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''Shrek the Third'' (also known as ''Shrek 3'') is a 2007 American
computer-animated Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes (still images) and dynamic images (moving images), while computer animation refer ...
comedy film A comedy film is a category of film which emphasizes humor. These films are designed to make the audience laugh through amusement. Films in this style traditionally have a happy ending ( black comedy being an exception). Comedy is one of the o ...
loosely based on the 1990 picture book '' Shrek!'' by
William Steig William Steig (November 14, 1907 – October 3, 2003) was an American cartoonist, illustrator and writer of children's books, best known for the picture book '' Shrek!'', which inspired the film series of the same name, as well as others that i ...
, produced by
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a divisio ...
and distributed by
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
. The sequel to ''
Shrek 2 ''Shrek 2'' is a 2004 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and released by DreamWorks Pictures. The sequel to ''Shrek'' (2001) and the ...
'' (2004) and the third installment in the ''Shrek'' film series, it was directed by Chris Miller (in his feature directorial debut), co-directed by Raman Hui, and produced by Aron Warner, from a screenplay written by Miller, Warner, and the writing team of
Jeffrey Price and Peter S. Seaman Jeffrey Lawrence Price (born December 18, 1949) and Peter Stewart Seaman (born October 26, 1951) are an American screenwriting and producing duo whose notable works include '' Trenchcoat'' (1983), ''Who Framed Roger Rabbit'' (1988), ''Doc Holly ...
, based on a story by
Andrew Adamson Andrew Ralph Adamson (born 1 December 1966) is a New Zealand film director, producer, and screenwriter based in Los Angeles, where he directed the Academy Award-winning animated films '' Shrek'' and '' Shrek 2''. He was director, executive p ...
, the co-director of the previous installments. The film features
Mike Myers Michael John Myers OC (born May 25, 1963) is a Canadian actor, comedian, screenwriter, and producer. His accolades include seven MTV Awards, a Primetime Emmy Award, and a Screen Actors Guild Award. In 2002, he was awarded a star on the Hollywoo ...
,
Eddie Murphy Edward Regan Murphy (born April 3, 1961) is an American actor, comedian, writer, producer, and singer. He rose to fame on the sketch comedy show ''Saturday Night Live'', for which he was a regular cast member from 1980 to 1984. Murphy has als ...
,
Cameron Diaz Cameron Michelle Diaz (born August 30, 1972) is an American actress. With a variety of works in film, she is widely recognised for her work in romantic comedies and animation. Diaz has received various accolades, including nominations for fo ...
,
Antonio Banderas José Antonio Domínguez Bandera (born 10 August 1960), known professionally as Antonio Banderas, is a Spanish actor and singer. Known for his work in films of several genres, he has received various accolades, including a Cannes Film Festival ...
,
Rupert Everett Rupert James Hector Everett (; born 29 May 1959) is an English actor, director and producer. Everett first came to public attention in 1981 when he was cast in Julian Mitchell's play and subsequent film '' Another Country'' (1984) as a gay pupi ...
