Amsterdam and part of PlayStation Studios. The company was founded as Lost Boys Games in January 2000 through the merger of ...

References

External links

SIE Worldwide Studios homepage
{{DEFAULTSORT:Yoshida, Shuhei 1964 births Corporate executives Japanese video game businesspeople Kyoto University alumni Living people Businesspeople from Tokyo UCLA Anderson School of Management alumni Sony Interactive Entertainment people