was a Japanese monthly women's magazine based in

Tokyo, Japan Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

. The magazine was in circulation between 1917 and 2008.

History and profile

''Shufu no Tomo'' was launched in 1917, and the first issue appeared in March 1917. The founding company was Tokyo Kaseikai. Its founder was Ishikawa Takemi. The magazine was published monthly by Shufu no Tomo Co. Ltd. in Tokyo. The size of the magazine was A5 until 1956 when it was switched to B5. ''Shufu no Tomo'' had a conservative stance. It addressed young married women during the initial phase. At the same time its target audience was the mass market and lower-middle class women. It covered articles about home management, including savings and

birth control Birth control, also known as contraception, anticonception, and fertility control, is the use of methods or devices to prevent unwanted pregnancy. Birth control has been used since ancient times, but effective and safe methods of birth contr ...

. In 2008 ''Shufu no Tomo'' ceased publication.

Circulation

''Shufu no Tomo'' had an estimated circulation of 200,000 copies in 1927. In 1931 its monthly circulation was 600,000 copies, and the magazine sold about 8 million copies. In 1952 it was the third best-selling and the third popular magazine in the country. ''Shufu no Tomo'' was one of four powerful and best-selling women's magazines in Japan in 1958. The other three were ''Fujin kurabu'', ''Fujin seikatsu'' and ''Shufu to seikatsu'' with a combined circulation of 2,200,000 copies.

References

{{DEFAULTSORT:Shufu no Tomo 1917 establishments in Japan 2008 disestablishments in Japan Conservatism in Japan Conservative magazines Defunct women's magazines published in Japan Magazines established in 1917 Magazines disestablished in 2008 Magazines published in Tokyo Monthly magazines published in Japan