Showself (秀色娱乐) is a live
streaming video
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
entertainment social platform in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
that is growing rapidly. Broadcasters setup
real-time streaming video channels for self-expression of interests such as singing,
disc jockeying, live talk shows, dating, games, education and others. It is available through
web browser and the
App Store for
iPhone,
iPad and
Google Play for
Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
. Showself also works with mobile gaming companies, modeling and casting agencies, TV stations, advertising agencies, media groups, and online video websites to create both
online and offline events in order to
engage users and promote
virtual goods. Showself was launched by Shanghai Beijing Showself Technology Co., Ltd in March 2010 and
NQ Mobile took a controlling stake in 2014. Tongfang Investment Fund Series SPC, an affiliate of
Tsinghua Tongfang
Tsinghua Tongfang Co., Ltd. is a Chinese state-owned software company based in Beijing. It is engaged in consumer electronics, information technology, energy and environment industries. IT businesses include information systems, application syst ...
acquired Showself from NQ Mobile in December 2017.
Features
Showself allows users to view and interact with broadcasters with
online chat, virtual items and playing
games
A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (such ...
.
Showself gaming is about easy fun games like what has the ball under it or spin the wheel and see what number comes up. They enhance the
user engagement within the live broadcast and facilitate
virtual currency and
virtual goods. Users pay to play games for a chance to hit a jackpot or win a pretty flower that they can then send to the host which can then be turned back into money.
Showself Live Wallpaper, also known as vLife, is a promotional tool in the Chinese market used by film studios in major motion picture releases, magazine ads and other types of
advertising campaigns. The
mobile app presents dynamic content to the
lock screen or
home screen and enables users to click through to various websites in order to buy products such as movie tickets.
Showself Launcher is an
Android launcher that can be used to replace the existing
home screen, start other applications, and host
widgets. The application enables the user to personalize settings with
themes,
live wallpapers,
lock screens, and
font
In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece (a "sort") for each glyph. A typeface consists of a range of such fonts that shared an overall design.
In mod ...
s.
History
Showself started in 2010. In May 2015
NQ Mobile announced its new Showself Brand which includes Showself Live Broadcast (秀色秀场), Showself Live Wallpaper (秀色锁屏),
Showself Music Radar (秀色音乐雷达) and Showself Launcher (秀色桌面).
As of September 30, 2015, Showself's live mobile social video platform reached almost 5 million
monthly active users
Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...
, up around 240% from year-ago levels and up around 17% sequentially. Showself Live Wallpaper had shipped on more than 200 million devices, achieved more than 93 million
monthly active users
Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...
up 300% year over year, and had more than 62 million
daily active users up 475% year over year.
See also
*
Livestream
Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...
*
Streaming media
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
*
YY
References
External links
* {{Official website, http://www.showself.com/
Internet properties established in 2010
Chinese entertainment websites
Chinese social networking websites
Streaming media systems
IOS software
Android (operating system) software