,
Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over seven decades, including an Academy Award, a British Academy F ...
, and
John Cleese John Marwood Cleese ( ; born 27 October 1939) is an English actor, comedian, screenwriter, and producer. Emerging from the Cambridge Footlights in the 1960s, he first achieved success at the Edinburgh Festival Fringe and as a scriptwriter and ...
reprising their voice roles from the previous films, along with new additions such as
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...
as
Arthur Pendragon King Arthur ( cy, Brenin Arthur, kw, Arthur Gernow, br, Roue Arzhur) is a legendary king of Britain, and a central figure in the medieval literary tradition known as the Matter of Britain. In the earliest traditions, Arthur appears as a ...
and
Eric Idle Eric Idle (born 29 March 1943) is an English actor, comedian, musician and writer. Idle was a member of the British surreal comedy group Monty Python and the parody rock band The Rutles, and is the writer of the music and lyrics for the Broad ...
as
Merlin Merlin ( cy, Myrddin, kw, Marzhin, br, Merzhin) is a mythical figure prominently featured in the legend of King Arthur and best known as a mage, with several other main roles. His usual depiction, based on an amalgamation of historic and leg ...
. In the film, Prince Charming is plotting to overthrow Shrek and Fiona, who have inherited the throne following King Harold's death. Shrek, who does not want to rule the kingdom and does not believe an ogre is fit to be king, attempts to convince Fiona's underachieving, 16-year-old cousin Artie to reign instead. ''Shrek the Third'' premiered at the
Mann Village Theatre, Westwood The Fox Theatre, Westwood Village, also known as the Fox Village Theatre, is a historic, landmark cinema in Westwood, Los Angeles, California. Westwood Village, in the heart of Westwood, is near the University of California, Los Angeles UCLA. It ...
in Los Angeles on May 6, 2007, and was theatrically released in the United States by
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
on May 18, 2007, exactly six years after the first film was released. The film received mixed reviews but was a commercial success, grossing $813 million worldwide on a budget of $160 million, becoming the fourth highest-grossing film of 2007. It was nominated for the Best Animated Film at the
61st British Academy Film Awards The 61st British Academy Film Awards, given by the British Academy of Film and Television Arts, took place on 10 February 2008 and honoured the best films of 2007. ''Atonement'' won Best Film, while Coen brothers, Joel and Ethan, won Best Direct ...
. ''Shrek the Third'' was the final film in the ''Shrek'' franchise to be co-produced by
Pacific Data Images Pacific Data Images (PDI) was an American computer animation production company based in Redwood City, California, that was bought by DreamWorks SKG in 2000. It was renamed PDI/DreamWorks and was owned by DreamWorks Animation. Founded in 1980 ...
, which folded in 2015. The sequel, ''
Shrek Forever After ''Shrek Forever After'' is a 2010 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and distributed by Paramount Pictures. The sequel to '' Shrek the T ...
'', was released in May 2010.


Plot

Three years after the events of the second film,
Shrek ''Shrek'' is a 2001 American computer-animated comedy film loosely based on the 1990 book of the same name by William Steig. It is the first installment in the ''Shrek'' franchise. The film was directed by Andrew Adamson and Vicky Jenso ...
and
Princess Fiona Fiona is a fictional character in DreamWorks' ''Shrek'' franchise, first appearing in the animated film ''Shrek'' (2001). One of the film series' main characters, Fiona is introduced as a beautiful princess placed under a curse that transforms ...
are to succeed the dying King Harold, but Shrek's attempts to serve as the Regent during Harold's medical leave end in disaster. Shrek insists that an ogre as king is not ideal and that there must be someone else to rule Far Far Away. Before he dies, Harold tells Shrek of another heir: his nephew and Fiona's cousin, Arthur "Artie" Pendragon. Meanwhile,
Prince Charming Prince Charming is a fairy tale stock character who comes to the rescue of a damsel in distress and must engage in a quest to liberate her from an evil spell. This classification suits most heroes of a number of traditional folk tales, includi ...
vows to become King of Far Far Away and avenge the death of his mother, the
Fairy Godmother In fairy tales, a fairy godmother () is a fairy with magical powers who acts as a mentor or parent to someone, in the role that an actual godparent was expected to play in many societies. In Perrault's ''Cinderella'', he concludes the tale wit ...
. Charming goes to the Poison Apple tavern and persuades fairy tale villains to fight for their "happily ever after". Shrek,
Donkey The domestic donkey is a hoofed mammal in the family Equidae, the same family as the horse. It derives from the African wild ass, ''Equus africanus'', and may be classified either as a subspecies thereof, ''Equus africanus asinus'', or as a ...
, and
Puss in Boots "Puss in Boots" ( it, Il gatto con gli stivali) is an Italian fairy tale, later spread throughout the rest of Europe, about an anthropomorphic cat who uses trickery and deceit to gain power, wealth, and the hand of a princess in marriage for ...
set out to retrieve Artie. As they sail away, Fiona reveals to Shrek that she is pregnant, much to Shrek's horror, as he believes that he is incapable of raising children. The trio journey to Worcestershire Academy, an elite magical boarding school, where they discover Artie is a scrawny, 16-year-old underachiever. At the school pep rally, Shrek tells Artie he has been chosen to be king of Far Far Away. Artie is excited until Donkey and Puss inadvertently frighten him by discussing the king's responsibilities. Losing confidence, Artie tries to take control of the ship and steer it back to Worcestershire; following a scuffle with Shrek, the ship crashes on a remote island where they encounter Artie's retired wizard teacher, Merlin. Fiona and Queen Lillian host Snow White, Cinderella, Sleeping Beauty, Rapunzel, and Doris the Ugly Stepsister for a baby shower when Charming and other villains attack the castle. Gingy, Pinocchio, the Big Bad Wolf, and the Three Little Pigs stall Charming's group long enough for the ladies to escape. When one of the pigs accidentally reveals that Shrek has gone to retrieve Artie, Charming sends Captain Hook and his pirates to track them down. The ladies are locked in a tower after Rapunzel betrays them, having fallen in love with Charming. Hook and his pirates catch up to Shrek on Merlin's island. Shrek avoids capture, and Hook reveals Charming's takeover of Far Far Away. Shrek urges Artie to return to Worcestershire. Instead, Artie cons Merlin into using his magic to send them to Far Far Away. The spell causes Puss and Donkey to accidentally switch bodies. They find Pinocchio and learn that Charming plans to kill Shrek as part of a play. After breaking into the castle, they are caught and taken captive. Charming prepares to kill Artie to retain the crown. To save Artie's life, Shrek lies, claiming that he was just using Artie to replace him as the next king. Charming believes Shrek and allows a disheartened Artie to leave. Donkey and Puss are imprisoned with Fiona and the ladies, where Fiona grows frustrated with their lack of initiative. Lillian smashes an opening in the stone wall of the prison with a headbutt. While the princesses launch a rescue mission for Shrek, Donkey and Puss free Gingy, Pinocchio, and the others along with Dragon and Donkey's children. Puss and Donkey mollify Artie by explaining that Shrek lied to save Artie's life. Charming stages a showdown in a musical theater in front of the kingdom. Just as Charming is about to kill Shrek, Fiona, Puss, and Donkey, the princesses and other fairy tale characters confront the villains, but are quickly subdued. Artie shows up and gives a speech to the villains, convincing them that they can be accepted into society instead of being outcasts. The villains agree to give up their evil ways, while Charming refuses to listen and lunges at Artie with his sword. Shrek blocks the blow and it appears that he has been stabbed. Charming decrees himself the new king, but Shrek reveals that the sword missed and pushes Charming aside, while Dragon knocks the tower down onto Charming. Artie is crowned the new king. While the kingdom celebrates, Merlin reverts Puss and Donkey's body swap. Meanwhile, back at the swamp, Shrek and Fiona begin raising their new triplets, coping with parenthood with help from Donkey, Puss, Lillian, and Dragon.


Voice cast


Production

Following the success of ''
Shrek 2 ''Shrek 2'' is a 2004 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and released by DreamWorks Pictures. The sequel to ''Shrek'' (2001) and the ...
'', a third and fourth ''Shrek'' movie, along with plans for a final, fifth film, were announced in May 2004 by
Jeffrey Katzenberg Jeffrey Katzenberg (; born December 21, 1950) is an American filmmaker, animator, and media proprietor. He became well known for his tenure as chairman of Walt Disney Studios from 1984 to 1994. After departing Disney, he was a co-founder and C ...
: "''Shrek 3'' and ''4'' are going to reveal other unanswered questions and, finally, in the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie." DreamWorks hired screenwriters
Jeffrey Price and Peter S. Seaman Jeffrey Lawrence Price (born December 18, 1949) and Peter Stewart Seaman (born October 26, 1951) are an American screenwriting and producing duo whose notable works include '' Trenchcoat'' (1983), ''Who Framed Roger Rabbit'' (1988), ''Doc Holly ...
(of both ''
Who Framed Roger Rabbit ''Who Framed Roger Rabbit'' is a 1988 American live-action/animated comedy mystery film directed by Robert Zemeckis, produced by Frank Marshall and Robert Watts, and loosely adapted by Jeffrey Price and Peter S. Seaman from Gary K. Wolf's 19 ...
'', ''
Doc Hollywood ''Doc Hollywood'' is a 1991 American romantic comedy film directed by Michael Caton-Jones and written by Daniel Pyne along with Jeffrey Price and Peter S. Seaman, based on Neil B. Shulman's book ''What? Dead...Again?'' The film stars Michael J. ...
'' and ''
How the Grinch Stole Christmas ''How the Grinch Stole Christmas!'' is a Christmas children's story by Theodor "Dr. Seuss" Geisel written in rhymed verse with illustrations by the author. It follows the Grinch, a grouchy, solitary creature who tries to cancel Christmas by st ...
'' fame) to write the script of the film and Jon Zack, who wrote ''
The Perfect Score ''The Perfect Score'' is a 2004 American Teen film, teen comedy-heist film directed by Brian Robbins and starring Chris Evans (actor), Chris Evans, Erika Christensen, Bryan Greenberg, Scarlett Johansson, Darius Miles, and Leonardo Nam. The film ...
'', came on board as a consultant. Unlike the first two films, the film was not directed by
Andrew Adamson Andrew Ralph Adamson (born 1 December 1966) is a New Zealand film director, producer, and screenwriter based in Los Angeles, where he directed the Academy Award-winning animated films '' Shrek'' and '' Shrek 2''. He was director, executive p ...
due to his occupation with '' The Chronicles of Narnia: The Lion, the Witch and the Wardrobe''. Adamson was still involved as an executive producer, and was giving advice approximately every four months on the state of the film. ''Shrek the Third'' was instead directed by Chris Miller, a story artist on the first film and a head of story on the second, and co-directed by Raman Hui, a supervising animator on the first two films. The film was developed under the
working title A working title, which may be abbreviated and styled in trade publications after a putative title as (wt), also called a production title or a tentative title, is the temporary title of a product or project used during its development, usually ...
of ''Shrek 3''. By March 2006, the title of the film was changed to ''Shrek the Third''. According to Miller, the reason behind the title change was because they "didn't want to just sort of title it like it was just a
sequel A sequel is a work of literature, film, theatre, television, music or video game that continues the story of, or expands upon, some earlier work. In the common context of a narrative work of fiction, a sequel portrays events set in the same ...
," instead they wanted "something to make it stand on its own, give it its own personality and really try to treat it as a chapter in Shrek's life." Hui also remarked: "It's about Shrek becoming the new king of Far Far Away; the title sounds kind of royal as well." The film was originally going to be released in November 2006; however, in December 2004, the date was changed to May 2007; "The sheer magnitude of the ''Shrek'' franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders." Katzenberg explained. ''
Flushed Away ''Flushed Away'' is a 2006 computer-animated adventure comedy film directed by David Bowers and Sam Fell, produced by Cecil Kramer, David Sproxton, and Peter Lord, and written by Dick Clement, Ian La Frenais, Chris Lloyd, Joe Keenan a ...
'', another film from DreamWorks Animation, was instead given the slot of November 2006. The release date change was also the day after
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
/
Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
changed the release date of ''
Cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
'', from November 2005 to June 2006.


Reception


Box office

''Shrek the Third'' opened in 4,122 North American theaters on May 18, 2007, grossing $38 million on its first day, which was the biggest opening day for an animated film at the time. It grossed a total of $121.6 million in its first weekend, the best opening weekend ever for an animated film, and the second-highest opening for a 2007 film in the United States, behind '' Spider-Man 3''. It held the animated opening weekend record for nine years until it was surpassed by ''
Finding Dory ''Finding Dory'' is a 2016 American computer-animated comedy-drama adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. Directed by Andrew Stanton, produced by Lindsey Collins and written by Stanton and Vict ...
''s $135.1 million debut. At the time, its opening weekend was the third-highest of all time in these regions. ''Shrek the Third'' grossed $322.7 million in the United States, and $490.7 million overseas, bringing its cumulative total to $813.4 million. The film was the fourth-highest-grossing film worldwide of 2007, and the second-highest-grossing film in the United States that year. In addition, it was the highest-grossing animated film of 2007, and the third-highest-grossing animated film ever, trailing only behind '' Finding Nemo'' and ''
Shrek 2 ''Shrek 2'' is a 2004 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and released by DreamWorks Pictures. The sequel to ''Shrek'' (2001) and the ...
''. The film sold an estimated 46,907,000 tickets in North America. The film was released in the United Kingdom on June 29, 2007, and topped the country's box office for the next two weekends, before being dethroned by '' Harry Potter and the Order of the Phoenix''.


Critical reception

On
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
, ''Shrek the Third'' has an approval rating of based on reviews, with an average rating of , making it the lowest-rated film in the ''Shrek'' franchise by the website to date. The site's critical consensus reads, "''Shrek the Third'' has pop culture potshots galore, but at the expense of the heart, charm, and wit that made the first two ''Shreks'' classics." On
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, the film has a weighted average score of 58 out of 100, based on 35 critics, indicating "mixed or average reviews". Audiences polled by CinemaScore gave the film an average grade of "B+" on an A+ to F scale, a step down from the first two films' "A". Some critics were confused as to the film's target demographic. Carina Chocano of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' felt themes about career and parenting anxieties, the lifestyle of celebrities, as well as its humor, would be above children: "Does a kids' movie really need, among other similar touches, a Hooters joke? I, for one, wouldn't want to have to explain it." Nonetheless, she also found certain moments to be funny: "Shrek's anxiety dream about procreating is fabulously surreal, and King Harold's deathbed scene, with its grimaces and false alarms, is pure kiddie comedy at its best." David Ansen of ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...
'' wrote that the film's "slightly snarky wit is aimed almost entirely at parents... this one never touched my heart or got under my skin. It's a movie at war with itself: a kiddie movie that doesn't really want to be one." Peter Bradshaw of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' gave the film 2 out of 5 stars, saying the film "wasn't awful, but it's bland, with a barrel-scraping averageness. There are no new ideas, no very funny new characters..." He called the character Merlin a "frankly unfunny new character" and considered the character to be a "
rip-off ''Rip Off'' is a multidirectional shooter with black and white vector graphics written by Tim Skelly and released in arcades by Cinematronics in 1980. It was the first shooter with cooperative gameplay and an early game to exhibit flocking b ...
of
Albus Dumbledore Albus Percival Wulfric Brian Dumbledore is a fictional character in J. K. Rowling's ''Harry Potter'' series. For most of the series, he is the headmaster of the wizarding school Hogwarts. As part of his backstory, it is revealed that he is ...
from the '' Harry Potter'' franchise". He stated that the film contained "no decent musical numbers, incidentally, and the one cover version is bizarrely chosen. For Harold's funeral, we get a rendering of ...
Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...
's " Live and Let Die". Er ... huh? Because it's kind of sad and it has "die" in the title?" ''
The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...
'' of London rated it 2 out of 5. A. O. Scott from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' described the film as "at once more energetic and more relaxed
han its predecessors Han may refer to: Ethnic groups * Han Chinese, or Han People (): the name for the largest ethnic group in China, which also constitutes the world's largest ethnic group. ** Han Taiwanese (): the name for the ethnic group of the Taiwanese ...
less desperate to prove its cleverness and therefore to some extent, smarter."


Awards and nominations


Soundtrack


Home media

The film was released on both
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
and
HD DVD HD DVD (short for High Definition Digital Versatile Disc) is an obsolete high-density optical disc format for storing data and playback of high-definition video. Supported principally by Toshiba, HD DVD was envisioned to be the successor to the ...
on November 13, 2007. The DVD was released in separate
pan and scan Pan and scan is a method of adjusting widescreen film images so that they can be shown in fullscreen proportions of a standard-definition 4:3 aspect ratio television screen, often cropping off the sides of the original widescreen image to focus ...
and
widescreen Widescreen images are displayed within a set of aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ratio greater than t ...
formats. The film and special features on the HD DVD version were presented in 1.78:1 widescreen high-definition
1080p 1080p (1920×1080 progressively displayed pixels; also known as Full HD or FHD, and BT.709) is a set of HDTV high-definition video modes characterized by 1,920 pixels displayed across the screen horizontally and 1,080 pixels down the screen vert ...
and feature a
Dolby Digital Plus Dolby Digital Plus, also known as Enhanced AC-3 (and commonly abbreviated as DDP, DD+, E-AC-3 or EC-3) is a digital audio compression scheme developed by Dolby Labs for transport and storage of multi-channel digital audio. It is a successor to D ...
5.1 audio soundtrack, and special features for both formats include several deleted scenes, features, trailers, commentary, music videos, and exclusively on the HD DVD version, some web-enabled and HDi Interactive Format features such as a special trivia track, a film guide, and an interactive coloring book which can be downloaded as of street date. Following Paramount's decision to discontinue HD DVD production (making ''Shrek the Third'' the only DreamWorks Animation film to be released on that format), the film was subsequently released on
Blu-ray Disc The Blu-ray Disc (BD), often known simply as Blu-ray, is a Digital media, digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and c ...
on September 16, 2008. It was re-released on Blu-ray as part of the Shrek: The Whole Story boxset on December 7, 2010 before receiving another separate release on August 30, 2011, and on Blu-ray 3D on November 1, 2011 as a Best Buy exclusive. As of August 30, 2014, DVD sales gathered revenue of $176.7 million from about 11,863,374 units sold.


Marketing

''Shrek The Third'' was widely anticipated and DreamWorks backed the film with a large marketing campaign, with toys, books, games, clothes, and many other items becoming available throughout 2007. A video game based on the film has been released for the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
,
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on 3 ...
,
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
,
Game Boy Advance The (GBA) is a 32-bit handheld game console developed, manufactured and marketed by Nintendo as the successor to the Game Boy Color. It was released in Japan on March 21, 2001, in North America on June 11, 2001, in the PAL region on June 22, ...
, PlayStation Portable, PC, and
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
. In May 2007, ''Shrek The Third'' was made into a mobile
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
, developed by
Gameloft Gameloft SE is a French video game publisher based in Paris, founded in December 1999 by Ubisoft co-founder Michel Guillemot. The company operates 18 development studios worldwide, and publishes games with a special focus on the mobile games ma ...
. Shrek n' Roll, an action puzzle game based on the film, was released for the Xbox 360 via Xbox Live Arcade on November 14, 2007. A pinball machine based on the film has also been produced by
Stern Pinball Stern is the name of two different but related arcade gaming companies. Stern Electronics, Inc. manufactured arcade video games and pinball machines from 1977 until 1985, and was best known for '' Berzerk''. Stern Pinball, Inc., founded in 1999 ...
.


Satirical marketing effort

Adult Swim Adult Swim (AS; stylized as
dult swim Dult is a village in Batala in Gurdaspur district of Punjab State, India. It is located from sub district headquarter, from district headquarter and from Sri Hargobindpur. The village is administrated by Sarpanch an elected representati ...
and often abbreviated as s is an American adult-oriented night-time cable television Television channel, channel that shares channel space with the basic cable network Cartoon Network and is programme ...
comedy team
Tim and Eric Tim & Eric are an American comedy duo consisting of Tim Heidecker and Eric Wareheim. They are the creators and stars of the Adult Swim television series ''Tom Goes to the Mayor'', ''Tim and Eric Awesome Show, Great Job!'', '' Check It Out! wit ...
, annoyed by the amount of advertisement they had witnessed in the months approaching the release of the film, decided to independently "promote" ''Shrek the Third'' in a series of internet videos as well as appearances on television and radio to encourage people to see the film.


Controversies

In the beginning of the film, in Prince Charming's dinner theater, coconuts are revealed to be the source of the sound effect for horses' hoof beats. This same joke was used in '' Monty Python and the Holy Grail'', which also starred
John Cleese John Marwood Cleese ( ; born 27 October 1939) is an English actor, comedian, screenwriter, and producer. Emerging from the Cambridge Footlights in the 1960s, he first achieved success at the Edinburgh Festival Fringe and as a scriptwriter and ...
and
Eric Idle Eric Idle (born 29 March 1943) is an English actor, comedian, musician and writer. Idle was a member of the British surreal comedy group Monty Python and the parody rock band The Rutles, and is the writer of the music and lyrics for the Broad ...
. Idle walked out of the premiere (though later reentered after calming himself down) and claimed to be considering suing the producers of ''Shrek'' for the unauthorized use of this gag, while the producers claim they were honouring Idle and Cleese by putting the part in. The conservative ''Illinois Review'' blog criticized the inclusion of Doris the Ugly Stepsister, accusing the writers of including the character to "desensitize" children and parents to
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through tr ...
identity.


Sequel

The film was followed by the sequel, ''Shrek Forever After'', which was released in theatres on May 21, 2010.


Notes

# In July 2014, the film's distribution rights were purchased by
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios and simply known as DreamWorks) is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a divisio ...
from
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
and transferred to
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
before reverting to
Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
in 2018.


References


External links

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